Pickleball and Profit: Franchise Diversification Insights from Cookie Tycoon James Maguire

Feb 13, 2024

43:02

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The demand for baked goods franchises is on the rise, and people like James Maguire are reaping the rewards of being early in the game. He currently operates seven Crumbl Cookies locations in MA, ME, VT, and NH. But even with the success of his cookie franchise, James decided to diversify and invest in another business—pickleball!

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In this episode, Erik and James discuss the great things and the challenges of being a franchisee for a famous cookie brand and why he went on to invest in another franchise concept. He also shares the many lessons he gained from the experience.

If you are in search of some serious franchising opportunities, you'll find today's conversation quite interesting.

“One thing I would say about competition is you can't be afraid of it. You can't let competition hinder you from making a big choice and putting yourself in the best location.” - James Maguire

In This Episode:

- How James got involved with Crumbl Cookies

- Understanding your responsibilities as a franchisee

- How to stand out from the competition

- The ups and downs of running a franchise

- Why James invested in a pickleball franchise

- How to choose the ideal location for a franchise

- Talent attraction for a pickleball franchise

- Financing a franchise

And more!

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070