The In Search SEO Podcast

Kelly Stanze joins the show to discuss SEO, mental health, and maintaining a proper work-life balance. · Creating a healthy work-life balance while keeping a rigorous career in SEO · Dealing with the demands of SEO while struggling internally · What the SEO industry needs to do to advance mental health within the industry Resources: searchenginejournal.com/2020-seo-trends/338697/ searchenginejournal.com/mental-illness/324147/ Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Special Guest: Kelly Stanze twitter.com/KellyStanze linkedin.com/in/kellystanze/ Presented by Rank Ranger: www.rankranger.com/

Link superstar Cass Downton joins the show to share her wisdom on dealing with a less than optimal backlink profile: · At what point is your backlink profile unhealthy? · How effective is disavowing links & when is it applicable? · What’s the connection between links, authority, and E-A-? Plus, we look at some tips to create content that Google’s core updates will love! Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Special Guest: Cass Downton twitter.com/cassdownton https://www.mariehaynes.com/ Presented by Rank Ranger: www.rankranger.com/

Enterprise SEO rockstar Heather Physioc joins the show to share her strategy on creating SEO client buy-in: · How to systematically onboard new SEO clients · What to say and how to say it: Creating effective lines of communication · How to maintain and grow your relationships with your SEO clients Plus, we analyze what Google is doing when segmenting the News Box into multiple carousels! Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Special Guest: Heather Physioc twitter.com/HeatherPhysioc linkedin.com/in/heatherphysioc/ Presented by Rank Ranger: www.rankranger.com/

SEO and content creation superstar Jessica Levenson joins the podcast to help you stay true your target audience: · How to take intent targeting concepts and make them a reality · Methods towards making sure your content really does target an audience · How creating targeted content is evolving Plus, we take a look at Google’s latest entity understanding advancement… relationships as entities! Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Special Guest: Jessica Levenson twitter.com/guerillagirl linkedin.com/in/jessicalevenson/ Presented by Rank Ranger: www.rankranger.com/

PPC powerhouse Navah Hopkins joins the podcast to discuss the harmonious relationship between SEO and PPC: · Why the myths about the lack of PPC & SEO synchronicity are not just false, but harmful · What goes into synching your SEO and PPC teams · Unifying PPC and SEO at the vertical level Plus, the who, what, when, where, and why of Featured Snippet deduplication Host: Mordy Oberstein https://twitter.com/MordyOberstein https://www.linkedin.com/in/mordy-oberstein-12551715/ Special Guest: Navah Hopkins https://twitter.com/navahf https://www.linkedin.com/in/navahhopkins/ https://www.linkedin.com/company/hennesseydigital/ Presented by Rank Ranger: www.rankranger.com/

SEO superstar Jenny Halasz joins the podcast to discuss Google’s success and failure in its quest to offer highly targeted and nuanced search results: · How consistent is Google in offering nuanced & targeted results? · How effective is BERT a few months in? · What more does Google need to do to get results right? Plus, we explore the expansion of Google Stories & what they say about how the search engine sees entities. Host: Mordy Oberstein https://twitter.com/MordyOberstein https://www.linkedin.com/in/mordy-oberstein-12551715/ Special Guest: Jenny Halasz https://twitter.com/jennyhalasz https://www.jlh-marketing.com/ Presented by Rank Ranger: www.rankranger.com/

Local SEO expert Cori Graft of Seer Interactive joins the podcast to discusses the ins and outs of SEO competition analysis at the local level: · How to best discover which local competitor poses the biggest threat · What signals engagement to Google at the local level? · What’s important and not important when tracking local competitor data Plus, we take a look at what the data says about the January 2020 Core Update! Host: Mordy Oberstein https://twitter.com/MordyOberstein https://www.linkedin.com/in/mordy-oberstein-12551715/ Presented by Rank Ranger: https://www.rankranger.com/

SEO and Natural Language Processing expert Dawn Anderson joins the podcast to break Google BERT down into its simplest parts: · What exactly BERT does · How BERT impacts web content & search results · What Google having a better contextual understanding means Plus, we look at how intent diversity and personalization are on a collision course and what Google will inevitably have to do about it!

World-renowned SEO expert, Jennifer Slegg, joins the show to share her thoughts on Google’s changes to the Quality Raters Guidelines: · Changes to YMYL language in the guidelines & its implications · Why Google has recategorized the sites types listed as YMYL · How connected the Quality Raters Guidelines are to Google’s algorithm Plus, we pick apart some of the most popular clichés about doing SEO in 2020!

This week we pull out the top 10 moments from The In Search SEO Podcast in 2019! Get the best of the podcast in one episode! Great tips on everything from SEO automation to E-A-T to content marketing to competitor analysis! Plus, go behind the scenes of the podcast along the way!