The Truth About Passive Income: It’s Not What You’ve Been Told With Russ Morgan

Apr 22, 2025

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If you think passive income means sitting back and letting the money roll in, think again! In this episode, we uncover the truth behind passive income and why it’s not as simple as it seems.

Join Erik Van Horn as he talks to financial expert Russ Morgan about the realities of passive income. They delve into why most people’s expectations about passive income are misguided and discuss strategies to create genuine wealth without relying solely on traditional investment methods. Russ explains how to use tools like the Augusta Rule and shares insights from his experience helping clients build sustainable financial futures.

Discover how entrepreneurs can build wealth without Wall Street and learn about the Passive Income Roadmap.

Tune in now to hear why passive income is more than just a buzzword—it’s a strategy for long-term financial success!

Join the passive income revolution today!

“What are we doing with our dollars? Is it getting us more of what we want or less of what we want? It's not an accumulation plan. The person who wins this game doesn't have ten million dollars in an account in the future. The person who wins this game has more passive income coming in than monthly expenses that they could never run out of. That is financial freedom." ~ Russ Morgan

In This Episode:

- The value of hiring a coach

- Is your CPA knowledgeable about The Augusta Rule?

- Money mistakes and the obstacle to financial freedom

- Becoming a good steward of your finances

- Active vs. passive income and activating PIOS

- Mistakes people commit as they start building passive income

- How the market's sugar rush impacts investors

- The framework for building passive income

- Understanding your "investor buy box" for smart decisions

- Investing with the right people vs. just the right deal

- Passive income ideas you can try