S1E9: Missionaries > Mercenaries - What's the difference?

Jul 10, 2023

43:16

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Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.

Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.

What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.

In Episode 9, Rabah is back and they dive into:

The sadness of losing the original episode 9
The difference between having a product that creates missionaries vs mercenaries
Whether Elon Musk has created a monster/mercenary culture of his own making at Twitter

How Mark Zuckerberg re-ignited the missionary vibe of Meta and what that means for the Threads vs. Twitter wars ahead!

And more!

00:00 - Exploring the Cultural Ties Between Tangier and Los Angeles
04:59 - Addressing the Challenges of Nonexistent Customer Service
08:19 - How Threads' New Positioning Leads to Instant Revenue
13:25 - The Strategic Move: Launching in Australia for Global Expansion
16:33 - The Impact of Facebook's Dominance and the Goldman Cartel
21:17 - The Evolution of Twitter: From a Missionary to a Mercenary Platform
24:39 - A Critical Look at Billionaire Spending Habits and Corporate Boards
31:23 - From Turnaround to Survival: The Reality of Investors Writing Off Half of Their Investment
37:22 - The Missionary Vibe of G1 Athletic Green and Fiori
40:23 - The Importance of Value Generation for Long-Term Success