Marketing School - Digital Marketing and Online Marketing Tips Chase This SEO Trend or You’ll Flounder #1920
Nov 18, 2021
Explore the essential role of usability in SEO strategies and why it trumps traditional metrics like backlinks. Discover how prioritizing user experience can significantly enhance your website's performance. Dive into the concept of 'Time to Value' and learn why delivering quick results is crucial for customer retention. With the right tools, you can ensure that your users find what they need effortlessly and keep them engaged!
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Usability is Key for SEO
- Prioritize usability in SEO by ensuring users quickly find what they seek.
- Use tools like Crazy Egg, Hotjar, user testing, Google Optimize, and surveys to improve user experience.
Time to Value in SEO
- Think about SEO in terms of "time to value," like any other product.
- Focus on delivering value quickly to users to improve their experience and SEO.
Clubhouse vs. Twitter Spaces
- Clubhouse struggled because of its poor time-to-value and reliance on live presence.
- Twitter Spaces succeeded due to quick time-to-value as a feature within an established platform.