
Built HOW
Welcome to the Built How Podcast
A podcast for the real estate industry.
Built HOW is a podcast dedicated to understanding the secrets behind how the most productive professionals in the real estate industry and beyond have built the businesses they have today.
Your hosts dive into the story behind these entrepreneurs' journey to the top and examine the innovative strategies they have used to build their influence and set themselves above the rest.
This podcast is made from a series of interviews taken from our live and virtual Built How events where Ben & Debbie dive into the strategies, systems, and models used by the very best to reveal how they built big real estate businesses.
We hope you enjoy this podcast and get tangible takeaways that you can put into practice in your business immediately.
Don't forget to leave a rating and review and If you would like to participate in one of our Built How events, just go to BuiltHow.com and you can register for our next event.
Latest episodes

Jul 25, 2024 • 27min
Deb Pierce - Rebuilding with Core Values
Lucas Sherraden hosts Deb Pierce from Lafayette, Louisiana, as she shares invaluable insights from her decade-long journey in real estate. Dive into Deb's transition from fundraising sales to real estate, her swift ascent in the industry, and the vital role of maintaining core values amidst growth. Discover her strategies for building a successful team, lessons from managing team dynamics, and the importance of aligning with one's core mission in business. This episode offers a candid look at commitment, authenticity, and the pursuit of meaning beyond professional titles. Connect with Deb at https://www.theredstarteam.com/ --------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Jul 23, 2024 • 27min
Landon Stone - The Power of Persistence
Top agent Landon Stone, from Greensboro, NC, joins host Lucas Sherraden on the Built HOW podcast to discuss his journey in real estate. Landon shares how his team's focus on investment representation, leveraging his hands-on experience with renovations, and providing creative service offerings have driven their success. From starting in real estate in 2017 to building a team with a robust investment strategy, Landon offers insights on scaling, dealing with burnout, and the importance of having strong partners. Tune in for valuable lessons on turning challenges into opportunities in today's market. Connect with Landon at https://www.mybororealestate.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Jul 18, 2024 • 28min
Bethanie Madewell - Building Long-Term Relationships
In this episode of the Built HOW podcast, host Lucas Sherraden sits down with Bethanie Madewell, an accomplished real estate professional from Phoenix, Arizona. Bethanie shares her journey from a veterinary surgical technician to leading a thriving real estate team. Her story is punctuated with deep care for her clients and team, something she attributes to her challenging upbringing and the life-changing mentorship she received from notable industry leaders. Bethanie delves into the strategies that propelled her from selling 18 homes in her first year to becoming a director of sales and then leading her own team. She emphasizes how critical relationship-building is, especially in today's volatile real estate market. Bethanie shares lessons from her unique partnership with Travis Bard and the importance of having the right people in the right roles to succeed. Connect with Bethanie at https://www.bktarizona.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Jul 16, 2024 • 30min
Nick Good - Transforming Failures into Successes
Lucas Sherraden hosts Nick Good from Dallas Fort Worth on the Built HOW Podcast to explore how Nick built his thriving real estate business, transitioning from a pizza delivery driver to leading a team of 39 agents with a vision to expand further. The discussion delves into Nick's journey, the lessons learned during market downturns, and his innovative "team-ridge" model that combines elements of a team and brokerage. Tune in for insights on scalable business growth, nurturing leadership, and thriving in challenging real estate markets. Connect with Nick at https://www.buythegoodway.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Jul 11, 2024 • 27min
Adam Rutledge - How Shrinking Your Team Can Explode Your Success
Real estate agent Adam Rutledge from Medford, Oregon, joins Lucas Sherraden to share his journey from construction to leading a top-performing real estate team. Adam delves into his early struggles, the pivotal moments that shaped his team-building philosophy, and the balance between quality and quantity in agents. He explains how personal motivation, leveraging assistance, and fostering organic growth led his team to success. Adam’s insights into leading 1099 contractors, maintaining productivity, and setting daily goals provide valuable lessons for team leaders and aspiring agents alike. Connect with Adam at https://www.541sold.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event.

Jul 9, 2024 • 28min
Michael Hern - Creating Your Own Luck
Michael Hern, from Weehawken, NJ, joins host Lucas Sherraden to discuss his journey from a basement to leading Sotheby's top real estate team in New Jersey. Hern reflects on his early career challenges, strategic shifts, and how critical implementation and adaptability have been to his success. He delves into essential principles like creating opportunities, leveraging leads, and relentless execution, offering actionable insights for real estate professionals navigating today's market. Discover how determination and evolving leadership skills propelled Hern’s business to new heights. Connect with Michael at https://www.luxurylivingbymh.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Jul 4, 2024 • 29min
Matt Durbin - From Morgtage Meltdown to Real Estate Titan
Lucas Sherraden hosts Matt Durbin from Pittsburgh, PA, in this episode of the Built HOW podcast. Matt shares his journey from the mortgage industry in Fort Lauderdale to building a successful real estate team in Pittsburgh. He discusses his experiences with internet lead generation, the importance of follow-up, and the nuances of transitioning from mortgage to real estate sales. Matt also provides insights into navigating the current real estate market, focusing on listings, and leveraging expired and for-sale-by-owner properties. Tune in for invaluable strategies and a fresh perspective on thriving in today's challenging market. Connect with Matt at https://www.mad.homes/ ---------- Visit www.builthow.com top sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Jul 2, 2024 • 26min
Haley Larson - The Path to Building a High-Performing Team
Lucas Sherraden interviews Haley Larson from Yakima, Washington, sharing her dynamic real estate journey and the growth of her team over a decade. Haley discusses her start in the industry, the strategic use of open houses to build her business, navigating the challenges of balancing work and motherhood, and the pivotal role that joining the Place organization played in scaling her team. They delve into the current real estate market's challenges, emphasizing the importance of grinding for short-term wins while maintaining a long-term perspective. Listen in for insights on leadership, coaching, and thriving in a turbulent market. Connect with Haley at https://www.larsoncollective.com/ ---------- Visit www.buithow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Jun 27, 2024 • 33min
Kim Wennerberg - Building a Real Estate Career with Integrity and Perseverance
Lucas Sherraden hosts Kim Wennerberg, a seasoned real estate agent from DeFuniak Springs, Florida. Kim shares her journey, starting in 1998, through the ups and downs of the market, her invaluable mentorship from Jimmy Burgess, and her transition to owning Kim and Company. She discusses the importance of coaching, building a trusted brand, and staying motivated. Kim emphasizes the significance of genuine client relationships and hints at plans for expanding her team. Tune in for insights on resilience, faith, and the evolving dynamics of the real estate industry. Connect with Kim at https://www.kimandcompany.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. \ Part of the Win Make Give Podcast Network

Jun 25, 2024 • 27min
Apple Corial-Symns - Building a Solid Foundation Amidst Market Challenges
Lucas Sherraden hosts Apple Corial-Symns from Visalia, California, who shares her journey in the real estate industry. Starting in 2011, Apple navigated the challenges of short sales and built her business to nearly 60 units. She discusses the impact of having a supportive team, including her husband's success, and her lessons in effective mentoring and team building. Apple emphasizes the importance of returning to basics, especially in challenging markets, and highlights her commitment to personal and professional growth. Join this insightful conversation on leadership, resilience, and the power of fundamentals in real estate success. Connect with Apple at https://www.applesrealestategroup.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network