The podcast discusses the creation of luxury experiences and how SaaS teams can leverage them for customer relationships. It explores the difference between luxury and premium brands and emphasizes the importance of friction in enhancing the overall experience. The speakers also discuss the significance of intentional inputs in various aspects of life, including business. The chapter ends with news about upcoming releases and listener feedback.

Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.In Episode 10,  they dive into:The cultural moment created by the Oppenheimer & Barbie Global OpeningThe 8 purchasing moments and how to use themHow seasonality plays into the purchasing momentsAnd more!Enjoy!Follow Rabah 👉 https://twitter.com/rabahrahilFollow Chase 👉 https://twitter.com/ImChaseMohseniFollow Growth Vault 👉 https://twitter.com/thegrowthvaultShare the episode with your friends and let us know what you think! 

Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.In Episode 9, Rabah is back and they dive into:The sadness of losing the original episode 9The difference between having a product that creates missionaries vs mercenariesWhether Elon Musk has created a monster/mercenary culture of his own making at TwitterHow Mark Zuckerberg re-ignited the missionary vibe of Meta and what that means for the Threads vs. Twitter wars ahead!And more!00:00 - Exploring the Cultural Ties Between Tangier and Los Angeles04:59 - Addressing the Challenges of Nonexistent Customer Service08:19 - How Threads' New Positioning Leads to Instant Revenue13:25 - The Strategic Move: Launching in Australia for Global Expansion16:33 - The Impact of Facebook's Dominance and the Goldman Cartel21:17 - The Evolution of Twitter: From a Missionary to a Mercenary Platform24:39 - A Critical Look at Billionaire Spending Habits and Corporate Boards31:23 - From Turnaround to Survival: The Reality of Investors Writing Off Half of Their Investment37:22 - The Missionary Vibe of G1 Athletic Green and Fiori40:23 - The Importance of Value Generation for Long-Term SuccessEnjoy!Follow Rabah 👉 https://twitter.com/rabahrahilFollow Chase 👉 https://twitter.com/ImChaseMohseniFollow Growth Vault 👉 https://twitter.com/thegrowthvaultShare the episode with your friends and let us know what you think! 

In this episode, the hosts discuss boring marketing channels, the benefits of clean data in email and SMS marketing, and the importance of aligning goals with personal values. They also touch on using punchy headlines and cringy content in marketing, understanding finance and key performance indicators, and strategies for website optimization.

Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.In Episode 7, Chase is joined by a Guest Host, Rikin Diwan (Chief Growth Officer at Soona Studios) and they dive into:- How to define experiments- What the impact really can be- How to sell-in experiments - How OKR's aren't a great way to run your team/org and what to actually do. Plus the new regular segments:- Rabah's product of the week: beehiiv.com - Chase's growth nugget: Team usage is the most important to optimize for when building PLG products - read Elena Verna's great post on it. And more! Enjoy! Follow Rabah 👉 https://twitter.com/rabahrahilFollow Chase 👉 https://twitter.com/ImChaseMohseniFollow Rikin 👉 https://twitter.com/rikin311 Read Marketing Clarity Share the episode with your friends and let us know what you think! 

Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.In Episode 6, Rabah & Chase dive into:- How to place bets - What bets to make- How to sell them & make sure you know how to cover the costs.Plus the new regular segments:- Rabah's product of the week: https://www.opus.pro/- Chase's growth nugget: You need to pre-mortem your experiments And more! Enjoy! Follow Rabah 👉 https://twitter.com/rabahrahilFollow Chase 👉 https://twitter.com/ImChaseMohseniShare the episode with your friends and let us know what you think! 

Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.In Episode 5, Rabah & Chase dive into:- Why sitting close to revenue is the safest place to be, whether your are a person or a product. - Why revenue-creating jobs are safe when things don't go a company's way- Why your product should sit near your customer's revenue, upstream or downstream. Plus the new regular segments:- Rabah's product of the week- Chase's growth nuggetAnd more! Enjoy! Follow Rabah 👉 https://twitter.com/rabahrahilFollow Chase 👉 https://twitter.com/ImChaseMohseniShare the episode with your friends and let us know what you think! 

Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.In Episode 4, Rabah & Chase dive into:- How great products create their own TAM (Total Addressable Market) - What different types of TAM there are- How you can pour rocket fuel on your great product to make it ubiquitousAnd more! Enjoy! Follow Rabah 👉 https://twitter.com/rabahrahilFollow Chase 👉 https://twitter.com/ImChaseMohseniShare the episode with your friends and let us know what you think! 

The podcast discusses the concept of magic moments and how they enhance user experience. They explore creating magic moments through surprise and delight and the impact of expectations on customer satisfaction. They also discuss the importance of brand experiences and customization, word of mouth and evangelism in growing a brand, and the role of customer success teams. The chapter also emphasizes the importance of taking action, building a community, and analyzing business data. In addition, there is a discussion on movie and TV recommendations, books, and future plans for the podcast.

DISCLAIMER: Rabah & Chase go 25 minutes on their personal stories so if you want to skip and get to the meat of the episode, feel free! Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS. Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd. What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses. In Episode 2, Rabah & Chase dive into: - How to build a brand- What brand really is- What can get in the way of building your brandAnd more!  Enjoy! Follow Rabah 👉 https://twitter.com/rabahrahilFollow Chase 👉 https://twitter.com/ImChaseMohseniShare the episode with your friends and let us know what you think!