Built HOW Eric Forney - The Art of Curiosity and Building Connections
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Dec 31, 2024 In this engaging discussion, Eric Forney, a top real estate professional from Indianapolis leading a successful Keller Williams team, shares his journey into real estate, emphasizing the vital role of curiosity in building genuine connections. He highlights the enduring value of real estate agents in today's digital age and the challenges of leadership and recruitment. Eric also discusses the importance of systematic onboarding to maintain productivity and the distinct characteristics of the Midwest market, showcasing innovative strategies for success.
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From Paint to Real Estate
- Eric Forney started flipping houses in 2009 but failed initially, selling the house in 2012.
- He got his real estate license in 2012, was fired from Sherwin Williams in 2015, and sold 76 houses in his first full year.
Curiosity and Connection
- Success in real estate, like paint sales, comes from curiosity and needs analysis, not assumptions.
- Approach every interaction with genuine curiosity to understand the client's intent.
Business Acumen
- Study your profit and loss statements daily to understand business finances.
- Understanding accounting helps real estate agents shift from operating a job to running a business.