In Search SEO 55: Breaking BERT for SEO Down Into Its Simplest Parts

SEO and Natural Language Processing expert Dawn Anderson joins the podcast to break Google BERT down into its simplest parts: · What exactly BERT does · How BERT impacts web content & search results · What Google having a better contextual understanding means Plus, we look at how intent diversity and personalization are on a collision course and what Google will inevitably have to do about it!