Franchise Secrets Podcast

Brooke Budke, a seasoned expert from Momentum Brands, shares her extensive knowledge on executing successful franchise grand openings. She emphasizes that a grand opening is crucial for long-term success and sets the stage for lasting brand impact. Topics include strategic planning, effective marketing, and the importance of the first 90 days. Brooke reveals key strategies for community engagement and avoiding common pitfalls, while highlighting the necessity of clear communication between franchisors and franchisees. Tune in for invaluable tips to ensure your grand opening captivates customers!

What does it take to turn a passion for pickleball into a thriving franchise? In this episode, Erik Van Horn sits down with The PICKLR co-founders, Jorge Barragan and Austin Wood, to reveal the strategies and lessons behind building one of the most exciting pickleball franchises. From navigating branding challenges to expanding a business with the support of friends and family, Jorge and Austin share their journey of franchising in a rapidly growing sport. You'll learn the importance of finding the right partner, how to attract potential franchisees, and why hiring key personnel is essential to scaling your brand. Jorge and Austin also offer valuable advice on overcoming sponsorship and partnership obstacles. With their diverse backgrounds and complementary skills, this dynamic duo demonstrates the power of collaboration and vision in achieving franchise success. Whether you're just starting or looking to scale, this episode is packed with insights on how to grow your business, attract the right partners, and create a lasting brand. Tune in now! "I don't believe that problems are a thing—you just have to find the solution. I don't believe in losing or failure—I believe in learning. Me and Jorge like to move fast and make solutions and test things out and beta test stuff. We don't have a fear that something may not work. We don't like to overanalyze. We'd like to try it out and see how it goes, and then we can make adjustments and changes." ~ Austin Wood In This Episode: – What is DUPR in pickleball? – Why franchise pickleball? Jorge and Austin's challenges – Why branding matters when launching a business – Growing your franchise with friends and family – Attracting franchisees through events – Overcoming challenges with partnerships and sponsorships – Strengths and weaknesses of Jorge and Austin as partners – The benefits of hiring key personnel – Jorge and Austin's partnership advice Resources: 🌐 Consult with Erik - https://form.jotform.com/222685728939070 🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/ Connect with Jorge and Austin at The Picklr: 🌐 Website - https://thepicklr.com/ 📷 Instagram - https://www.instagram.com/thepicklr/ 💼 LinkedIn - https://www.linkedin.com/company/thepicklr/ Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/ 📷 Instagram - https://www.instagram.com/erikvanhorn/ 👍 Facebook - https://www.facebook.com/erik.v.horn/ 💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

Jhana Li, an operations management expert and former COO, shares her insights on the essential roles of visionaries and operators in scaling franchises. She highlights why many entrepreneurs struggle with delegation and the importance of identifying their 'zone of genius' for growth. Jhana emphasizes building a strong company culture and the balance between visionary ideas and operational execution. Discover how to effectively hire the right operator to free up time for strategic pursuits and drive long-term franchise success!

How do you turn adversity into a thriving business empire? Today's conversation is a masterclass in resilience, determination, and vision. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr In this episode, Erik Van Horn welcomes George Tinsley Sr., whose journey from poverty in Louisville's Smoketown to building a multimillion-dollar franchise empire is nothing short of remarkable. George shares his challenges, from his early struggles to overcoming the odds stacked against him. Today, Tinsley Family Concessions operates over 60 restaurant brands in airports across Florida and Kentucky, including household names like KFC, Chili's, and Starbucks. George's insights on faith, tenacity, and seizing opportunities provide valuable lessons for entrepreneurs at any stage. His advice to young entrepreneurs emphasizes the importance of resilience and staying true to your vision, no matter the obstacles. Tune in to hear George's powerful story and learn how you can turn challenges into opportunities on your entrepreneurial journey! "That's the part about becoming a franchisee with a franchisor—the franchisor has a proven product, has resources to keep you in line, its procedures with cooking, serving, development, and so forth. If you deviate from that and want to do George Tinsley's fried chicken, that's on you. You're not gonna be successful." ~ George Tinsley Sr. In This Episode: - How George built his franchise empire - Lessons learned from Colonel Sanders - Balancing experience with franchise systems - The reality of franchising established brands - George's surprising success story - Leadership structure and George's current responsibilities - Doing business in unfamiliar communities - George's advice for young entrepreneurs - Profitability in food and restaurant businesses - George's advice for aspiring franchisees Resources: 🌐 Consult with Erik - https://form.jotform.com/222685728939070 🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/ 🌐 The Determined Entrepreneur: The Story of Dr. George Tinsley and the Values that Guided His Journey to Success by James F. Grebey - https://tinsleyspeaks.com/books/ 🌐 Catch as Catch Can: Building a Legacy by Finding Opportunity in Every Obstacle by George Tinsley Sr. - https://tinsleyspeaks.com/books/ Connect with George Tinsley Sr.: 🌐 Website - https://tinsleyspeaks.com/ 💼 LinkedIn - https://www.linkedin.com/in/george-wm-tinsley-sr/ Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/ 📷 Instagram - https://www.instagram.com/erikvanhorn/ 👍 Facebook - https://www.facebook.com/erik.v.horn/ 💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

Should franchisees manage their own social media accounts, or is it best left to the franchisor? The answer could make or break your brand's online presence. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr In this episode, Erik Van Horn welcomes Brynn Gibbs, Founder and CEO of Consumer Fusion, to discuss the pros and cons of social media for franchisors and franchisees. Brynn, an expert in online reputation management, shares her insights on whether franchisees should run their social media pages or let the franchisor take control. They explore how businesses can leverage social media for brand consistency and customer engagement while avoiding common pitfalls. Brynn also reveals a game-changing strategy and offers a fresh perspective on social media management in the franchising world. With over a decade of experience in reputation management, Brynn has helped countless brands protect and grow their online presence. If you are involved in franchising or any business and you want to use the power of social media to expand your reach, don't miss this essential episode! "With Google Gemini and this generative AI, Google search is changing. Now more than ever, double down on reviews. Google doesn't just look at your old reviews, the review volume, and the content of those old reviews. They're looking at new reviews, new content, and the quality of those new reviews." ~ Brynn Gibbs In This Episode: - Who is Brynn Gibbs? - Social media guidelines for franchisors vs. franchisees - Steps to take if franchisees control social media accounts - Pros and cons of franchisee-managed social media - Benefits of franchisor-owned social media accounts - Shared access: Franchisor oversight with local franchisee posts - Should franchisors post branded content on franchisee accounts? - Analyzing top-performing social media posts - How franchisees can create local content - Best local influencers for franchisees - Key insights on Google Business Profile - The importance of Google reviews - Structuring webinars for maximum impact Resources: 🌐 Consult with Erik - https://form.jotform.com/222685728939070 🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/ 🌐 Day Trading Attention by Gary Vaynerchuk - https://garyvaynerchuk.com/attention/ Connect with Brynn Gibbs: 🌐 Website - https://www.consumerfusion.com/ 💼 LinkedIn - https://www.linkedin.com/in/brynn-gibbs-590276199/ Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/ 📷 Instagram - https://www.instagram.com/erikvanhorn/ 👍 Facebook - https://www.facebook.com/erik.v.horn/ 💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

What happens when your business hits a rough patch, and your franchisees are anything but happy? Discover why having a second-in-command can make or break your company's future. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr In this powerful episode, Erik Van Horn sits down with Cameron Herold, the strategic mastermind who has fueled the growth of companies like 1-800-GOT-JUNK?, Sprint Telecom, and even the monarchy of Qatar. Cameron's impressive track record speaks for itself: by age 21, he had 14 employees, and by 35, he had helped build two companies valued at $100 million each. As COO of 1-800-GOT-JUNK? he skyrocketed the company from $2 million to $106 million in revenue in just six years, expanding the workforce to 3,100. But this episode isn't just about numbers. Cameron reveals a story he's never shared publicly before—how he turned around a group of unhappy franchisees and the crucial lessons he learned as a second-in-command. With insights from his experience and best-selling books, including The Second in Command and Vivid Vision®, Cameron explains why every CEO needs a strong right-hand leader to drive success. Whether you're a business owner or an aspiring leader, this episode offers valuable lessons on leadership, growth, and the power of having a second-in-command. "Don't learn from mistakes. Learn from the people before you who have already figured it out. My R&D stands for "Rip-off and Duplicate"--I just do what the best people are doing." ~ Cameron Herold In This Episode: - Who needs a second-in-command? - Cameron's journey from COO to "The CEO Whisperer" - The six stages of franchise relationships - A valuable, rarely shared story from Cameron - The power of language in franchise partnerships - Keys to achieving massive business success - Turning unhappy franchisees into loyal partners - When to hire a COO and essential qualities to look for - Handling an employee who is not fit for the role - Defining your entrepreneurial vision and purpose Resources: 🌐 Consult with Erik - https://form.jotform.com/222685728939070 🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/ 🌐 The Six Stages of Franchise Relationships (The Franchise E-Factor) by Greg Nathan - https://www.franchiserelationships.com/shop/the-franchise-e-factor/ 🌐 Giftology by John Ruhlin - https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention/dp/1619614332 Connect with Cameron Herold: 🌐 Website - https://cooalliance.com/ and https://cameronherold.com/ Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/ 📷 Instagram - https://www.instagram.com/erikvanhorn/ 👍 Facebook - https://www.facebook.com/erik.v.horn/ 💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

Are you a franchise brand tired of wasting time on trial and error? In this episode, Erik Van Horn sits down with Brooke Budke of Momentum Brands to reveal powerful strategies for customer acquisition, lead magnets that convert, and everything you need to fast-track your franchise growth. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr Why should you listen to Brooke? As one of the top eight female CMOs in franchising and a former brand president, she's a true marketing powerhouse. With over a decade of franchise marketing expertise, Brooke's strategies are designed to cut through the noise and deliver results. Her innovative approach and positive, growth-focused mindset have propelled countless brands to new heights of success. This episode is packed with actionable insights to elevate your franchise marketing and drive profitability. Don't miss your chance to learn from one of the best in the business and transform your franchise's future! Catch the previous episode with Brooke: The Grand Opening Playbook: Steps to a Successful Launch With Brooke Budke "Repetition is the reason why brands grow because what you recognize gets repeated. And if you recognize certain behaviors every single month, the franchisees will repeat that." - Brooke Budke In This Episode: - Brooke's top tip that's guaranteed to deliver results - How to subscribe to Brooke's newsletter and why it's a game-changer - The must-have tool: Why every brand needs a newsletter - Your email list: The asset more valuable than social media - Should franchisors build a big list or empower franchisees to grow their own? - Good vs. bad lead magnets in franchise development - Effective lead magnets for grand openings - Brooke's latest lead magnet Resources: 🌐 Consult with Erik - https://form.jotform.com/222685728939070 🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/ Connect with Brooke Budke: 🌐 Website - https://www.themomentumbrands.com/ 🌐Subscribe to Brooke's Newsletter - https://momentum-brands.myflodesk.com/thesauce Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/ 📷 Instagram - https://www.instagram.com/erikvanhorn/ 👍 Facebook - https://www.facebook.com/erik.v.horn/ 💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

How do you know if a franchise brand is as good as it claims to be? Dive into this episode to uncover the truth from an industry insider! Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr Join Erik Van Horn as he sits down with Edith Wiseman, President of FRANdata, to explore the latest trends in franchising. With over 30 years of experience, FRANdata is renowned for its comprehensive franchise market research and analysis. Edith shares valuable insights on two distinct growth models for franchisors and discusses which industries benefit most from hands-on franchisees. In this episode, you'll discover industry trends and insights to help you make better business decisions. Edith also tackles the burning question: Is fast growth sustainable? This episode is a goldmine for franchisors, aspiring franchisees, and anyone interested in franchising. Don't miss Erik and Edith's expert advice for emerging brands and new franchisees. Tune in now to unlock the secrets of successful franchising and take your franchise journey to the next level! "I think these brands with large operators are going back to the owner-operator model because they understand that in order to win in this very competitive environment, you need to have very crisp operations that are very close to the customer." - Edith Wiseman In This Episode: - Background on Edith Wiseman and FRANdata - Two growth models for franchisors - Industries benefiting from hands-on franchisees - Scaling franchisees to independence - The appeal of larger territories - Sustainability of fast growth - Advice for emerging brands - Expert tips for new franchisees Resources: 🌐 Consult with Erik - https://form.jotform.com/222685728939070 🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/ Connect with Edith Wiseman: 🌐 Website - https://frandata.com/ Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/ 📷 Instagram - https://www.instagram.com/erikvanhorn/ 👍 Facebook - https://www.facebook.com/erik.v.horn/ 💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

Are you dreaming of running a profitable franchise with fewer headaches? Tune in to this episode as Erik chats with Brigham Dallas, founder and CEO of Hello Sugar Waxing Salon. Brigham shares how Hello Sugar has redefined the retail landscape and positioned itself as a leader in the rapidly growing hair removal industry. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr Hello Sugar stands out with its unique sugar waxing technique and unwavering commitment to exceptional customer service. With consumer demand for safe, effective, and convenient hair removal solutions on the rise, Hello Sugar is poised for continued success. Learn about the comprehensive strategies that drive Hello Sugar's success and how the brand supports its franchisees to thrive. Discover the unique advantages of investing in Hello Sugar and why it could be the perfect fit for your franchise aspirations. "Of the hundred dollars that comes into the franchisee, how much revenue capture happens at the franchisor level? And really, we want that to be as high as possible, not just for franchisors but for franchisees. Because my thing is, I do not ask for anything from a franchisee unless it's making them more money to deal with us than to do it elsewhere." - Brigham Dallas In This Episode: - Brigham's journey to founding Hello Sugar - What sets Brigham and Hello Sugar apart? - Leveraging AI for business growth - Hello Sugar's top 3 services and the most profitable model - Key considerations for franchisors - Marketing strategies to boost franchisee revenue - Unique aspects of Hello Sugar's marketing approach Resources: 🌐 Consult with Erik - https://form.jotform.com/222685728939070 🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/ Connect with Brigham Dallas: 🌐 Website - https://franchise.hellosugar.salon/ Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/ 📷 Instagram - https://www.instagram.com/erikvanhorn/ 👍 Facebook - https://www.facebook.com/erik.v.horn/ 💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr Are you ready to unlock the secrets of a thriving franchising career? Join Erik Van Horn as he takes you on a captivating journey through his 20-year experience in the world of franchising. In this solo episode, Erik shares his remarkable journey across four franchises, spanning various industries, regions, and career stages. He opens up about his path from an active operator to a passive investor, revealing the strategies he used to level up in each franchise organization. Learn from his mistakes, understand the valuable lessons he gained, and discover how he navigated the complexities of franchising. Erik's story is a treasure trove of insights for aspiring and seasoned franchisees. If you're ready to take your franchising career to the next level, don't miss this chance to learn from a true franchising expert! "What I had learned about the passive investor model in franchising is that it is not, I repeat, it is not the brand. It's the people. The right partner in the right seats; them hiring the right people, putting them in the right seats." - Erik Van Horn In This Episode: - Strategic hiring for growth - Building credibility with local experts - Partnering with top brands - Understanding the business and hiring an exceptional manager - Erik's passive investor franchise model - Key takeaway from today's episode Resources: 🌐 Consult with Erik - https://form.jotform.com/222685728939070 🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/ Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/ 📷 Instagram - https://www.instagram.com/erikvanhorn/ 👍 Facebook - https://www.facebook.com/erik.v.horn/ 💼 LinkedIn - https://www.linkedin.com/in/evanhorn/