S1E7 - Build a culture of experimentation

Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.

Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.

What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.

In Episode 7, Chase is joined by a Guest Host, Rikin Diwan (Chief Growth Officer at Soona Studios) and they dive into:

- How to define experiments
- What the impact really can be
- How to sell-in experiments
- How OKR's aren't a great way to run your team/org and what to actually do.

Plus the new regular segments:

- Rabah's product of the week: beehiiv.com
- Chase's growth nugget: Team usage is the most important to optimize for when building PLG products - read Elena Verna's great post on it.

And more!

Enjoy!

Follow Rabah 👉 https://twitter.com/rabahrahil

Follow Chase 👉 https://twitter.com/ImChaseMohseni

Follow Rikin 👉 https://twitter.com/rikin311

Read Marketing Clarity

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