Marketing School - Digital Marketing and Online Marketing Tips Key Lessons We Learned From Harnessing The Power of Communities #1909
Nov 7, 2021
Discover the power of community in marketing strategies. The hosts emphasize creating quality content and focusing on member engagement over direct sales. Learn how thriving communities adapt to their members' needs, distinguishing them from mere audiences. A metaphorical comparison highlights the importance of fostering belonging and long-term relationships. Plus, they share insights on making your community feel like a home. Enhance your marketing approach by prioritizing support and connection!
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Community Engagement and Offers
- Create engaging content and actively participate in your community by responding to comments and offering support.
- Avoid constant promotion, focusing instead on providing value to members, with occasional relevant offers.
Multi-Platform Community
- Adapt to your community's platform preferences, following them to new platforms as they emerge.
- Don't limit your community to a single platform; embrace a multi-platform approach.
Making Offers to Your Community
- Don't hesitate to present offers to your community; waiting too long can make it harder to generate sales.
- Train your community to expect occasional, valuable offers, and don't feel awkward about selling if it genuinely benefits them.
