
Built HOW
Welcome to the Built How Podcast
A podcast for the real estate industry.
Built HOW is a podcast dedicated to understanding the secrets behind how the most productive professionals in the real estate industry and beyond have built the businesses they have today.
Your hosts dive into the story behind these entrepreneurs' journey to the top and examine the innovative strategies they have used to build their influence and set themselves above the rest.
This podcast is made from a series of interviews taken from our live and virtual Built How events where Ben & Debbie dive into the strategies, systems, and models used by the very best to reveal how they built big real estate businesses.
We hope you enjoy this podcast and get tangible takeaways that you can put into practice in your business immediately.
Don't forget to leave a rating and review and If you would like to participate in one of our Built How events, just go to BuiltHow.com and you can register for our next event.
Latest episodes

May 8, 2025 • 33min
Andre Chin - Embracing Failure as a Catalyst for Growth
Lucas Sherraden hosts Andre Chin on the Built How podcast for an insightful discussion on building a successful real estate business. Andre shares his journey from tech industry instability to becoming the operator of a robust real estate market center, with over 120 annual property transactions. Listeners will gain insights into Andre’s philosophy on embracing failure, leveraging systems, and the importance of persistently expanding knowledge. This episode offers valuable lessons on maintaining growth mindset and developing resilient business strategies in the competitive real estate industry. Connect with Andre at https://poweredbyicon.ca/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcat Network

May 6, 2025 • 30min
Zack Hill - Slaying Self-Doubt: The Key to Winning in Real Estate
Zach Hill from The Hill Team in Seattle, Washington, shares his journey from public policy studies to leading a successful real estate team alongside his wife, Jody. Host Lucas Sherraden delves into Zach’s insights on overcoming early career challenges, the importance of consistent client follow-ups, and systemizing success. Learn how Zach navigated the Great Recession, developed essential leadership skills, and focused on lead generation. This episode underscores real estate's demanding yet rewarding nature, especially during volatile markets, offering valuable lessons for both new and seasoned agents. Connect with Zack @ https://www.thehillteam.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

May 1, 2025 • 36min
Jordan Freed - Journey from Real Estate to Life Transformation through Coaching
Join host Lucas Sherraden as he talks with renowned real estate coach Jordan Freed about his inspiring journey in the real estate world. From humble beginnings in Clearwater, Kansas, Jordan shares his transformative experiences, including door-knocking on thousands of homes, cold calling, and ultimately evolving into a sought-after coach. This episode delves into the power of mindset, the quest for personal freedom, and the pursuit of mastery. Discover how Jordan leverages business as a vehicle for life transformation and learn about his ongoing mission with MyFreedLife and The Freed Method. Connect with Jordan at https://jordanfreed.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part fo the Win Make Give Podcast Network

Apr 29, 2025 • 30min
Mariana Castillo - Thriving Through Hardships: How Resilience Builds Stronger Teams
Join Lucas Sherraden as he interviews Mariana Castillo, a top real estate agent from San Antonio, who shares her journey through the ups and downs of building a successful real estate team. Mariana discusses her decision to forgo law school for a career in real estate, the challenges of rapid growth, and the lessons learned from a team collapse. She emphasizes the importance of therapy, embracing tough choices, and leading with profit. Discover Mariana's insights on mastering adversity, rebuilding a business, and the rewarding aspects of choosing the harder path in pursuit of sustained success. Connect with Mariana at https://www.hbrealestate.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part fo the Win Make Give Podcast Network

Apr 24, 2025 • 31min
Zacharia Castillo - Embracing Discomfort as a Catalyst for Growth
Top real estate producer Zacharia Castillo joins host Lucas Sherraden on the Built How podcast to share his journey in the industry. From founding the Castillo Group with his wife Mariana to rebranding as the Home Based Team, Zach dives into the highs and lows of building a successful real estate business. He discusses the lessons learned from early challenges, the importance of perseverance, and his commitment to personal growth. Discover how Zach's experiences reshaped his approach to business and family, offering invaluable insights for aspiring real estate professionals. Connect with Zacharia at https://www.hbrealestate.com/ --------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Apr 22, 2025 • 30min
Lacy Picklo - Unveiling Operational Excellence in Real Estate
Lucas Sherraden hosts this episode of the Built How podcast, featuring Lacy Picklo, COO of the Fred Sed Group. They dive into the transformative role of operations in scaling a real estate business, highlighted by the group's leap from $99 million to $167 million in annual sales. Lacy shares her journey from an admin role to COO, emphasizing the power of systems, teamwork, and positivity. Insights on fostering talent and leading effectively under Fred Sed's leadership reveal how operational excellence drives growth and sustains success in the competitive real estate industry.

Apr 17, 2025 • 29min
Valerie Almanzar - Adaptability and Education in Real Estate Success
Lucas Sherraden hosts Valerie Almanzar, a seasoned real estate professional from Albuquerque, on the Built How Podcast. Valerie shares her journey from a sales-driven start at a beauty store to becoming a 30 Under 30 honoree in real estate. She discusses navigating market challenges, the importance of mindset, and building a successful team. Valerie emphasizes the significance of personal growth, the impact of a positive "mind diet," and differentiating between being busy and business-focused. Listen to her valuable insights on thriving in the dynamic real estate industry. Connect with Valerie at https://www.bktalbuquerque.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Apr 15, 2025 • 33min
Adam Hergenrother - Embracing Inner Growth Over External Success
Adam Hergenrother, a renowned real estate professional and author from Stowe, Vermont, shares his transformation from a struggling student to a successful entrepreneur. He emphasizes the importance of inner growth over financial success, advocating for emotional detachment to navigate life's challenges. Key strategies for scalable business growth through delegation and hiring the right talent are discussed. Adam encourages embracing higher intentions and enjoying life's journey, highlighting the value of personal fulfillment over external validation.

Apr 3, 2025 • 38min
Peter Chabris - The Importance of Introspection and Change
Lucas Sherraden interviews Peter Chabris of the Chabris Group, exploring his journey from technology product manager to top real estate team leader in Cincinnati. Peter candidly shares his struggles and triumphs, from leveraging Internet lead generation during the Great Recession to reshaping his business around customer experience. He discusses the importance of mentorship, crediting coach Tony Dacello with transforming his career and personal life. The conversation delves into the challenges and strategies of scaling a real estate business to a fully operational, seventh-level enterprise. Connect with Petere at https://asktcg.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Apr 1, 2025 • 26min
Sherri Gregory - Mastering Financial Discipline/ A Cornerstone of Real Estate Success
Lucas Sherraden hosts Sherri Gregory of the Gregory Home Team from Oregon, on this episode of the Built How Podcast. Sherri shares her journey from a financial struggle to closing 63 homes in her first year, growing a successful team, and tapping into real estate investment. Despite minimal training and resources, Sherri leveraged her accounting background and networking skills to build a thriving business. She discusses the importance of strategically investing, constructing a team, and maintaining healthy revenue and expenses for long-term success. Connect with Sherri at https://www.sellwithgregory.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network