Powerhouse Women

In this episode, I’m breaking down seven solid ways that you can monetize community and use it as a strategy to add more revenue into your business. I address some of the common misconceptions about building a community aspect into your brand, particularly around the platforms that you can use to do so.  I dive into the strategy behind selling products, explain how to weave in affiliate and influencer marketing, and share my advice for getting the most out of an in-person event. I also talk about how to approach podcast ads and paid mentorship.    In this episode we talk about: - (6:16) Creative revenue streams that don’t require you to reinvent the wheel - (10:22) Rethinking community outside of the Facebook group container  - (16:20) Ideas for physical and digital products that you can offer your community  - (21:29) Why I love having a tangible experience for my community  - (24:28) The #1 thing to be really intentional about when you’re promoting a product or service   If you loved today’s episode, please share your favorite takeaways or your own systems and processes by screenshotting this episode and tagging us on Instagram!   Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!   Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership   CONNECT WITH POWERHOUSE WOMEN Follow Powerhouse Women: @powerhouse_women Follow Lindsey: @llindseyschwartz Follow Hannah: @hannahmwells Visit the Powerhouse Women website: www.powerhousewomen.co Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity

The most important thing to get clear on when you're first launching a community is what exactly you’re unifying people around. What’s the core sense of belonging? I share examples of common denominators that you can use as a launching point to cultivate a positive, aspirational environment. I also touch on some of the layers of creating a strong emotional connection to your brand and explain why it’s so important to constantly reinforce what you stand for.     In this episode we talk about: - (4:46) Questions to help guide the ‘why’ of your community  - (7:05) Why I don't believe creating community around a shared problem is the best angle to take - (8:28) The most powerful thing to create a community around - (12:48) A great litmus test for those of you who are building community - (14:13) The #1 way to organically scale your community    RESOURCES MENTIONED: - Grab your copy of our Building Community Content Guide HERE    If you loved today’s episode, please share your favorite takeaways or your own systems and processes by screenshotting this episode and tagging us on Instagram!   Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!   Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership   CONNECT WITH POWERHOUSE WOMEN Follow Powerhouse Women: @powerhouse_women Follow Lindsey: @llindseyschwartz Follow Hannah: @hannahmwells Visit the Powerhouse Women website: www.powerhousewomen.co Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity

I’m revisiting some of my favorite episodes from my Business Of Community series! Building community as an intentional part of your business can help you grow exponentially and hit bigger goals. In this episode, I dive into the human-centered strategies for cultivating an emotional connection to your business, providing additional value that doesn’t require a lot of hands-on time, and creating a built-in research and development team. I also explain how having a community creates leverage and increases retention rates for your brand, regardless of what industry you’re in.    In this episode we talk about: - (6:23) How to create more brand loyalty  - (12:36) Providing an offering that isn’t fully dependent on you showing up and always being the one to add value - (15:00) How having a community saves you time and money  - (15:32) Ways to get people invested in the bigger picture of what you are doing  - (16:28) What we’ve noticed about customer retention rates in Powerhouse Women    If you loved today’s episode, please share your favorite takeaways or your own systems and processes by screenshotting this episode and tagging us on Instagram!   Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!   Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership   CONNECT WITH POWERHOUSE WOMEN Follow Powerhouse Women: @powerhouse_women Follow Lindsey: @llindseyschwartz Follow Hannah: @hannahmwells Visit the Powerhouse Women website: www.powerhousewomen.co Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity

Today, I have the pleasure of sitting down with Karen Behnke, a beauty industry pioneer and the founder of Juice Beauty. Karen's unwavering commitment to her passion for creating an organic and sustainable brand is the perfect example of success achieved through hard work, perseverance, and a whole lot of creativity. Juice Beauty, recognized by Forbes and Cosmopolitan as the original green beauty brand, has gained global recognition and is now available in major retailers like Ulta and Sephora. In our conversation, Karen reflects on the early days of disrupting her industry, developing products aligned with her values, and building a thriving brand. We dive into Juice Beauty's dedication to authentic organic practices, the misconception of "organic" as an umbrella term, and how they source their ingredients from certified organic farms (including their own Juice Beauty farm). Plus, Karen shares her keys to success as a woman in business in the face of skepticism and doubt.    In this episode we talk about: - (3:15) The challenges Karen faced when pioneering her vision  - (10:19) A brief masterclass on the truth behind the beauty industry - (20:41) Juice Beauty’s “farm to beauty" philosophy - (24:21) How Juice Beauty's commitment to quality has translated into business success - (30:48) Karen’s keys to success as a female entrepreneur    RESOURCES MENTIONED:  - Screen your sunscreen at juicebeauty.com    If you loved today’s episode, please share your favorite takeaways or your own systems and processes by screenshotting this episode and tagging us on Instagram!   Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!   Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership   CONNECT WITH KAREN Follow Karen: @juicebeautykaren Follow Juice Beauty: @juicebeauty   CONNECT WITH POWERHOUSE WOMEN Follow Powerhouse Women: @powerhouse_women Follow Lindsey: @llindseyschwartz Follow Hannah: @hannahmwells Visit the Powerhouse Women website: powerhousewomen.co Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity

I completely understand that disappointed feeling when a launch doesn't go as planned, but I promise it doesn't mean something is wrong with your business! All it takes are some minor tweaks to be the successful entrepreneur you envision and scale your business to six figures. Today, I'm walking you through three critical components of a successful sales system: the right offer, the right audience, and the right messaging. By aligning these elements, you will reach consistent sales, boost conversion rates, and optimize your business with clarity and confidence!    In this episode we talk about: - (3:11) How successful entrepreneurs differentiate themselves with a strong sales system - (6:14) Lessons from our second launch of the Six Figure School - (10:30) Advice for shifting the dials of your sales system  - (13:17) What to do when you feel dissatisfied by your lack of results    RESOURCES MENTIONED:  - Join the Six Figure School waitlist   If you loved today’s episode, please share your favorite takeaways or your own systems and processes by screenshotting this episode and tagging us on Instagram!   Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!   Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership   CONNECT WITH POWERHOUSE WOMEN Follow Powerhouse Women: @powerhouse_women Follow Lindsey: @llindseyschwartz Follow Hannah: @hannahmwells Visit the Powerhouse Women website: powerhousewomen.co Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity

If you think launching and growing a successful business requires a massive budget, think again! Bootstrapping your business is the secret to becoming a more effective and agile entrepreneur because it challenges you to be creative when growing your business sustainably. Today, Kelly Kussman and Carly Gilleland, founders and graduates of the Powerhouse Women Six Figure School, share their experiences of bootstrapping their businesses to reach $100,000 in revenue (and growing!).  In our conversation, Kelly & Carly open up about everything from the evolution of their businesses to the obstacles they faced during their initial phases. We chat about the importance of community, where they invested their limited resources, how to manage a side hustle while working a 9-5, creative funding strategies, and knowing when to invest in mentorship. If you're ready to bootstrap your way to your first six figures and beyond, this episode is a must-listen!    In this episode we talk about: - (4:53) Kelly & Carly’s journey with starting and scaling their businesses - (13:18) The power of community, crowdfunding, and enrolling people in your vision - (32:26) Navigating the early challenges of brand building and why Google is your best friend - (37:37) Tips for transitioning from a corporate job to entrepreneurship - (46:06) How to decide the best time to invest in yourself and your business - (53:17) Who is the Six Figure School for and what are the benefits? - (57:52) Actionable steps for launching your business   RESOURCES MENTIONED:  - Join the Six Figure School waitlist   If you loved today’s episode, please share your favorite takeaways or your own systems and processes by screenshotting this episode and tagging us on Instagram!   Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!   Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership   CONNECT WITH KELLY Follow Kelly: @kelly_ward_kussman  Follow Cayla Gray: @caylagrayco    CONNECT WITH CARLY Follow Carly: @carlygilleland Follow Good Vibes Media: @thegoodvibemedia  Follow Good Vibes Studio: @thegoodvibestudios   CONNECT WITH POWERHOUSE WOMEN Follow Powerhouse Women: @powerhouse_women Follow Lindsey: @llindseyschwartz Follow Hannah: @hannahmwells Visit the Powerhouse Women website: powerhousewomen.co Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity

We're going back to basics! In this episode, I guide you through practical steps for monetizing your big idea so you can launch your business TODAY. I explore how to master foundational skills for lasting success, define your problem-solving offer, and effectively deliver your message to your audience. Plus, I address common pitfalls early entrepreneurs face, the importance of being a perpetual learner, and the power of community. Embrace imperfection as a catalyst for growth and embark on your entrepreneurial journey before you miss your chance to serve those who need you!    In this episode we talk about: - (1:45) Mastering the simple yet essential skills  - (7:06) Defining your problem-solving offer and how to deliver it effectively for your target audience - (9:09) The areas where I see most early-stage entrepreneurs trip up   - (19:09) The importance of surrounding yourself with intentional & motivational communities    Resources: - Join the Six Figure School waitlist   If you loved today’s episode, please share your favorite takeaways or your own systems and processes by screenshotting this episode and tagging us on Instagram!   Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!   Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership   CONNECT WITH POWERHOUSE WOMEN Follow Powerhouse Women: @powerhouse_women Follow Lindsey: @llindseyschwartz Follow Hannah: @hannahmwells Visit the Powerhouse Women website: powerhousewomen.co Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity

Kat Hantas, the co-founder of 21 Seeds tequila, joins me today to discuss how she disrupted the male-dominated alcohol industry and successfully scaled and sold her company. With 21 Seeds being recognized as one of the best tequilas in the world by Forbes magazine and selling to Diageo, the spirits brand behind Don Julio and Casamigos, Kat has proven herself to be a true powerhouse. In our conversation, Kat shares her insights on building a successful business partnership with friends or family, meeting the needs of your target audience, and navigating the demands of growing a business while raising a family. We also dive into how Kat specifically positioned and marketed 21 Seeds to simplify life for women, especially moms seeking convenience and quality. Plus, Kat shares her favorite cocktail recipes because happy hour starts whenever you want when you’re an entrepreneur!    In this episode we talk about: - (9:25) How to start a company with no previous knowledge of your industry  - (14:29) Tips for navigating business partnerships with family and friends - (24:37) Self-financing versus seeking investors  - (32:16) Advice for effectively launching and growing your brand - (35:53) 21 Seeds' partnerships and brand positioning - (38:32) Kat's experience balancing motherhood with entrepreneurship    RESOURCES MENTIONED: - Who Not How If you loved today’s episode, please share your favorite takeaways or your own systems and processes by screenshotting this episode and tagging us on Instagram! - Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone! - Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership   CONNECT WITH KAT Follow Kat: @kathantas Follow 21 Seeds: @21seeds    CONNECT WITH POWERHOUSE WOMEN Follow Powerhouse Women: @powerhouse_women Follow Lindsey: @llindseyschwartz Follow Hannah: @hannahmwells Visit the Powerhouse Women website: powerhousewomen.co Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity

If you feel like you're meant for something greater, but you're unsure where to start or which path to take, you're not alone. Trust me, I've been there! Today, I'm sharing my practical strategies to help you navigate this uncertainty so you can achieve your purpose or big idea. Take action, even if it feels like the opposite of what you should do, embrace the ideas that ignite your passion, and consider the impact you want to make. Whether you're just starting out, needing a pivot, or feeling the urge to evolve, this episode is for you!   In this episode we talk about: - (4:46) Why taking action will lead to clarity, even if it feels counterintuitive  - (9:02)  What is the impact that you want to make?   - (11:03) Surrounding yourself with people and ideas that inspire you - (14:33) Investing in your personal growth through courses and community    Resources: - Join the Six Figure School waitlist - Episode 179: How To Narrow Down Your Purpose By Doing The Opposite Of What You Might Think   If you loved today’s episode, please share your favorite takeaways or your own systems and processes by screenshotting this episode and tagging us on Instagram!   Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!   Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership   CONNECT WITH POWERHOUSE WOMEN Follow Powerhouse Women: @powerhouse_women Follow Lindsey: @llindseyschwartz Follow Hannah: @hannahmwells Visit the Powerhouse Women website: powerhousewomen.co Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity

Hannah Wells is back on the podcast for another Q&A episode! Today, we're doing a mini encore for "Activate Your Abundance" because we got so many great questions that didn't make it to the series.    In our chat, we explore tactile strategies for shifting from a scarcity to an abundance mindset that will have you noticing abundance all around you. I also explain how to calculate the value of an hour based on your desired earnings so you can get yourself paid! We touch on the importance of investing in personal growth, balancing entrepreneurial goals with building meaningful relationships, and share our favorite books for making and keeping money.    In this episode we talk about: - (3:32) Strategies and tools for shifting your mindset from scarcity to abundance  - (13:17) How to balance money, time, and personal investments in your business  - (19:19)  Advice for building meaningful connections when pursuing abundance - (24:45) Our book recommendations for making and keeping money    If you loved today’s episode, please share your favorite takeaways or your own systems and processes by screenshotting this episode and tagging us on Instagram!   Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!   Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership   RESOURCES  - A Happy Pocket Full of Money - The Psychology of Money - Profit First - The Illusion of Money - I Will Teach You To Be Rich  - You Are a Badass at Making Money    CONNECT WITH POWERHOUSE WOMEN Follow Powerhouse Women: @powerhouse_women Follow Lindsey: @llindseyschwartz Follow Hannah: @hannahmwells Visit the Powerhouse Women website: powerhousewomen.co Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity