Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel
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Nov 19, 2021 • 7min

Why You Don’t Get What You Wish For #1921

Discover why wishing alone isn’t enough to achieve your dreams. Lack of execution is often the main roadblock in fulfilling ambitions. Matching actions with goals is crucial for success. Patience plays a key role in reaching long-term objectives, while sacrifice is frequently required. Learn how curiosity and commitment can power your journey towards achieving what you truly desire.
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Nov 18, 2021 • 7min

Chase This SEO Trend or You’ll Flounder #1920

Explore the essential role of usability in SEO strategies and why it trumps traditional metrics like backlinks. Discover how prioritizing user experience can significantly enhance your website's performance. Dive into the concept of 'Time to Value' and learn why delivering quick results is crucial for customer retention. With the right tools, you can ensure that your users find what they need effortlessly and keep them engaged!
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Nov 17, 2021 • 6min

Where to Find Your First PPC Client #1919

Discover quick and effective strategies for landing your first pay-per-click client! Learn how to utilize Crunchbase to find recently funded startups in need of PPC services. There's also insight into using PredictLeads for identifying funding trends and contacting CEOs directly. Tailored outreach is key to success, so make sure to engage investors for a better chance at client acquisition. Tune in for actionable tips that could kickstart your PPC journey!
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Nov 16, 2021 • 6min

The Best Way to Find Marketing Employees #1918

In episode #1918, Neil and Eric talk about the best way to find marketing employees. LinkedIn is a great resource for finding talent and there are plenty of ways to use it to do your research and incentivize potential hires. To learn more about why you should hire slow and fire fast, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Best Way to Find Marketing Employees. [00:25] How to use LinkedIn to do research and find top marketing employees. [01:25] How to use LinkedIn Recruiter and how to incentivize potential new hires, as well as people who could help you find a new hire. [03:42] That’s it for today! [03:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Check out our blueprint and how to build your dream business: https://www.marketingschool.io/training Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
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Nov 15, 2021 • 6min

How to Test Ads Without Spending Too Much Money #1917

In episode #1917, Neil and Eric talk about how to test adverts without spending too much money. One of the best ways to save money on testing ads is to let your competitors do it for you! Tune in to find out how to conduct your research efficiently and why creating a swipe file can give you the inspiration you need for a fantastic ad! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Test Ads Without Spending Too Much Money. [00:25] Research your competitors by checking out their online ads, as well as their upsells, downsells, and landing pages. [01:19] Create a swipe file of adverts that you like that you can draw on later for inspiration. [03:00] That’s it for today! [03:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Check out our blueprint and how to build your dream business: https://www.marketingschool.io/training Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
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Nov 14, 2021 • 7min

7 Risks of Going Out On Your Own #1916

Diving into entrepreneurship can be thrilling, but it's fraught with risks. Expecting financial security is often unrealistic, especially at first. The fear of outside judgment might make you doubt your choices. Additionally, mentorship may not always be available when needed. Running out of funds too soon is a real concern, alongside the threat of burnout from long hours. It's a path that demands resilience and an ability to rely heavily on yourself.
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Nov 13, 2021 • 5min

3 Reasons Why Apple is Building Out Advertising #1915

Apple's venture into advertising is driven by recent privacy regulation changes, presenting a unique opportunity to target users through their apps. They aim to further enhance their brand narrative centered on user experience and privacy. With a wealth of data from app users, Apple is positioned to create highly specific and targeted advertising, leveraging its platforms for deeper engagement.
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Nov 12, 2021 • 7min

5 Reasons Why There Needs to Be More Crypto Agencies #1914

The discussion dives into why more crypto agencies are essential as blockchain technology expands. Major players like Facebook are shifting focus to Web3, increasing the demand for specialized marketing. With an evolving market, opportunities for brand building are ripe, thanks to the inherent creativity it allows. However, marketers must navigate the complexities of regulations in the crypto space. Tune in to discover how this dynamic landscape is shaping the future of digital marketing!
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Nov 11, 2021 • 8min

What Facebook's Rebrand to Meta Means For Marketers #1913

The rebranding of Facebook to Meta sparks fascinating discussions about the future of marketing. The conversation dives into the evolution from Web 1 to Web 3 and the emergence of the metaverse as an immersive online universe. Marketers are encouraged to adapt their strategies for this decentralized space, exploring new opportunities. The importance of engaging with digital trends, including NFTs, is highlighted as essential for innovation in marketing.
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Nov 10, 2021 • 6min

Why Do People Still Ask If SEO is Relevant #1912

In episode #1912, Neil and Eric talk about why people still ask if SEO is relevant. While SEO takes much longer to be effective than several years ago, it is still a crucial part of your exposure and has huge payoffs in the long run. To learn more about the impact of SEO and why people often overlook its value, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Do People Still Ask If SEO is Relevant? [00:27] Why SEO takes longer to be effective than it did several years ago. [01:09] Why SEO is a long-term investment and why the ROI on it is still huge. [03:44] That’s it for today! [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

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