
Built HOW
Welcome to the Built How Podcast
A podcast for the real estate industry.
Built HOW is a podcast dedicated to understanding the secrets behind how the most productive professionals in the real estate industry and beyond have built the businesses they have today.
Your hosts dive into the story behind these entrepreneurs' journey to the top and examine the innovative strategies they have used to build their influence and set themselves above the rest.
This podcast is made from a series of interviews taken from our live and virtual Built How events where Ben & Debbie dive into the strategies, systems, and models used by the very best to reveal how they built big real estate businesses.
We hope you enjoy this podcast and get tangible takeaways that you can put into practice in your business immediately.
Don't forget to leave a rating and review and If you would like to participate in one of our Built How events, just go to BuiltHow.com and you can register for our next event.
Latest episodes

Jun 20, 2024 • 28min
Leah Slocum - How to Stay Consistent and Thrive in a Competitive Market
In today's episode fo the Built HOW Podcast, Lucas Sherraden hosts Leah Slocum, co-founder of a successful real estate team in Saratoga Springs, NY. Leah details her journey from a startup background to nearly 20 years in real estate, emphasizing the importance of partnerships, consistency, and community involvement. She shares insights on effective team building, overcoming shiny object syndrome, and maintaining focus. Leah also discusses her partnership with Ben Kinney and the Place network, highlighting the value of mentorship and a supportive ecosystem. Connect with Leah at https://leah.peakrealtyny.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Jun 18, 2024 • 27min
Cindy Slack - Building Authentic Relationships
In this episode of the Built HOW Podcast, Lucas Sherraden hosts Ventura County real estate expert Cindy Slack, who shares insights from her 30-year career. Cindy discusses the growth of her team, the importance of authentic relationships, and strategies to adapt amid industry changes. She highlights her journey of overcoming challenges, scaling her business, and improving her work-life balance. With a focus on mindset, financial management, and leadership, Cindy's story is a powerful guide for realtors aiming to navigate today's complex market and achieve long-term success. Connect with Cindy at https://www.cindyslackteam.com/ ---------- Visit www.builthow.com to sin gup for our next live or virtual event. Part of the Win Make Give Podcast Network

Jun 13, 2024 • 32min
Ryan Hanson - Turning Obstacles into Opportunity
In this episode of the Built HOW Podcast, host Lucas Sherraden welcomes Ryan Hanson, from Fergus Falls, Minnesota. With a team that dominates up to 30% of the local market, Hanson shares his profound insights into building a successful real estate career in a small town. Ryan dives into the strategies used in transforming their local market, the dynamics of family and business life, and the keys to maintaining consistency amid fluctuating market conditions. Ryan emphasizes the importance of relationships, strategic planning, and leveraging local opportunities. He sheds light on his journey, noting challenges, and shares actionable advice for agents aspiring to grow their market presence. From focusing on consistent activities over results to understanding the value of time management and family life, Ryan provides a blueprint for sustainable success in real estate. Connect with Ryan at https://www.rhhplace.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Jun 11, 2024 • 33min
Jeanette Spinelli - Clarity and Mindset
In this episode of the Built HOW Podcast, host Lucas Sherraden welcomes luxury real estate agent Jeanette Spinelli. From her extensive expertise in the Austin real estate market to managing a successful, Jeanette generously shares her journey, strategies, and profound wisdom. Jeanette shares her shift from standard listings to the luxury market, revealing the various challenges and triumphs she encountered along the way. Jeanette recounts her early years in real estate, highlighting her relentless dedication and the impactful tragedy that fueled her ambition. She shares invaluable insights into breaking into the luxury market, underscoring the significance of hard work, constant learning, and the importance of mindset. Connect with Jeanette at https://www.spinelliresidentialhomes.com/ ---------- Visit www.builthow to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Jun 6, 2024 • 28min
Cerissa Jornod - Transforming Challenges into Opportunities
Lucas Sherraden hosts Cerissa Jornod from Dallas-Fort Worth on the Built HOW podcast. Cerissa shares her journey from struggling agent to leading a 16-member team, emphasizing the importance of finding the right partnerships and maintaining a balance of fun and accountability. She discusses building a team with clear expectations and the necessity of slowing down to understand market changes. Cerissa also highlights the lessons learned in leadership and the crucial role of culture in driving success. Listen for insights on strategic growth and creating a thriving real estate business. Connect with Cerissa at https://www.cityupgroup.com/index ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Jun 4, 2024 • 33min
Adelina Rotar - The Blueprint for Building a Real Estate Team in a Competitive Market
In this episode of the Built HOW Podcast, host Lucas Sherraden interviews the inspirational Adelina Rotar, a leading real estate professional from Austin, Texas. Adelina shares her journey from Knoxville, Tennessee, where she initially built her real estate experience, and how she transitioned to the competitive Austin market with no local network. Through strategic thinking, focused partnerships, and a relentless drive, Adelina has created a flourishing real estate business that boasts $4.25 million in GCI and over 200 million in volume. Connect with Adelina at https://www.texasrealtygroup.com/ ---------- VIsit www.buithow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

May 30, 2024 • 28min
Jill Littlepage - The Power of Authentic Relationships in Real Estate
In this episode of the Built HOW podcast, host Lucas Sherraden engages in a compelling dialogue with real estate agent Jill Littlepage that delves into the strategies, challenges, and decisions that have shaped her successful career. Jill discusses her unexpected start in the industry and underscores the pivotal moments that propelled her growth in real estate. Jill's candid reflection on her journey reveals the turning points that enabled her to double her business year-over-year, and the lessons learned in people management while leading her team. Jill’s narrative serves as a testament to the power of grit, community engagement, and strategic partnerships. Connect with Jill at https://www.redefinedatlantarealty.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

May 28, 2024 • 28min
Chasity Rosales - Building Resilience in Real Estate
In this episode of the Built HOW podcast, Lucas Sherradan talks with Chasity Rosales, a real estate powerhouse from El Paso, Texas, whose journey from government employee to real estate maven offers a wealth of wisdom. The conversation takes us through Chasity's initial foray into real estate, her rapid rise in a challenging market, and the strategies she's employed to build a successful team. Chasity's story is one of resilience and adaptability. Facing uncertainty in her government job due to furloughs, she pivoted to real estate and hasn’t looked back since. Her approach to leadership, team building, and meeting market challenges provides essential insights into creating a thriving real estate business. She emphasizes the importance of maintaining daily habits, being a consistent recruiter, and focusing on customer service, education, and communication. Connect with Chasity at https://www.pcselpaso.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

May 23, 2024 • 24min
Melia Hord - The Importance of Focus and Empathy in Real Estate
In this episode of the Built HOW podcast, host Lucas Sherraden welcomes Melia Hord, a powerhouse real estate professional from Lexington, Kentucky, known for her tenacious approach and dedication to providing top-tier service. Melia shares her transformative journey within the real estate world — a venture that not only revitalized her professional ambitions but also became a personal beacon of hope and success. Melia shares her journey from being a retired CPA to finding her passion in real estate. She discusses the importance of providing concierge service to all clients, regardless of their price point. Melia also emphasizes the value of learning from challenges and the power of inviting others into your world. Tune in to gain insights on building a successful real estate team and thriving in the industry. Connect with Melia at https://www.meliarealty.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

May 21, 2024 • 25min
Jake DaRosa - Navigating the Real Estate Roller Coaster
In this episode of the Built How podcast, our host Lucas Sherradan interviews California real estate agent Jake DaRosa for an insightful look into overcoming industry challenges and evolving leadership styles. As a survivor of the 2008 financial crisis and an architect of one of America's top real estate teams, DeRosa shares his inspirational journey, practical strategies, and key lessons learned. Discover tried-and-true tactics, absorb leadership wisdom, and fathom the future real estate landscape through expert eyes. Connect with Jake at https://www.sacrealestatesearch.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network