Built HOW
Win Make Give Podcast Network
Welcome to the Built How Podcast
A podcast for the real estate industry.
Built HOW is a podcast dedicated to understanding the secrets behind how the most productive professionals in the real estate industry and beyond have built the businesses they have today.
Your hosts dive into the story behind these entrepreneurs' journey to the top and examine the innovative strategies they have used to build their influence and set themselves above the rest.
This podcast is made from a series of interviews taken from our live and virtual Built How events where Ben & Debbie dive into the strategies, systems, and models used by the very best to reveal how they built big real estate businesses.
We hope you enjoy this podcast and get tangible takeaways that you can put into practice in your business immediately.
Don't forget to leave a rating and review and If you would like to participate in one of our Built How events, just go to BuiltHow.com and you can register for our next event.
A podcast for the real estate industry.
Built HOW is a podcast dedicated to understanding the secrets behind how the most productive professionals in the real estate industry and beyond have built the businesses they have today.
Your hosts dive into the story behind these entrepreneurs' journey to the top and examine the innovative strategies they have used to build their influence and set themselves above the rest.
This podcast is made from a series of interviews taken from our live and virtual Built How events where Ben & Debbie dive into the strategies, systems, and models used by the very best to reveal how they built big real estate businesses.
We hope you enjoy this podcast and get tangible takeaways that you can put into practice in your business immediately.
Don't forget to leave a rating and review and If you would like to participate in one of our Built How events, just go to BuiltHow.com and you can register for our next event.
Episodes
Mentioned books
Jul 31, 2025 • 34min
Jeremy Larkin - Developing a Resilient Real Estate Strategy
Join host Lucas Sherraden as he explores the success story of Jeremy Larkin, a top realtor from St. George, Utah. Discover how Jeremy navigated the world of real estate over two decades, from starting with phone book entries to thriving through the 2008 foreclosure crisis and building a renowned team. Gain insights into adaptability, overcoming business hurdles, and maintaining personal balance amidst industry shifts. This episode offers valuable lessons on leadership, resilience, and the ever-evolving nature of real estate. Connect with Jeremy at https://www.gostgeorge.com/ ---------- Be sure to leave a rating and review and don't forget to go to www.builthow.com and register for our next live or virtual event. Part of the Win Make Give Podcast Network
Jul 29, 2025 • 33min
Robin Martin - Embracing the Math/ Building Real Estate Success through Metrics
Philadelphia-based real estate agent Robin Martin shares his journey from collegiate track coach to leading a successful real estate team. Despite early financial challenges and steep learning curves, Robin emphasizes the importance of tracking numbers and embracing change. He highlights his team's strategies for growing client relationships and achieving stability in a fluctuating market. Coached by Lucas Sherraden, Robin talks about leveraging experiences, cultivating agent independence, and maintaining motivation through personal growth and coaching. Listen to understand how Martin's athletic discipline has shaped his real estate prowess. Connect with Robin at https://www.premierhometeam.com/ ---------- Be sure to leave a rating and review and don't forget to go to www.builthow.com and register for our next live or virtual event. Part of the Win Make Give Podcast Network
Jul 24, 2025 • 33min
Megan Brenn-White - Harnessing Digital Marketing for Real Estate Success
Join host Lucas Sherraden as he chats with Megan Brenn-White, founder of the top-performing real estate team Upstate Curious, in the Hudson Valley. Discover how Megan transformed her career by leveraging digital marketing expertise, storytelling, and community engagement. Learn how she navigated team-building challenges, overcame stress by developing effective systems, and expanded her business despite initially modest goals. Megan also shares her plans for future business growth and creating a nonprofit to support first-generation homebuyers. An inspiring journey from moving to upstate New York to spearheading a real estate powerhouse. Connect with Megan at https://www.upstatecurious.com/ ---------- Be sure to leave a rating and review and don't forget to go to www.builthow.com and register for our next live or virtual event. Part of the Win Make Give Podcast Network
Jul 22, 2025 • 28min
Vincent Koo - Mastering Relationship-Driven Real Estate
Lucas Sherraden hosts Vincent Koo, a successful New York City real estate expert, as they dive into Koo's 25-year industry journey. From managing brokerages to leading the alliance team at eXp Realty, Koo shares insights on building effective systems, leveraging a massive database, and transitioning to a team-based approach. Discover how his brokerage background and strategic partnerships, like with Place, have shaped his current success. Gain valuable takeaways on the importance of mentorship, systematized operations, and cultivating the right team dynamic for consistent growth. Connect with Vincent at https://www.allianceallin.com/ ---------- Be sure to leave a rating and review and don't forget to go to www.builthow.com and register for our next live or virtual event. Part of the Win Make Give Podcast Network
Jul 17, 2025 • 31min
Emily Marchese - Lessons from Perseverance
Lucas Sherraden hosts Emily Marchese on the Built How Podcast to explore her real estate journey from starting as an assistant to leading a successful team at the Jersey Shore. Emily shares her evolution from buyer-heavy strategies to focusing on listings, aided by hiring a coach and building a database. She discusses the challenges of leadership, recruiting, and financial stability for new agents. Emily emphasizes the importance of understanding construction materials and costs to succeed in the industry. Tune in for insights on resilience, team building, and achieving real estate success. Connect with Emily at https://www.marcheseteam.com/ ---------- Be sure to leave a rating and review and don't forget to go to www.builthow.com and register for our next live or virtual event. Part of the Win Make Give Podcast Network
Jul 15, 2025 • 29min
Lisa Archer - Authentic Connections: The Heart of Real Estate Success
In this episode of the Built How Podcast, host Lucas Sherraden interviews Lisa Archer, a successful real estate agent from Charlotte, North Carolina. Lisa shares her two-decade journey in the real estate industry, beginning with her transition from banking to real estate, overcoming challenges during the 2008 financial crisis, and expanding her team across multiple states. Discover her insights on the power of social media, the importance of human connections, and strategies for growth despite market shifts, including leveraging open houses and nurturing a robust database. Connect with Lisa at https://www.livelovehomes.com/ ---------- Be sure to leave a rating and review and don't forget to go to www.builthow.com and register for our next live or virtual event. Part of the Win Make Give Podcast Network
Jul 10, 2025 • 32min
Matt Perry - Building a Resilient Real Estate Team Through Genuine Leadership
Join host Lucas Sherraden on the Built How Podcast as he speaks with Matt Perry of The Perry Group in Raleigh-Durham, North Carolina. Dive into Matt's journey from teaching to real estate, his team's success serving 2,800 families, and his strategies for team building in a values-driven business. Matt shares insights on thriving in challenging markets, balancing personal and business goals, and the importance of persistence and genuine connections. Discover how a robust team supported him through health challenges and how focusing on core values contributes to lasting success. Connect with Matt at https://www.mattperryrealty.com/ ---------- Be sure to leave a rating and review and don't forget to go to www.builthow.com and register for our next live or virtual event. Part of the Win Make Give Podcast Network
Jul 8, 2025 • 32min
Josh Anderson - The Power of Consistency
Lucas Sherraden hosts Josh Anderson on The Built How Podcast, exploring his real estate journey from starting with just $5,000 to leading a successful team in Nashville. Josh shares insights on building a team, the importance of doing foundational work, and leveraging the showing agent model. He highlights the significance of consistency, integrity, and specializing in your field to excel, even during challenging market conditions. Discover how Anderson's innovative internship program and strategic networking drive continued success and agent-to-agent referrals in the evolving real estate industry. Connect with Josh at https://www.joshandersonrealestate.com/index.php ---------- Be sure to leave a rating and review and don't forget to go to www.builthow.com and register for our next live or virtual event. Part of the Win Make Give Podcast Network
Jul 3, 2025 • 29min
Nicole McAlister - Crafting a Culture of Authentic Community Engagement
Nicole McAlister joins host Lucas Sherraden to unpack her journey as a top real estate agent in Charlotte, North Carolina. Early challenges pushed Nicole to rapidly innovate, embracing open houses and eventually building a successful team. She discusses the importance of hiring strategically, establishing effective systems, and fostering community initiatives. With a focus on gifting and community impact, Nicole reveals how these strategies have yielded significant returns. Insightful takeaways include the power of long-term vision, overcoming decision fatigue, and the vital role of generosity in business growth. Connect eith Nicole at https://www.mypremierproperty.com/ ---------- Be sure to leave a rating and review and don't forget to go to www.builthow.com and register for our next live or virtual event. Part of the Win Make Give Podcast Network
Jul 1, 2025 • 32min
Chuck Johnson - Leading with Heart: Building a Culture of Service in Real Estate
Lucas Sherraden hosts Chuck Johnson on the Built How Podcast, exploring Chuck's journey from real estate appraiser to leading a top real estate team in Asheville, North Carolina. They discuss Chuck's transition from appraisals to real estate sales, the power of prioritizing service over profit, and the importance of cultivating a strong team culture. Chuck shares insights on hiring strategies, the impact of effective training, and his experience in community rebuilding efforts after natural disasters, underscoring the significance of leadership, resilience, and community support in building a successful real estate business. Connect with Chuck at https://www.jpgsells.com/index ---------- Be sure to leave a rating and review and don't forget to go to www.builthow.com and register for our next live or virtual event. Part of the Win Make Give Podcast Network
