Business Of Community Series: Outsell The Size Of A Small Audience By Cultivating Community

I’m revisiting some of my favorite episodes from my Business Of Community series! Building community as an intentional part of your business can help you grow exponentially and hit bigger goals. In this episode, I dive into the human-centered strategies for cultivating an emotional connection to your business, providing additional value that doesn’t require a lot of hands-on time, and creating a built-in research and development team. I also explain how having a community creates leverage and increases retention rates for your brand, regardless of what industry you’re in. 

 

In this episode we talk about:

- (6:23) How to create more brand loyalty 

- (12:36) Providing an offering that isn’t fully dependent on you showing up and always being the one to add value

- (15:00) How having a community saves you time and money 

- (15:32) Ways to get people invested in the bigger picture of what you are doing 

- (16:28) What we’ve noticed about customer retention rates in Powerhouse Women 

 

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