Scaling with Strategy: The Smart Growth Playbook Behind goGLOW’s Success

Mar 11, 2025

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Growing a franchise isn’t just about selling locations–it’s about smart, sustainable scaling. Learn how goGLOW is doing it right!

Today, Erik Van Horn welcomes back goGLOW founder Melanie Richards to discuss what smart franchise growth really looks like. Melanie shares how she scaled goGLOW from a single location to a rapidly growing franchise by strategically selecting franchise partners, securing the right vendor relationships, and staying financially disciplined. She also reveals why growing too fast can kill a franchise and how founders can avoid common scaling mistakes.

goGLOW’s rapid yet strategic expansion proves that smart growth beats fast growth every time. Melanie breaks down the key factors behind goGLOW’s franchise success, from selecting the right partners to managing territories effectively. She also reveals how strategic partnerships play a vital role in scaling, and why franchise owners must think long-term when making growth decisions. With private equity interest growing, Melanie opens up about the challenges of balancing investment opportunities while staying true to the brand’s mission.

Do you want to learn more about the strategy behind goGLOW’s success? Tune in to hear how smart scaling can make all the difference!

To learn more about goGLOWs smart growth strategies, you can also listen to this past episode:

How goGLOW Built a Franchise Employees Love and Customers Trust With Tori Johnston - https://www.youtube.com/watch?v=9hWHheuG0p4

“I did see where goGLOW can go. I knew its possibilities, but I wasn't going to do that unless I had the right partners. Franchising is a completely different industry than what I'm in, and I made sure I had experts to go into that world with me." ~ Melanie Richards

In This Episode:

- What smart growth means for goGLOW

- How goGLOW built a scalable foundation

- Taking the right steps with the right people

- The power of strategic partnerships

- Hiring key team members for franchise growth

- The importance of investing in the right people

- Selecting vendors that support franchisees

- How goGLOW improved on-site training

- Balancing growth speed vs. sustainability

- The role of financial discipline in growth

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