Emerging brands often find themselves in a competitive marketplace full of established brands. With only a dream and a tight budget, how can these new brands, which are typically rough around the edges, become successful?

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Dan Rowe, the founder of Fransmart, shares his insights on franchising and growing emerging brands. He has solid experience taking early-stage, emerging brands to new heights of success using his proven framework. 

In today's conversation with Erik, Dan shares insights on shaping a rough concept into a successful brand and the importance of brand and concept in franchising. He discusses the transformation of a brand's look and feel and the franchising business system. 

Dan emphasizes the magic of a successful brand and the power of membership pre-sales. He also highlights the value of learning from successful people and the pitfalls of ego and poor fundamentals. Overall, Dan provides valuable insights for anyone interested in franchising, whether as a franchisee or a franchisor. 

Tune in to gain indispensable insights for navigating the franchising world, especially as you grow and scale your business and become a multi-unit franchisee.

“There's no money in single-unit franchises. All the money is in franchises with five or ten or more units.” - Dan Rowe

In This Episode:

- A Brief Background About Dan Rowe and Fransmart

- Similarities in Growth Strategies for Emerging Brands

- Balancing Visionary and Operational Roles

- Founder's Leadership Lid

- Shaping a Rough Concept into a Successful Brand

- Hiring the Right People for Marketing and Sales

- Single-Unit Franchising vs. Multi-Unit Franchising

- Building a Business for Saleability

- Working with Smart Advisors and Investment Bankers

Resources: 

🌐 Consult with Erik: https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617   

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617 

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

Connect with Dan Rowe:

💼 LinkedIn - https://www.linkedin.com/in/danrowe3/

🌐 Website - https://fransmart.com/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/   

📷 Instagram - https://www.instagram.com/erikvanhorn/  

👍 Facebook - https://www.facebook.com/erik.v.horn/  

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/