Ross Clawson - Unlocking Real Estate Profitability

Lucas Sherraden hosts Ross Clawsen, a seasoned CPA with 30 years of experience in business finance and real estate, as they discuss strategies for improving agent profitability. Ross shares insights on key areas such as commission splits, lead generation costs, staffing, and occupancy expenses. They dive into healthy benchmarks, the importance of maintaining production, and the value of transaction fees. The episode also emphasizes the benefits of leveraging objective partners for financial insights and sustaining a business through market shifts. Ideal for agents seeking to optimize their financial strategies.

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