Business Of Community Series: The Most Important Step In Building Community

The most important thing to get clear on when you're first launching a community is what exactly you’re unifying people around. What’s the core sense of belonging? I share examples of common denominators that you can use as a launching point to cultivate a positive, aspirational environment. I also touch on some of the layers of creating a strong emotional connection to your brand and explain why it’s so important to constantly reinforce what you stand for.  

 

In this episode we talk about:

- (4:46) Questions to help guide the ‘why’ of your community 

- (7:05) Why I don't believe creating community around a shared problem is the best angle to take

- (8:28) The most powerful thing to create a community around

- (12:48) A great litmus test for those of you who are building community

- (14:13) The #1 way to organically scale your community 

 

RESOURCES MENTIONED:

- Grab your copy of our Building Community Content Guide HERE 

 

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