The Mind Your Business Podcast

James Wedmore
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May 2, 2025 • 20min

Episode 757: The Course Chronicles: Check-in and Q&A (Episode 07)

Discover essential insights on developing your digital product with a progress update and key strategies. The importance of overcoming overthinking in choosing software is emphasized. Learn two critical methods for driving traffic to your beta launch and understand that beta testing isn't solely about profit. Gain clarity on the three vital components required for a successful beta experience. This check-in is all about empowering your entrepreneurial journey!
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Apr 30, 2025 • 33min

Episode 756: Wednesday Weekly Win: How a Single Mom Created a $200K Per Year Digital Business in a TINY Niche - Kassy Maloney’s Digital CEO Success Story

Are you feeling like your market is just too specific to thrive? Think again! In this week's Wednesday Weekly Win, Jenni interviews Kassy Maloney, the inspiring founder and CEO of the Society of Exceptional Educators. Kassy unveils her remarkable journey of building a thriving multi-6-figure business by focusing on an incredibly narrow niche of empowering educators of blind and visually impaired students. In this episode, Kassy reveals the specific systems and strategies she learned in Business by Design that fueled her growth. She also shares how she identified unique needs within her audience and then crafted digital offers that truly resonated with them. The best part? By leveraging her niche expertise and streamlining operations with proven business frameworks, Kassy not only has achieved financial success, but she now has the flexibility to also prioritize time away from laptop with her children.  If you're questioning the potential of your niche or seeking real-world examples of successful entrepreneurs running online businesses in specialized markets, Kassy's story is a powerful testament to what's possible. There are so many opportunities available to you right now as a Digital CEO, no matter how tiny your niche, and this conversation with Kassy proves it!  Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO. You register and get on the waitlist NOW at www.businessbydesign.net/!  Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @exceptionaleducators.us. In this episode you’ll hear:  Kassy’s incredibly niche beginnings in business and her evolution to supporting teachers in this specialized field How she learned the true power of a targeted digital summit and the way she used the processes from BBD to make the event fun to run  Her journey of creating a back-end membership and how Kassy adjusted that offer to achieve an impressive 95 percent membership retention rate What Kassy and her team are doing now to leverage proven business systems for consistent growth How transitioning to a digital business provided her with the flexibility to navigate personal challenges AND prioritize time with her children The mindset shift that was required of Kassy to untangle the idea that she had to trade her time for money Her powerful message about the potential for success even if operating within a tiny niche For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/756 
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Apr 28, 2025 • 2h 7min

Episode 755: Using Dream Interpretation to Unlock The Answers You Need with Dream Expert J.M. DeBord

J.M. DeBord, a leading authority on dream interpretation and best-selling author, joins the conversation to demystify our nightly adventures. He emphasizes that dreams are powerful tools for self-discovery and creativity. Listeners are introduced to the art of interpreting dreams, learning how personal experiences shape dream meanings. J.M. shares techniques to unlock hidden messages, emphasizing the importance of context and symbolism. He also discusses the connection between dreams, intuition, and personal growth, encouraging us to embrace our subconscious insights.
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7 snips
Apr 25, 2025 • 8min

Episode 754: The Course Chronicles: Content Created (Episode 06)

Get an inside scoop on the journey of creating a new program from scratch! Discover how to efficiently film high-quality content in a tight schedule and the strategies for managing a successful launch. The hosts emphasize the importance of taking action on long-held dreams and the excitement building towards a live training extravaganza. Plus, learn about their innovative project management system and what's next in tech integration and course development.
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Apr 23, 2025 • 47min

Episode 753: Wednesday Weekly Win: Scaling to $500K/Year with a 3-month vacation and NO Burnout - Hannah Boeck’s Digital CEO Success Story

Hannah Boeck, a Digital CEO and creative strategist, shares her inspiring journey from speech therapist to an entrepreneur generating $500K annually. She emphasizes the significance of effective marketing strategies and audience engagement, detailing how perseverance led to her impressive transformation. Hannah also discusses achieving a healthy work-life balance, advocating for embracing imperfection over perfectionism. Her insights provide a transformative roadmap for building a successful digital business without burnout.
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10 snips
Apr 21, 2025 • 51min

Episode 752: The One Where We Talk About AI in Your Business

Is AI your business's superpower, or just another buzzword? If you’re feeling overwhelmed by the constant AI noise, you're not alone, and today Jenni and I are cutting through the hype to reveal the real ways coaches, online experts, and digital CEOs like you can harness AI for explosive growth. In this episode, we're sharing exactly how we use AI to streamline operations, boost creativity, and drive revenue. Discover the tools that deliver tangible results, and learn to separate the truly transformative from the fleeting trends and gimmicks (yes, there are a lot out there right now)!  Most importantly, we're not talking about replacing your human touch here, but we're showing you how to leverage AI as a powerful ally, freeing you to focus on what really matters, which is connecting with your audience and building a thriving business.  Want to unlock new levels of productivity, creativity, and profit by using AI? This episode is your roadmap and will show you the way!  My free 3-day training for digital course creators, called Your First Digital Product, is starting on April 22nd (that’s tomorrow if you’re listening to this episode on the day it drops)! This training will help you go from Zero to SALES, and in it I share my $90 million process for creating a digital product that people will actually pay for. You do not want to miss this, so register now at www.jameswedmore.com/fdp, and I’ll see you there.  Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO!  Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni. We’d love to hear what resonated with you the most.  In this episode you’ll hear:  AI in Business and the fascinating responses from our recent survey on AI use in business and income levels  My experiences in testing new AI tools to evaluate whether they have value and application in business, or are a gimmick  Examples of bow we’re both using ChatGPT as a “B+ player” in the business  The importance of human connection in the age of AI and why you should never lose sight of your competitive advantage  Specific AI tools I’m using right now that I find most useful for business applications  The ultimate AI prompt that will set you up for success, and more…  For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/752 
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9 snips
Apr 18, 2025 • 23min

Episode 751: The Course Chronicles: We Have a Name, a Date and a Price! (Episode 05)

It’s already our fifth installment of The Course Chronicles, and we’ve had an exciting week! Not only have we decided on the name, the date and the price of our new offer, but in this episode, I also share the next steps we’re taking after creating our waitlist and what you can expect next week as we keep moving along in this process!  My free 3-day training for digital course creators, called Your First Digital Product, is coming on April 22nd! It’ll help you go from Zero to SALES, and in it I share my $90 million process for creating a digital product that people will actually pay for. You do not want to miss this, so register now at www.jameswedmore.com/fdp, and I’ll see you there.  Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO!  Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni. We’d love to hear what resonated with you the most.  In this episode you’ll hear:  The official launch date for the program and the importance of setting a deadline to drive progress and create momentum for your new offer Details of the program offer, including the intended price point and why limiting the number of available founding member spots is key  A breakdown of the the email sent to the waitlist and how it differs from that of a traditional launch What the process of creating the program portal has looked like, and how I assigned tasks to a team member using a Google Doc to outline the project scope and to-do list The ways I am continuing to leverage AI in this process and how it’s helping to identify overlooked tasks and improve overall project management efficiency For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/751 
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Apr 16, 2025 • 1h 8min

Episode 750: Wednesday Weekly Win: The Path to Six-Figure Success and an Aligned Offer You Love with BBD Coach Elizabeth Henson - A Digital CEO Success Story

Are you a Digital CEO dreaming of hitting that coveted $100k mark, all while building a business that truly lights you up? Ever wonder how some entrepreneurs manage to craft offers that not only sell but also deeply resonate with their audience? Inthis week's Wednesday Weekly Win segment, Jenni sits down with the incredible Elizabeth Hensen, a BBD coach and alumni who has not only achieved tremendous success in the digital world, but now guides others to do the same. In this episode, Elizabeth shares how she went from crashing a BBD Live event as a “plus-one” to building a $65k program without a sales page, and her story is a masterclass in "Monetize Before You Make It" and the power of community-driven marketing.  If you’re ready to ditch the overwhelm and discover how to build a business that lights you up, and your audience too, then you’re going to love Elizabeth’s Digital CEO Success Story!  My free 3-day training for digital course creators, called Your First Digital Product, is coming on April 22nd! It’ll help you go from Zero to SALES, and in it I share my $90 million process for creating a digital product that people will actually pay for. You do not want to miss this, so register now at www.jameswedmore.com/fdp, and I’ll see you there.  Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO!  Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @elizabeth.henson. We’d love to hear what resonated with you the most.  In this episode you’ll hear:  The power in launching a beta program and validating your offer with real-time feedback, as demonstrated by Elizabeth's initial membership launch The true beauty she discovered in understanding the numbers and the metrics of her business and how her offers have evolved over time as a result What Elizabeth has done to shift her mindset and gain a greater connection with her audience  A behind-the-scenes look at Elizabeth’s quantum leap to become the expert and embody what is taught in BBD How breaking down complex processes into simple, repeatable steps, like is done is BBD, can empower others to achieve success What happened when Elizabeth started focusing on self-development and changed her relationship with time  For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/750 
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15 snips
Apr 14, 2025 • 52min

Episode 749: From Data to Dollars: The Metrics That Move the Needle

Discover why understanding your metrics is essential for business success. The conversation dives deep into key performance indicators, emphasizing Earnings Per Lead and conversion rates. Learn how to differentiate between simple revenue figures and real success metrics, especially during product launches. The hosts tackle common misconceptions about emotional responses to data and highlight the importance of a structured approach to strategy. Tune in to explore how mastering numbers can lead to transformational business growth!
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Apr 11, 2025 • 19min

Episode 748: The Course Chronicles: Creating Interest (Episode 04)

Get ready for a deep dive into the journey of creating a transformative coaching program. Learn how a simple waitlist strategy led to over 460 sign-ups in a day! The host shares powerful insights on the necessity of real coaching for genuine growth. Plus, discover the secrets behind launching a digital product that resonates with your audience. Don't miss out on a free training designed to turn your ideas into revenue. If you're ready to take action, this is your invitation to start your own entrepreneurial adventure!

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