In Search SEO 54: What's Changed in the Quality Raters Guidelines?

World-renowned SEO expert, Jennifer Slegg, joins the show to share her thoughts on Google’s changes to the Quality Raters Guidelines: · Changes to YMYL language in the guidelines & its implications · Why Google has recategorized the sites types listed as YMYL · How connected the Quality Raters Guidelines are to Google’s algorithm Plus, we pick apart some of the most popular clichés about doing SEO in 2020!