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Franchise Secrets Podcast

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Aug 15, 2023 • 55min

From Flipping Couches to Building Multiple Business Empires With Ryan Pineda

Imagine you're a family man with no stable source of income. What would you do to earn money to support your family? Being pushed to the edge made Ryan Pineda realize his capabilities. He discovered he had entrepreneurial skills, and with the support of his wife, he went on to build a successful real estate business. How did Ryan do it? He will share that with you in today's episode of Franchise Secrets.    Ryan Pineda is a retired pro baseball player turned real estate magnate and serial entrepreneur. He has been in the real estate industry since 2010. He began his career as a realtor and soon realized that wasn’t the path he wanted to pursue. Ryan then tried flipping couches and made good money, but his quest for bigger deals did not stop there.    In 2015, with only $10,000 in the bank, he began flipping houses. Since then, he has flipped hundreds of homes, purchased hundreds of rentals, and opened other multi-million dollar businesses. He has amassed over a million followers on social media, where he teaches others how to build wealth and freedom. Ryan is now the CEO of seven different 7-8 Figure businesses. Tune in and discover the formula for building your own business empire.    “Real estate changed my life. You know, I got really good at flipping houses.” - Ryan Pineda   In This Episode: - Who is Ryan Pineda, and how did he get into real estate? - Should you buy real estate as a franchisee? Is leasing the property a better option when adding franchise locations? - The role of track record and social media in growing your business (Ryan talks about the opportunity to be a franchisor as a result of his extensive social media presence) - How to create influence as franchisees and franchisors - How much budget do you need for content creation and social media marketing? - What is it like working with Ryan and leveraging his social media following to expand your reach? - What's next for Ryan Pineda?  And more!   Resources:  - Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com  - Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com  - Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com  - Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  - Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  - The Book on Investing in Real Estate with No (and Low) Money Down by Brandon Turner - https://www.amazon.com/Book-Investing-Real-Estate-Money/dp/0990711714 - BiggerPockets: Live Life on Your Terms With Real Estate Investing - https://www.biggerpockets.com/   Connect with Ryan Pineda: - Website  - LinkedIn  - Instagram  - TikTok  - YouTube  - Podcast  Connect with Erik Van Horn: - Website  - Instagram  - Facebook  - Facebook Group  - LinkedIn - YouTube - Medium
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Aug 8, 2023 • 50min

Building Jimmy John's Brand on Grassroots Marketing With Gregg Majewski

Food is a necessity, and in today's busy world, many people choose to have food delivered to their doorstep rather than cook. This makes quick-service restaurants with freaky fast delivery in demand. But does that mean they find success more quickly than any other kind of business out there? What makes food brands like Jimmy John’s a success? Today's guest knows exactly what it takes because he is instrumental in making Jimmy John’s a household name.    Gregg Majewski is the former CEO/COO/CFO of Jimmy John’s Gourmet Sandwiches and CEO and founder of Craveworthy Brands, a growing portfolio of diverse, relevant, and highly efficient brands built on an unbeatable proposition for consumers and prospective franchisees. While at Jimmy John’s, Gregg expanded the company from 33 restaurants to 300 open and another 600 sold. He implemented and restructured all 300 of Jimmy John’s restaurants’ operational standards by introducing new systems, procedures, management incentive programs, training programs, franchisee enablement, and shifting marketing strategies toward grassroots and a focus on freaky fast delivery. In the Craveworthy Brands emerging concepts category, the company owns, operates, and franchises Wing It On!, The Budlong Hot Chicken, Krafted Burger Bar + Tap, and Lucky Cat Poke Company.    Tune in to this episode with Erik and Gregg Majewski to find out why food franchising may be the right choice for you. Discover how grassroots marketing can propel your business to the next level.    “Franchising is an incredible opportunity for everybody, and if you work hard, you will be successful.” - Gregg Majewski   In This Episode: - Who is Gregg Majewski, and how does a Forensic Accountant become a CEO and COO for Jimmy John’s? - How important is having a mentor, especially in the franchising industry?  - What is it about the food industry that allows franchisees to scale and win big? - Is having experience in the food industry necessary to become a successful franchisee?  - What do food brands look for in a franchise buyer? - How Jimmy John’s developed their "freaky fast" delivery strategy - Why Jimmy John’s franchisees become more successful compared to franchisees of other food brands - Who mentored Jimmy of Jimmy John’s? What are the qualities that make him a great leader and business owner? - Strategies to increase topline revenue for franchisees  - Is grassroots marketing common in the restaurant industry, or is it unique to Jimmy John’s? What can other brands learn about grassroots marketing? - How Jimmy John’s built a fantastic company culture that makes every team member proud of their brand - Profit sharing structure and bonus program at Jimmy John’s And more! Resources:  - Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com  - Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com  - Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com  - Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  - Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617    Connect with Gregg Majewski: - Website - LinkedIn Connect with Erik Van Horn: - Website  - Instagram  - Facebook  - Facebook Group  - LinkedIn - YouTube - Medium
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Aug 1, 2023 • 47min

Building Your Dream Team to Scale Your QSR Business With Wyatt Batchelor

What do Burger King, KFC, and Jimmy John’s have in common? These brands are known for their tasty meals and quick service. They are quick service restaurants (QSR), commonly known as fast food restaurants. The QSR setup has also become the most popular choice of food business among restaurateurs and franchise owners.    Why would you want to invest in a QSR? How do you choose which brand to franchise? Where do you get the funds to start? What skills do you need? How do you choose your business partners? These are some of the questions Erik and Wyatt Batchelor will answer in today's episode.    Wyatt has a B.S. in Economics from West Point and an MBA from Columbia Business School. He began his career in the military as an officer in the US Army Special Operations Ranger Regiment. Following three combat deployments to Afghanistan, he worked as a financial analyst at Goldman Sachs before beginning a career with Restaurant Brands International (RBI).   At RBI, Wyatt worked in several roles, culminating in running a division for the company. Capitalizing on his experience, he later co-founded MBN Brands and began acquiring various QSR concepts nationwide. He currently owns over 150 fast food restaurants between Burger King, KFC, and Jimmy John’s.    “At the end of the day, the successful people, in my mind, are the ones that can take a problem, create a solution, and then go to the next thing.” - Wyatt Batchelor   In This Episode: - Who is Wyatt Batchelor, and how did he get involved in the fast food business?  - What is the purpose of a Ranger? Wyatt talks about military life and leadership - Wyatt shares his experience working for Goldman Sachs after his stint in the military - Why veterans are good business partners - Wyatt talks about his partners, how they came together, why they work well together, and the speed, size, and scale of their operations - What are the similarities and differences between the QSR brands, and how do you choose which brand to franchise? - How to start, grow, and scale a QSR business - Lessons learned from structuring a business partnership and managing cash flow - What's interesting about the food industry, and how do you find success in the industry? And more! Resources:  - Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com  - Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com  - Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com  - Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  - Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  - DoD SkillBridge Program - https://www.doi.gov/veterans/skillbridge   Connect with Wyatt Batchelor: - Website - https://www.mbnbrands.com/ - LinkedIn - https://www.linkedin.com/in/wyattbatchelor/ Connect with Erik Van Horn: - Website  - Instagram  - Facebook  - Facebook Group  - LinkedIn - YouTube - Medium
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Jul 25, 2023 • 44min

Unlocking the Secrets of Wealth: A Conversation With Greg Smith on Living Through 8-9 Economic Cycles

Ever wondered what it's like to be wealthy? If you have more money than you can spend, how would you spend your days? How would you make investment decisions? If you're interested in knowing what ultra-high-net-worth families do compared to other families, that's one thing Erik and Greg Smith discuss in today's episode.    They also talk about economic cycles, knowing your local market and the macroeconomy, leverage, buy and sell-side due diligence, wealth accumulation, wealth preservation, and many more topics valuable to franchisees, franchisors, and franchise buyers. Take advantage of these exclusive insights!   Greg Smith has 50 years of business experience with a history of representing ultra-high-net-worth families with business acquisitions and executive management of these businesses. His background includes commercial banking, aviation, chemicals, automobile finance, insurance, and real estate. Greg also has a lot of experience with federal regulators in highly regulated industries. For the past 12 years, Greg has worked across sectors as Investment Banker managing capital raising, sell-side and buy-side transactions. He is the author of the book “No Locked Doors!: Master the Keys to Transform Problems into Possibilities.”   “It's being an informed investor and doing your due diligence upfront and knowing where you are in the economic cycle that can make or break a deal.” - Greg Smith   In This Episode: - How do you define an ultra-high-net-worth family? - What ultra-high-net-worth families do compared to other high-net-worth families - With the advancement of technology and digital marketing strategies, does Greg see the revival of old sales techniques like giving out coupons? - Greg talks about working the different economic cycles, witnessing crisis after crisis, and the lessons he learned from the experience - The importance of managing due diligence before investing (buy side and sell side) - How do you take learnings from bad deals to your next transaction? - What does it mean to invest vertically and horizontally across industries? - How does an ultra-high-net-worth family with a management company running their businesses spend their days? What keeps them up at night? What are their priorities? - How do you bring in talent, especially C-suite executives, for an industry in which you're not an expert? How much weight do you put on third-party evaluation? - What's the story behind Greg's book “No Locked Doors!”? And more! Resources:  - Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com  - Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com  - Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com  - Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  - Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  - No Locked Doors!: Master the Keys to Transform Problems into Possibilities by Greg Smith - https://www.amazon.com/No-Locked-Doors-Transform-Possibilities/dp/154454264X - Franchise Secrets: How To Optimize Your Business With Off-Shore Hiring w/ Kasim Aslam - https://www.youtube.com/watch?v=kjyO5rF8uAI   Connect with Greg Smith: - LinkedIn - https://www.linkedin.com/in/gregory1/ Connect with Erik Van Horn: - Website  - Instagram  - Facebook  - Facebook Group  - LinkedIn - YouTube - Medium
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Jul 18, 2023 • 56min

Scaling Against the Odds: Derek Landino's Franchising Story

How do you define success, and what are you doing to achieve it? Many people equate money and power with success. For others, it's the freedom to choose how you want to spend your days. Success is a very personal thing. What drives one entrepreneur may not be the same thing that drives you. Success in life is whatever you define it to be.    So, what does it take to be successful? For Derek Landino, self-education, taking action, and building relationships are key ingredients to his success in franchising. Today, he walks you through how he started franchising and how to overcome the challenges that come with it. From structuring deals to financing your locations, Derek shares valuable lessons you want to take advantage of, especially if you plan to become a franchise owner.    In this episode, he imparts incredible tips for new and aspiring franchisees. Tune in and discover strategic steps you can take as you start building your business from the ground up.    Derek has been married for fifteen years to his wife, Katie, with whom he has two kids. Derek's work experience includes D2D sales and management for ten years. He co-founded a solar company which a large national brand later acquired.    Derek is currently a multi-unit Everbowl and Burn Boot Camp Gym franchisee. Scaling two brands simultaneously, Derek's vision is to grow an empire, and no one can stop him!   “Burn was the scariest decision I've ever made because it was the first time I invested in someone other than myself. I had to trust and believe in my wife.” - Derek Landino   In This Episode: - How Derek and his wife got involved in franchising - Building relationships with local banks, structuring deals, and overcoming the challenges of starting and growing a business - Where can you get funding for your business, and what is the approval process (SBA, Home Equity, Local Banks)?  - How to minimize your tax exposure as a franchise owner or franchisor And more!   Resources:  - Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com  - Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com  - Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com  - Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  - Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  - Tax-Free Wealth by Tom Wheelwright - https://tomwheelwright.com/resources/tax-free-wealth/ - Franchise Secrets Episode With Tom Wheelwright: Too Many Entrepreneurs Are Missing Out On These Tax-Effective Investing Strategies! - https://podcasts.apple.com/us/podcast/too-many-entrepreneurs-are-missing-out-on-these-tax/id1460276956?i=1000589294058 - Franchise Secrets Episode: Brand Review - Everbowl With Jeff Fenster - https://franchisesecrets.com/podcast/brand-review-everbowl-with-jeff-fenster/ - Garrett Gunderson Books - https://garrettgunderson.com/books - Ceterus Accounting Solution - https://ceterus.com/ - The Lifestyle Investor by Justin Donald - https://course.justindonald.com/Free-Plus-Shipping-Book-SP   Connect with Derek Landino: - LinkedIn - https://www.linkedin.com/in/derek-landino-872349a4/ - Instagram - https://www.instagram.com/derek_landino/   Connect with Erik Van Horn: - Website  - Instagram  - Facebook  - Facebook Group  - LinkedIn - YouTube - Medium
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Jul 11, 2023 • 58min

Empowering Women Inside and Out: How Melanie Richards Disrupted the Spray Tanning Industry

Spray tanning is a booming business with no sign of slowing down. An important step to starting a spray tan business is determining what spray tan solution you'd like to provide clients. That solution is what separates goGLOW from other spray tanning services. As Melanie Richards would say, “It's not a 'spray tan'; it's a goGLOW.”   Melanie's path to the beauty industry has been anything but glamorous. Her mother had Melanie and her sister at a very young age. Her mother’s tenacity and dedication to being a present and responsible parent while also putting herself through college inspired a similar determination in Melanie. Her story is a testament to the power of perseverance and the desire to make a difference.   Discover how she found her calling and created a unique niche in the beauty industry, all while carrying her family's values of service and compassion. Join us in today's episode of Franchise Secrets as we delve into Melanie's inspiring journey and her mission to empower women from all walks of life.    Franchisors and franchisees can get valuable lessons from Melanie–from making your brand unique to establishing high standards to having an excellent company culture that makes people love working at goGLOW!   “I think the best leaders know what they don't know.” - Melanie Richards   In This Episode: - Discover Melanie's story and the events that brought her to where she is today - Melanie talks about getting kicked out of Sola Salon - What makes goGLOW different, and why Melanie decided to create her equipment line and skincare line  - Why people love working at goGLOW - What does the team structure look like at goGLOW's Chicago location? - Is your skin safe with your current skincare products? - Melanie shares her lessons learned from the franchising process and partnering with Front Street Equity Partners - Who would make a great franchisee for goGLOW?  - What makes an excellent manager? - How Melanie maintains an excellent relationship with her employees And more!   Resources:  - Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com  - Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com  - Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com  - Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  - Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617    Connect with Melanie Richards: - Website - https://www.goglow.co/ - LinkedIn - https://www.linkedin.com/in/melanie-richards-a492207/ - Instagram - https://www.instagram.com/_goglow/  Connect with Erik Van Horn: - Website  - Instagram  - Facebook  - Facebook Group  - LinkedIn - YouTube - Medium
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Jul 4, 2023 • 51min

Boosting Enterprise Value: Insider Tips for New Franchisors With Bobby Brennan and Jeff Herr

Are you looking to skyrocket your enterprise value and attract top-tier franchisees? Join Erik on this enlightening episode as he sits down with industry experts Bobby Brennan and Jeff Herr–his partners from Front Street Equity Partners. With their unparalleled experience in franchising, they unveil invaluable insights that every new franchisor needs to know, specifically the three big buckets in franchising. They also discuss what franchisees need to consider before buying a franchise.    Bobby Brennan brings over a decade of franchise experience as an operator. He also helped build one of the top franchise development teams in the country, awarding over 1,650 territories since 2018. Bobby jumped into franchising immediately after graduating during the 2008 recession and hasn't looked back. He was part of the largest franchisee group in Complete Nutrition that owned over 50 locations across the country and then transitioned to a startup company, Franchise Fastlane, as one of their first development hires, helping propel the company to a perennial powerhouse franchise development company.    Jeff Herr is the Co-Founder & Managing Director at Front Street Equity Partners. He is an accomplished entrepreneur with many interests, including franchising, financial services, consulting, and administrative outsourcing. Jeff is a returning guest, and he has always been generous in sharing valuable information that benefits both franchisors and franchisees.   Discover the strategic steps to increase your enterprise value, from building a robust business model to establishing a compelling brand identity. Don't miss out on this exclusive opportunity to revolutionize your franchising journey. Tune in now and take your franchise to new heights!   “As a franchisor, you need to be obsessed with franchisees' success—profitability success, and doing everything you can to make them successful, especially if you're a new franchisor.” - Bobby Brennan   “You're an expert at what you do in your bubble, to the point where you believe you have a proven model that others can follow and make happen as a franchisee.” - Jeff Herr   In This Episode: - Meet Bobby Brennan and Jeff Herr of Front Street Equity Partners - Behind the scenes on the challenges and decisions faced by relatively new brands as they consider franchising their businesses - What a prospective franchisee should consider when looking at brands to invest in - What emerging brands should know about the sales process - Three buckets to franchising and tips for new franchisors to help increase their enterprise value and attract franchisees And more! Resources:  - Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com  - Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com  - Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com  - Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  - Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617    Connect with Bobby Brennan: - Website - https://www.frontstreetep.com/ - LinkedIn - https://www.linkedin.com/in/bobby-brennan-37b46ab/ Connect with Jeff Herr: - Website - https://www.frontstreetep.com/ - LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a/ Connect with Erik Van Horn: - Website  - Instagram  - Facebook  - Facebook Group  - LinkedIn - YouTube - Medium
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Jun 27, 2023 • 52min

Beyond the Grind: Unleashing the Secrets to Sustainable Success With Brad Sugars

Are you thinking about starting your own business? Consider buying a franchise if you don't want to build a business from scratch. Franchising is the best business model for many reasons. But, just like any business, it also comes with challenges, especially when you're not getting the proper support from the franchisor.    Now if you're the franchisor, remember that it's your responsibility to support your franchise owners because that can make a big difference in their chances of success. But what if you're unsure how to help them become better business owners? Brad Sugars offers excellent insights and sound advice for both franchisors and franchisees.    Brad is one of the most influential entrepreneurs and a top-notch business coach. He is also a bestselling author, keynote speaker, and host of The Big Success Podcast. As a husband and father of five, Brad is equally passionate about his family as he is about business. That's why he is a strong advocate for building a company that works without you–so you can spend more time doing what really matters to you.    Throughout his 30-year career as an entrepreneur, Brad has become the CEO of several companies and owns the multi-million dollar franchise ActionCOACH®. He created 90 Days To Revolutionize Your Life, a program where you spend 30 minutes a day for 90 days with Brad teaching you his 30 years of experience in investing, business, and life.   In this episode, Erik and Brad talk about a lot of fun stuff about franchising, like why the investor franchisee is better than the owner-operator franchisee, what the top franchisees do and how to become a top franchisee, and why franchisors want him to talk to their franchisees. They also discuss wealth-building and Brad's proven formula for success. There's so much value here that you won't find anywhere else, so stay tuned!   “This is one of the greatest things about franchising–your best franchise partners will teach you what you need. You've got to be listening to your top 20%. They are breaking new ground for you. They're the ones that are going to help you grow the business massively.” - Brad Sugars   In This Episode: - Why Brad says that “hustle and grind is the new stupid” and his new definition of business - What can you learn from conversations with your top 20% franchise partners? - How franchisors should evolve with changing market conditions  - What support should franchisors provide their franchisees, and what solution exists when franchisors are not doing what they should? - How can you help franchisees become better business owners?  - The best offline conferences and retreats for franchisors and franchisees  - Brad shares amazing stories of some guest speakers - people who succeeded despite the odds - How does Brad help franchisors, and what is the advantage of being in the right community? - What is the advantage of having a podcast for franchisors? - Brad’s thoughts on AI and the possibility of brands becoming irrelevant as time goes on - Discover Brad’s formula for success - Why franchising is the best business model and how to stay on top of the game - Brad talks about his journey wearing many hats in different businesses  - What's the best response you want to hear from someone when you ask, “Why should I invest in you”? And more!   Resources:  - Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com  - Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com  - Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com  - Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  - Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  - Raise Your Hand Marketing by Brad Sugars & Joshua Bardsley - https://www.amazon.com/Raise-Your-Marketing-Joshua-Bardsley/dp/1915787084?source=ps-sl-shoppingads-lpcontext&ref_=fplfs&psc=1&smid=ATVPDKIKX0DER   Connect with Brad Sugars: - Website - https://bradsugars.com/products/30x-business/ - LinkedIn - https://www.linkedin.com/in/bradsugars/ - Facebook - https://web.facebook.com/BradleySugars/ - Instagram - https://www.instagram.com/bradleysugars/ - Podcast - https://bradsugars.com/the-big-success-podcast/   Connect with Erik Van Horn: - Website  - Instagram  - Facebook  - Facebook Group  - LinkedIn - YouTube - Medium
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Jun 20, 2023 • 59min

Unlock the Power of Digital Marketing: Supercharge Your Franchise Success With Dennis Yu

Hey, franchisors and franchisees! Are you ready to revolutionize your business and reach new heights of success? Look no further than the game-changing world of digital marketing strategy. In this dynamic era, where online presence is everything, a well-crafted digital marketing strategy is the key to capturing the hearts and wallets of your target audience.   From skyrocketing brand awareness to boosting customer engagement and driving sales, it's time to harness the immense power of the digital landscape. Whether you're a seasoned franchisor or a budding franchisee, discover how this essential strategy can transform your franchise business, propelling you to unprecedented triumph.    And who better to teach us all about digital marketing than Dennis Yu, CEO of BlitzMetrics, a unique digital marketing company that provides advanced digital marketing training to help take your business to the next level? Dennis is an internationally recognized lecturer in digital marketing and has spoken over 730 times in 17 countries. He has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, and CBS Evening News. He co-authored “Facebook Nation,” a textbook taught in over 700 colleges and universities.    Dennis is on a mission to create a million jobs worldwide, and there's no stopping him from doing what he set out to do. Tune in and hear his remarkable insights in today's episode of Franchise Secrets with Erik Van Horn.    “Projects cost you money. Processes make you money.” - Dennis Yu   In This Episode: - Who is Dennis Yu, and what does he do? - Dennis presents a case study showcasing his six-phase implementation process and success tracker - How often should a brand develop creative content for organic and paid media? - VA hiring checklist to make sure you find the right person for your business - What is the benefit of working with Dennis and his team? - Why these two functions must be done in-house instead of handing them off to agencies And more! Resources:  - Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com  - Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com  - Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com  - Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  - Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  - Get the Success Tracker, Dollar-a-Day Training, or the 15-Second Video Course for Free - Email Stephanie@blitzmetrics.com with the Subject Line I Love Erik Van Horn  - Blitzmetrics Academy - https://academy.blitzmetrics.com/ (Email Stephanie@blitzmetrics.com with the Subject Line Erik Van Horn Is Awesome and Get Any Course of Your Choice for Free) - Find Your Next VA Here - https://www.onlinejobs.ph/   Connect with Dennis Yu: - Website - https://blitzmetrics.com/ - LinkedIn - https://www.linkedin.com/in/dennisyu/ - Facebook - https://web.facebook.com/getfound - Facebook Group - https://web.facebook.com/groups/dennispk - Instagram - https://www.instagram.com/dennis.yu/   Connect with Erik Van Horn: Website  Instagram  Facebook  Facebook Group  LinkedIn YouTube Medium  
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Jun 13, 2023 • 42min

The Mompreneur's Journey: Succeeding as a Hand & Stone Multi-Unit Franchisee with Tara McLain

Taking care of a family can be a full-time job, but if you’re a woman who dreams of being a business owner and a cool mom, then a franchise can be a good choice. Franchising can be a great way to find flexibility in the workplace while gaining financial freedom.   But how do you balance being a mom and running a business and all the things that come with it? That's what Erik and Tara McLain talk about in today's episode of Franchise Secrets.   Tara worked with other franchises before discovering Hand & Stone. As a customer of the brand, she was sold on the new opportunity because she experienced firsthand how Hand & Stone takes care of their customers.    Tara joined Hand & Stone Massage and Facial Spa in 2012 as a franchisee and has since built new locations in addition to acquiring existing spas in Southwestern Florida. She currently has four existing locations and two in development: one more in Florida and one in Savannah, GA (a new market for her!).   Tara has also been involved in construction projects while expanding her existing locations. On a personal note, she is a mother to two amazing teens and the wife of John McLain, an attorney.   If you want to know what it's like to run a multi-unit franchise while being an awesome mom, Tara has some excellent insights for you.   “I am not a micromanager and I am not a delegator. I empower them to make the best decision for each situation.” - Tara McLain   In This Episode: - How Tara started and acquired her spas - Tara shares the lessons she learned from her first venture and why she was attracted to join Hand & Stone - What mindset shift was needed for a mom with two kids to venture into business? - What does the infrastructure look like to run a multi-unit franchise in different locations? - The struggles Tara had to overcome while running the spa  - What happened when the stores were shut down during the pandemic, and how did the franchisor respond to the situation? - What does her team structure look like, and what is Tara's relationship with her Regional Managers? - What is Tara’s routine on a typical week? - How Tara motivates her team to do better - The challenges with hiring new people and how to solve it - How long can you step away from the business without things breaking? - The deeper reason Tara still does the payroll for her team even when she doesn't exactly enjoy doing it - Tara’s advice to other moms who are thinking about venturing into business And more!   Resources:  - Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com  - Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com  - Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com  - Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  - Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617    Connect with Tara McLain: - LinkedIn (McLain Spa Group) - https://www.linkedin.com/in/mclain-spa-group-4b2621271/   Connect with Erik Van Horn: - Website  - Instagram  - Facebook  - Facebook Group  - LinkedIn - YouTube - Medium

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highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

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AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode