

Built HOW
Win Make Give Podcast Network
Welcome to the Built How Podcast
A podcast for the real estate industry.
Built HOW is a podcast dedicated to understanding the secrets behind how the most productive professionals in the real estate industry and beyond have built the businesses they have today.
Your hosts dive into the story behind these entrepreneurs' journey to the top and examine the innovative strategies they have used to build their influence and set themselves above the rest.
This podcast is made from a series of interviews taken from our live and virtual Built How events where Ben & Debbie dive into the strategies, systems, and models used by the very best to reveal how they built big real estate businesses.
We hope you enjoy this podcast and get tangible takeaways that you can put into practice in your business immediately.
Don't forget to leave a rating and review and If you would like to participate in one of our Built How events, just go to BuiltHow.com and you can register for our next event.
A podcast for the real estate industry.
Built HOW is a podcast dedicated to understanding the secrets behind how the most productive professionals in the real estate industry and beyond have built the businesses they have today.
Your hosts dive into the story behind these entrepreneurs' journey to the top and examine the innovative strategies they have used to build their influence and set themselves above the rest.
This podcast is made from a series of interviews taken from our live and virtual Built How events where Ben & Debbie dive into the strategies, systems, and models used by the very best to reveal how they built big real estate businesses.
We hope you enjoy this podcast and get tangible takeaways that you can put into practice in your business immediately.
Don't forget to leave a rating and review and If you would like to participate in one of our Built How events, just go to BuiltHow.com and you can register for our next event.
Episodes
Mentioned books

Oct 17, 2024 • 33min
Brittany Purcell - From Rookie to Industry Leader
On this episode of the Built HOW Podcast, top real estate agent Brittany Purcell shares her journey from entering real estate in 2007 to building a successful team in Athens, Georgia, with 22 agents and managing 362 properties. She discusses the pivotal role of training and coaching, managing work-life balance as a mother, and the lessons learned from business challenges. Purcell also talks about leveraging partnerships to enhance growth. Join Lucas Sherraden and Purcell for insights into thriving in real estate while balancing personal and professional commitments. Connect with Brittany at https://www.brittanysells.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Oct 15, 2024 • 22min
Austin Keitner - The Secret to Tripling Your Real Estate Revenue
Lucas Sherraden welcomes Austin Keitner, a top real estate agent from Toronto, to discuss his journey on this episode of the Built HOW podcast. Austin shares his path from door-to-door HVAC sales to building a successful real estate business in Canada. He emphasizes the importance of mentorship, focusing on geographic specialization to boost production, and separating personal commissions from business revenue for profitability. Learn about Austin's collaboration with PLACE Inc., which helped triple his profits, and his dedication to empowering his team through effective leadership and structured growth strategies. Connect with Austin at https://www.keitnergroup.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Oct 10, 2024 • 23min
Beth Samberg - Striking the Balance Between Guidance and Independence
In this episode of the Built HOW podcast, host Lucas Sherraden sits down with real estate expert Beth Samberg from Philadelphia. Beth shares insights from her nearly two-decade-long career, elaborating on how she started in the real estate business during a challenging personal time and how she successfully scaled her operations. The episode explores Beth's strategies for building a respected brand and her approach to lead generation, focusing on nurturing genuine relationships and leveraging her network to drive growth. Beth discusses the evolution of her team, highlighting key decisions and adjustments that led to her current structure, where she balances the dynamics of a professional and familial atmosphere. She emphasizes the importance of branding and integrity in building a successful real estate career. Connect with Beth at https://www.bethsamberg.com/ ---------- Visit www.builthow.com to wing up for our next live or virtual event. Part of the Win Make Give Podcast Network

Oct 8, 2024 • 30min
Rachel & Ryan Lee - From Door Knocking to Industry Titan
In this episode of the Built HOW podcast, host Lucas Sherraden leads an engaging conversation with Rachel Adams Lee and Ryan Lee, a dynamic couple making significant strides in the real estate industry in Northern California. As seasoned professionals, they share their insightful journey through the challenges and triumphs of building a thriving real estate empire. Rachel opens up about the trials of her first year, her strategic door-knocking efforts, and how perseverance turned potential failure into success. She highlights the importance of aligning oneself with positive influences and describes how her stalwart determination led her to become a top agent. Dive deeper as Ryan discusses his shift from engineering to real estate, emphasizing how his skills complement Rachel’s realtor expertise. Together, they navigate the complexities of working as a couple and managing a flourishing business, sharing their strategy of leveraging social media for lead generation and recruiting. Alongside market challenges, they outline their decision to partner with PLACE Inc., underscoring the value of openness, adaptability, and learning in the evolution of their business. This episode is brimming with motivational insights and practical advice for real estate entrepreneurs. Connect with Rachel & Ryan at https://www.racheladamsleegroup.co/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Oct 3, 2024 • 24min
Gabe Alarid - Focusing on Consistency and Accountability in Real Estate Success
Lucas Sherraden interviews Gabe Alarid of Albuquerque, New Mexico, in this episode of the Built HOW podcast. Gabe discusses his career journey from working with McDonald's to real estate, the importance of focus and accountability, and his experiences with leading a real estate team. He emphasizes listening, asking powerful questions, and fostering authentic relationships. Gabe shares his insights on personal growth, leadership, and why consistency is crucial for success. Join them as they explore the lessons Gabe has learned and the challenges he's tackling in the ever-evolving real estate landscape. Connect with Gabe at https://www.bktalbuquerque.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Oct 1, 2024 • 22min
Tyson Bradley - Building a Real Estate Business with Heart and Hustle
On this episode of the Built HOW podcast, Tyson Bradley joins Lucas Sherraden to share his journey from a technology consultant to a thriving real estate professional. Tyson discusses how he navigated the 2008 financial crisis, rebuilt his business, and partnered with his wife to build something special in the real estate industry. Learn about the importance of focusing on community impact, the value of mentorship, and the benefits of aligning with a supportive network like PLACE. Tyson also emphasizes the importance of learning, implementing systems, and doing the hard work to achieve success. Connect with Tyson at https://www.communitypartnergroup.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Sep 26, 2024 • 23min
Greg Carlson - Consistency and Persistence
On this episode of the Built HOW podcast, Lucas Sherraden talks with Greg Carlson, a thriving agent from Austin, Texas. Greg shares his journey through real estate and military leadership to his evolution from making 35,000 cold calls in his first year to building a successful team. Greg's powerful anecdotes reveal his unyielding persistence, strategic networking, and commitment to personal development. Discover how Greg's experiences and mindset shaped his business and leadership approach while unveiling his visions for future expansion. Connect with Greag at https://www.carlsongroupatx.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Sep 24, 2024 • 25min
Georgee Kluck - The Power of a Practice-Driven Listing Presentation
On this episode of the Built HOW podcast, Lucas Sherraden hosts Georgee Kluck, a seasoned real estate professional from Miami, Florida, to discuss her 35-year journey in real estate. Georgee shares insights on transitioning from a salesperson to a business leader and how personal challenges, like surviving breast cancer and losing a son, shaped her approach. They also explore pivotal moments, such as joining Keller Williams and finding renewed purpose with PLACE Inc. Listen to Georgee's lessons on perseverance, personal growth, and her commitment to helping others achieve their best lives. Connect with Georgee at https://www.thebestmiamihomes.com/ ---------- Visit www.builthow.com to sign up for our next lived or virtual event. Part of the Win Make Give Podcast Network

Sep 19, 2024 • 26min
Erica Timko - The Role of Education in Shaping a Successful Real Estate Career
Join Lucas Sherraden as he sits down with Erika Timko from St. Louis, Missouri. Erika discusses her journey from a high school guidance counselor to a successful real estate professional handling 70-80 transactions a year. She shares valuable insights on transitioning into real estate, building a team, and the lessons learned about leadership and productivity. Erika also reveals how partnering with Place has enhanced her business through better training, systems, and coaching. Discover how she plans to tackle the evolving 2024 market and boost agent productivity. Connect with Erica at https://www.trg-homes.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Sep 17, 2024 • 27min
Rustan Tongg - Building a $150M Real Estate Empire
In this episode of the Built HOW Podcast, Lucas Sherraden interviews Rustan Tongg from Honolulu, discussing Rustan's vibrant journey in real estate, from aspiring preacher to leading a 17-member team at Keller Williams. Rustan shares insights into his rapid success, the challenges of unwinding a brokerage, and the crucial phases of business growth: selling, hiring, and leading. He delves into the importance of self-leadership, maintaining a forward-thinking mindset, and finding market opportunities. This episode is rich with strategic wisdom and personal reflections on navigating the real estate landscape. Connect with Rustan at https://www.realestateforsaleonhawaii.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network