Franchise Secrets Podcast

The Brilliance of Boring Businesses With Justin Donald

Dec 19, 2023

Justin Donald, known as the Warren Buffett of Lifestyle Investing, chats with the host about the brilliance of boring businesses. They discuss the opportunities in investing in underrated businesses and share insights on how to grow wealth through low-risk cash flow investments. The conversation includes a lighthearted banter between the two about their pickleball match against Tim Tebow and their exploration of the wellness space, where they discuss different wellness practices and express skepticism about certain products while highlighting the potential of peptides as superior supplements.

37:05

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Episode guests

Justin Donald

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Episode notes

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Quick takeaways

Investing in 'boring businesses' can be a brilliant idea, as these underrated businesses have the potential to generate significant profits with strategic improvements and revitalization.

The wellness industry presents promising opportunities for entrepreneurs, with increasing demand for healthier lifestyle choices and innovative solutions, making it a viable space for franchising and growth.

Deep dives

Investing in Boring Businesses

In this episode, Justin and Eric discuss the concept of investing in 'boring businesses.' They highlight the opportunities and potential in acquiring and revitalizing mom and pop shops that may be outdated or lacking in technology and systems. By making strategic tweaks and improvements, these businesses can be transformed and generate significant returns. They also emphasize the importance of transparency and clear pricing in customer-centric businesses. Overall, investing in 'boring businesses' presents a unique and promising avenue for entrepreneurs and investors.

Introduction

2min

The Rise of Cody Sanchez and Investments in Boring Businesses

2min

Differences in Social Media Strategies and Praise for Cody's Writing

2min

Investing in Boring Businesses with Untapped Potential

11min

Discussion about a Close Pickleball Match and Speculation on Winning the Tournament

2min

Exploring Wellness Practices and Uncertainties

18min

As a business owner or investor, it's too easy to become caught up in pursuing the next big thing, But what if someone told you that building wealth can also involve following the most boring options?

⚠️ For a limited time, Justin is offering a Free Strategy Session to our podcast listeners who would like to explore their options to become a Lifestyle Investor. Click Here to book now ⚠️

While everyone is focused on new startups, there is a significant opportunity to invest in underrated businesses. The reality is that these underrated or boring businesses, like your neighborhood laundry shops or car service companies, are making a lot of money. That's why investing in boring businesses is a brilliant idea.

These businesses can grow your wealth and have you living the lifestyle you want. To help you know more about the brilliance of boring businesses, Erik chats with The Lifestyle Investor Justin Donald.

Entrepreneur Magazine calls Justin the “Warren Buffett of Lifestyle Investing.” As the founder of The Lifestyle Investor and a master of low-risk cash flow investing, Justin’s ethos is to “create wealth without creating a job.” He excels at simplifying complex financial strategies, structuring deals, and disciplined investment systems that consistently yield profitable results.

Join Erik and Justin as they harass and make fun of each other while sharing valuable information about investing and some tools to optimize your health.

“People want to buy the brands that they believe are doing it the right way, that are not being manipulative.” - Justin Donald

In This Episode:

- Why Justin Donald is not YouTube-famous

- Who is Codie Sanchez, and how does Justin know her?

- How to subscribe to Justin's newsletter

- Why is everyone talking about boring businesses right now?

- What is a lifestyle business?

- Why is investing in the wellness industry a good idea?

- Is there anything to be wary about the current trends in the health space?

- How important is it to get a thorough bloodwork?

- The reason Justin does not own a cold plunge (even if he can afford one)

- Justin's recommended resources for asset allocation and investment criteria