Are you a founder struggling to scale your emerging brand? You're not alone. In this episode of the Franchise Secrets Podcast, host Erik Van Horn dives deep with goGLOW founder and CEO Melanie Richards, exploring the raw challenges and triumphs of growing a brand from zero franchisees to experiencing rocketship growth.    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr    Mel highlights the indispensable role of a rockstar second in command and what it truly takes to support your franchisees beyond the spotlight. Discover the behind-the-scenes efforts that keep the franchise machine running smoothly and learn practical strategies to nurture and expand your franchise family.   As a lifelong beauty enthusiast, Mel's sensitivity to women from all backgrounds and walks of life equipped her to flourish in the beauty world. When beauty school graduation rolled around, a celebratory trip to Mexico spurred a grand idea in her mind.   In preparation for her vacation, Mel searched the area for the best spray tan at the most affordable price. She quickly realized there was a need for this type of service, so why not be the person to fill it? And that was the beginning of her exciting journey as a business owner.   If you're ready to turn your vision into a thriving franchise, this episode is a must-listen. Tune in to uncover the secrets of successful franchising and take your brand to new heights!   “We're making sure that whoever walks on this ground that we are building, that it's solid and that they can count on it because it's a huge responsibility. You should take your responsibility of being a franchisor very seriously, and that's what I do.” - Melanie Richards   In This Episode: - Why is branding so crucial for Mel? - Why is it important for a founder to have a rockstar second in command? - What is it like to partner with Front Street Equity Partners and get support in the trenches? - What mindset must a founder have to drive revenue growth? - What contributed to goGLOW's rocketship growth? - What makes Mel nervous as she gears up for the next 12 months? - Are pop-up events helpful for the salon suite and beauty industry? - Mel's valuable advice for brands who want to franchise their business - How many hours did Mel work while building her business?   Resources:  🌐 Consult with Erik - https://form.jotform.com/222685728939070 🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/   Connect with Melanie Richards: 💼 LinkedIn - https://www.linkedin.com/in/melanie-richards-a492207/ 🌐 Website - https://www.goglow.co/   Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/    📷 Instagram - https://www.instagram.com/erikvanhorn/   👍 Facebook - https://www.facebook.com/erik.v.horn/   💼 LinkedIn - https://www.linkedin.com/in/evanhorn/ 

Every entrepreneur has their formula for success. If you ask a dozen entrepreneurs their secret, many will say you must stand out from the competition. But today's guest has an unconventional secret to industry domination, so tune in to find out if you can apply the same secret to your business.    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr   Tommy Mello, founder of A1 Garage Door Service, shares his insights on how he transformed his garage door company into a technology-driven business with over $25 million in EBITDA. He discusses why he chose not to franchise his business and the importance of continuous learning and personal growth.    Tommy emphasizes the value of investing in the right people and creating a strong company culture. He also talks about his goal to achieve $108-110 million in EBITDA in three years and the importance of hiring the right team to help him get there. He believes in leveraging technology to automate processes and improve efficiency.    Tommy discusses the shift in mindset from being a garage door company to a technology company and what accelerated this transformation. He also highlights the significance of knowing and analyzing key performance indicators (KPIs) to make informed business decisions. Tommy shares his philosophy of elevating the industry and helping competitors succeed through the Freedom Event, which focuses on personal and professional growth in the home services industry.   Tommy's journey is a masterclass in innovation and leadership, so don't miss out on today's episode of Franchise Secrets.    “If I'm gonna make this business worth a lot of money, I gotta elevate the whole industry. If I'm gonna charge the right prices, then I cannot be this lonesome wolf. I needed to invite people in.” - Tommy Mello   In This Episode: - Tommy's background and how he got to where he is today - Navigating the different seasons in life - Why Tommy did not franchise his business - How continuous learning and personal growth make all the difference - Hiring the right people to accelerate your growth - Elevating the industry by helping competitors succeed - Freedom Event: Fostering personal and professional growth in the home services industry - Choosing the right vendors and holding them accountable - The Key to Success: Embrace hard work and avoid procrastination   Resources:  🌐 Consult with Erik - https://form.jotform.com/222685728939070 🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/ 🌐 Tommy Mello's Freedom Event - https://get.homeservicefreedom.com/freedom-event-2024 🌐 Register for Your Next Shop Tour with Tommy Mello - https://get.homeservicefreedom.com/a1-shop-tour 🌐 Buy Back Your Time by Dan Martell - https://www.buybackyourtime.com/ 🌐 Off Balance on Purpose by Dan Thurmon - https://danthurmon.com/books/off-balance-on-purpose/ 🌐 Who Not How by Dan Sullivan and Dr. Benjamin Hardy - https://www.amazon.com/Who-Not-How-Accelerating-Teamwork-ebook/dp/B0867ZJ151 🌐 Built to Last by Jim Collins and Jerry I. Porras - https://www.amazon.com/Built-Last-Successful-Visionary-Essentials/dp/0060516402   Connect with Tommy Mello: 💼 LinkedIn - https://www.linkedin.com/in/tommymello/ 🌐 Website - https://homeserviceexpert.com/   Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/    📷 Instagram - https://www.instagram.com/erikvanhorn/   👍 Facebook - https://www.facebook.com/erik.v.horn/   💼 LinkedIn - https://www.linkedin.com/in/evanhorn/ 

Ready to unlock the secrets to franchise domination? Buckle up as David Schuck, the visionary force behind Spartan Fitness Holdings, unveils the playbook for unparalleled success in franchising.   Join Erik and David for an exciting conversation that dives deep into the heart of franchising and business expansion.   Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr     In this power-packed episode, they peel back the layers of franchising intricacies, exploring the art of building relationships with both employees and vendors. Discover how fostering genuine connections sets the stage for monumental growth and prosperity.   But that's just the beginning. Delve into the transformation from operator to visionary, as David shares the key to effective delegation and cultivating trust within your team.   Are you ready to revolutionize your franchise game? Tune in now to gain invaluable insights from a true industry expert and propel your business to unprecedented heights.   “The franchisee-franchisor relationship is inherently tension-filled, but when done right, I think it's a huge win-win.” - David Schuck   In This Episode: - How David grew his business to multiple locations  - David remembers some pivotal moments in his journey - Doing things you don't like because that's what the business needs - Transitioning from operator to visionary - Hiring and firing vendors  - How franchisors are helping top-performing franchisees  - The significance of grand openings - Balancing cash flow and equity - David's definition of success - The importance of franchisee-franchisor relationship  - David's growth strategy   Resources:  🌐 Consult with Erik - https://form.jotform.com/222685728939070 🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/   Connect with David Schuck: 💼 LinkedIn - https://www.linkedin.com/in/david-schuck-spartanfitnessholdings/ 🌐 Website - https://www.spartanfitnessholdings.com/   Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/    📷 Instagram - https://www.instagram.com/erikvanhorn/   👍 Facebook - https://www.facebook.com/erik.v.horn/   💼 LinkedIn - https://www.linkedin.com/in/evanhorn/ 

Ever wondered what you'd do with a billion dollars? The dream's not far-fetched, and Garrett Gunderson is here to explain why. In this riveting conversation, he flips the script on the age-old narrative of working tirelessly and saving every penny to build wealth. Instead, he unveils a paradigm shift centered on expanding wealth and accelerating its growth.   Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr   Garrett's journey from traditional thinking to revolutionary wealth-building strategies is eye-opening. He urges entrepreneurs and business owners to focus on increasing income, strategically minimizing taxes and expenses, and making wise investments. But that's just the beginning.   Diving deep into the financial ocean, Garrett reveals the power of aligning financial decisions with personal values and life aspirations. Forget mundane budget cuts; it's all about maximizing wealth and living life to the fullest.   And it's not just about numbers and spreadsheets. Garrett emphasizes the significance of family, experiences, and nurturing relationships.    By the end of this conversation, you'll be rethinking your approach to wealth. It's not merely about amassing riches; it's about leaving a meaningful legacy and making a profound impact on the world.    Get ready to rewrite your financial destiny with Garrett Gunderson's game-changing insights.   “I'm just designing life the way that I want to do it. I believe in a smaller number of goods in my basket but a bigger cash flow from that basket. That's really my philosophy.” - Garrett Gunderson   In This Episode: - Shifting from working hard to expanding wealth - The real game of wealth is in adding value - Changing perspectives from hustling to true wealth creation - Entrepreneurs as investors - Spending meaningful time with people who matter most to you - Maximizing tax deductions and other strategies of the wealthy - The power of family meetings - Experiencing Garrett's cabin retreats - The value of nurturing relationships  - The goal of becoming a billionaire: Impact vs. wealth accumulation   Resources:  🌐 Consult with Erik - https://form.jotform.com/222685728939070 🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/   Connect with Garrett Gunderson: 💼 LinkedIn - https://www.linkedin.com/in/garrett-gunderson-651359b3/ 🌐 Website - https://garrettgunderson.com/   Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/    📷 Instagram - https://www.instagram.com/erikvanhorn/   👍 Facebook - https://www.facebook.com/erik.v.horn/   💼 LinkedIn - https://www.linkedin.com/in/evanhorn/  

Terry Rackley and Luke Jacobson from StretchLab share insights on semi-absentee franchising, emphasizing the need for the right franchise opportunity, quick location openings, and employee challenges. They discuss the support from the franchisor, trial and error, organizational skills, and the value of strong partnerships in business.

Is franchising a salon suite a good idea? The beauty industry continues to grow as more people take personal care seriously, driving more interest in health and beauty services than ever before. We're also seeing more health and beauty professionals transition to independent business ownership. Hence, salon suite franchises are a great way to capitalize on this trend. But what does it take to run such a franchise?   Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr   In this episode, Erin Elgin of Sola Salons shares her journey as a franchisee in the salon suite industry and her transition to owning real estate. She and Erik discuss the evolution of the salon suite concept and the shift towards rental salons. Erin also talks about her strengths in marketing and overcoming her initial fear of being on camera. She emphasizes the importance of authenticity and connection in her marketing efforts.    Erin's goal is to reduce her working hours down to five hours a week, so she has taken the steps to delegate tasks and hire an executive. She also discusses the benefits of owning real estate and her future plans.    Tune in and discover if franchising a salon suite fits your personality and what it takes to become successful in this industry.   “I don't think anybody if they're hiring a high-level executive to replace themselves, should worry about any timeframe or what anyone is telling you about how long it should take. Just stay in your flow and what speed feels right for you.” - Erin Elgin   In This Episode: - A brief background about Erin and Sola Salons - Evolution of the salon suite industry - Erin's strengths that make her a great business owner - Overcoming fear of being on camera - Comfort level with public speaking - Advice to your teenage self - Transitioning from 60 to 30 hours of work - Hiring people and growing the team - Finding the right executive - How to manage and resolve conflicts - Benefits of owning real estate - Erin’s future plans - Social media presence   Resources:  🌐 Consult with Erik - https://form.jotform.com/222685728939070 🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/   Connect with Erin Elgin: 💼 LinkedIn - https://www.linkedin.com/in/erin-elgin-a17bb554/ 📷 Instagram (Erin) - https://www.instagram.com/theerinevolution/ 📷 Instagram (Sola Salons) - https://www.instagram.com/solatwincities/ 🌐 Website - https://www.solasalonstudios.com/regions/twin-cities   Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/    📷 Instagram - https://www.instagram.com/erikvanhorn/   👍 Facebook - https://www.facebook.com/erik.v.horn/   💼 LinkedIn - https://www.linkedin.com/in/evanhorn/   

In this engaging discussion, Mike Michalowicz, an entrepreneurial expert and author of 'All In', shares insights on building unstoppable teams. He emphasizes the importance of hiring for potential rather than past experience, likening it to Eddie Van Halen's passion for music. Mike also delves into innovative recruitment strategies, such as using educational events to attract talent. Additionally, he discusses empowering employees through open leadership, promoting a culture of trust and engagement, all crucial for nurturing top talent in any organization.

Emerging brands often find themselves in a competitive marketplace full of established brands. With only a dream and a tight budget, how can these new brands, which are typically rough around the edges, become successful?   Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr    Dan Rowe, the founder of Fransmart, shares his insights on franchising and growing emerging brands. He has solid experience taking early-stage, emerging brands to new heights of success using his proven framework.    In today's conversation with Erik, Dan shares insights on shaping a rough concept into a successful brand and the importance of brand and concept in franchising. He discusses the transformation of a brand's look and feel and the franchising business system.    Dan emphasizes the magic of a successful brand and the power of membership pre-sales. He also highlights the value of learning from successful people and the pitfalls of ego and poor fundamentals. Overall, Dan provides valuable insights for anyone interested in franchising, whether as a franchisee or a franchisor.    Tune in to gain indispensable insights for navigating the franchising world, especially as you grow and scale your business and become a multi-unit franchisee.   “There's no money in single-unit franchises. All the money is in franchises with five or ten or more units.” - Dan Rowe   In This Episode: - A Brief Background About Dan Rowe and Fransmart - Similarities in Growth Strategies for Emerging Brands - Balancing Visionary and Operational Roles - Founder's Leadership Lid - Shaping a Rough Concept into a Successful Brand - Hiring the Right People for Marketing and Sales - Single-Unit Franchising vs. Multi-Unit Franchising - Building a Business for Saleability - Working with Smart Advisors and Investment Bankers   Resources:  🌐 Consult with Erik: https://form.jotform.com/222685728939070 🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/   Connect with Dan Rowe: 💼 LinkedIn - https://www.linkedin.com/in/danrowe3/ 🌐 Website - https://fransmart.com/   Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/    📷 Instagram - https://www.instagram.com/erikvanhorn/   👍 Facebook - https://www.facebook.com/erik.v.horn/   💼 LinkedIn - https://www.linkedin.com/in/evanhorn/ 

New beginnings are worth celebrating, so it’s not uncommon for new businesses or franchisees to hold a grand opening event. Whether it’s your first franchise or your 10th, the grand opening is an exciting milestone that must be carefully planned.    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr    In this conversation, Brooke Budke, a fractional Chief Marketing Officer (CMO) and founder of Momentum Brands, discusses the importance of grand openings in franchise businesses. She emphasizes the need for a well-planned and executed grand opening strategy, including capturing leads and building a database of customers for long-term success.    Brooke also highlights the significance of grassroots marketing and community engagement in driving brand awareness and customer acquisition. She provides practical advice for franchisees in systems with limited marketing support and emphasizes the importance of effective communication between franchisors and franchisees.    Overall, Brooke emphasizes the value of progress and continuous improvement in business and personal life.   Join Erik and Brooke for an engaging conversation on the secrets to a successful launch!   “You can write the best-laid plan, and then if you can't communicate it with your franchisees, it's just not gonna work... I think that's the beauty and the beast of franchising.” - Brooke Budke   In This Episode: - Who is Brooke Budke? - The importance of grand openings - Distinguishing between soft openings and grand openings - Capturing leads and building a database - Grassroots marketing and community engagement - Factors influencing grand opening success - Effective communication between Franchisors and Franchisees - Advice for Franchisees in systems with limited marketing support - Building momentum and progress in business and life   Resources:  🌐 Consult with Erik: https://form.jotform.com/222685728939070 🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/   Connect with Brooke Budke: 💼 LinkedIn - https://www.linkedin.com/in/brookebudke/ 📷 Instagram - https://www.instagram.com/brookebudke/ 🌐 Company Website - www.themomentumbrands.com 🌐 Personal Website - www.brookebudke.com   Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/    📷 Instagram - https://www.instagram.com/erikvanhorn/   👍 Facebook - https://www.facebook.com/erik.v.horn/   💼 LinkedIn - https://www.linkedin.com/in/evanhorn/ 

If you’re contemplating investing in a franchise, one thing you should consider is whether you have the skills required to become a business owner. Although you don’t need a lot of business experience because most franchisors will provide thorough training, there are a number of skills that are extremely helpful, especially if you’re investing in a complex business.    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr    Now, if you’re wondering what it takes to be a top franchisee in a system that has complexities, Andy Myers is here to share his insights. He is the President of AMMA Development Group and a multi-unit franchise owner at Restore Hyper Wellness and goGLOW. Early in both brands, Andy and his team discovered that they like to be pioneers in developing systems and success alongside the franchisor.    Join Erik and Andy as they discuss how to be a successful franchisee, what to look for in brands and the founders, the importance of having trusted advisors, and the lessons learned from partnering with emerging brands. Andy also shares three valuable things every aspiring franchisee should know.    “People should love it when they're faced with something that they're not sure how to do. They should lean into that because that's one more step toward success.” - Andy Ayers   In This Episode: - How Andy got into franchising - How do you become a successful franchisee? - How scary is it to leave the security of a regular paycheck? - Andy's criteria for choosing the brands to invest in - How does Front Street Equity Partners help franchisees succeed? - Lessons learned from partnering with emerging brands  - How to find trusted advisors  - Do you have Rembrandts in the attic? - The main roles you need in your organization and why - What is it about the goGLOW founder that made Andy want to partner with her? - Andy's top advice to everyone listening   Resources:  🌐 Consult with Erik: https://form.jotform.com/222685728939070 🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/ 🌐 Scaling Up by Verne Harnish - https://www.amazon.com/Scaling-Up-Mastering-Rockefeller-Habits/dp/0986019593   Connect with Andy Ayers: 💼 LinkedIn - https://www.linkedin.com/in/ayersandrew/   Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/    📷 Instagram - https://www.instagram.com/erikvanhorn/   👍 Facebook - https://www.facebook.com/erik.v.horn/   💼 LinkedIn - https://www.linkedin.com/in/evanhorn/