Kat Hantas, the co-founder of 21 Seeds tequila, joins me today to discuss how she disrupted the male-dominated alcohol industry and successfully scaled and sold her company. With 21 Seeds being recognized as one of the best tequilas in the world by Forbes magazine and selling to Diageo, the spirits brand behind Don Julio and Casamigos, Kat has proven herself to be a true powerhouse.

In our conversation, Kat shares her insights on building a successful business partnership with friends or family, meeting the needs of your target audience, and navigating the demands of growing a business while raising a family. We also dive into how Kat specifically positioned and marketed 21 Seeds to simplify life for women, especially moms seeking convenience and quality. Plus, Kat shares her favorite cocktail recipes because happy hour starts whenever you want when you’re an entrepreneur! 

In this episode we talk about:

- (9:25) How to start a company with no previous knowledge of your industry 

- (14:29) Tips for navigating business partnerships with family and friends

- (24:37) Self-financing versus seeking investors 

- (32:16) Advice for effectively launching and growing your brand

- (35:53) 21 Seeds' partnerships and brand positioning

- (38:32) Kat's experience balancing motherhood with entrepreneurship 

RESOURCES MENTIONED:

- Who Not How

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CONNECT WITH KAT

Follow Kat: @kathantas

Follow 21 Seeds: @21seeds 

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