The Mind Your Business Podcast

Episode 737: The Four Types of Content That Convert with Brandon Lucero

Mar 17, 2025

Brandon Lucero, a messaging expert for content creators, shares insights on attracting sales rather than chasing them. He discusses the four essential content types that truly convert and highlights common messaging mistakes entrepreneurs make. Lucero emphasizes the significance of understanding audience pain points and crafting authentic messages to drive engagement and trust. He also presents a strategic plan for new digital CEOs, aiming to empower them to make a big impact with effective communication and content strategies.

01:02:14

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Episode guests

Brandon Lucero

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Episode notes

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Quick takeaways

Effective messaging is crucial for personal brands, enabling them to articulate their value and connect with their audience.

Brandon Lucero identifies four content types that enhance engagement: self-identifying, connection, thought reversal, and educational content.

Structuring content to recap potential clients' problems and offering solutions facilitates smoother conversions through well-crafted calls-to-action.

Deep dives

The Importance of Effective Messaging

Effective messaging is crucial for personal brands, as it enables them to communicate their value clearly and resonate with their audience. It's common for individuals to feel too close to their own content, leading to struggles in articulating what they offer. The accuracy of messaging allows potential clients to recognize their needs and compel them to engage. This speaks to the larger challenge of standing out in a crowded marketplace where many experts vie for attention.

Intro

2min

Mastering Personal Brand Messaging and Content Strategies

2min

Exciting Updates and Content Launches

3min

Mastering Communication for Business Success

11min

Engaging Content Strategies for Deeper Connections

21min

Content Creation Strategies for Dog Training Entrepreneurs

9min

Overcoming Barriers to Effective Messaging

2min

Strategic Content for Sales Success

4min

Mastering Content Creation Through Audience Understanding

2min

10.

Mastering Audience Engagement

5min

11.

Unlocking Content Conversion: Free Training Opportunity

2min

Are you ready to stop chasing sales and start attracting them? Unfortunately, just learning the latest TikTok tactic or Instagram trick isn’t going to cut it! Today, I’m joined again by the messaging maestro himself, Brandon Lucero, who reveals the four types of content that actually convert!

In this episode, Brandon also shares the key mistakes entrepreneurs are making with their messaging, what content is working best for him right now, and he even presents a strategic plan for what to focus on if you are a newer Digital CEO looking to make a BIG impact.

Ready to transform your words into a powerful sales tool? This conversation with Brandon is your definitive guide to do just that!

If you enjoyed today's episode, I think you are going to absolutely love Brandon's free training series that just kicked off. In it, he breaks down his entire messaging and content framework so that you can stop the scroll, get more attention, and get people to take action. This is everything that you need to create content that converts! Brandon is going to blow your mind with what he has to share, and you're going to see how he uses content - in real time! How cool is that? To register for this free training and create an entire makeover to your messaging, head on right now to www.jameswedmore.com/convert. We'll see you there!

Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @iambrandonlucero and @jeunejenni. We’d love to hear what resonated with you the most!

In this episode you’ll hear:

How to create demand for your offers by communicating in a way that gets people to automatically feel they need your solution
Why speaking about the root cause too early can be a mistake and how to effectively bridge to it later in your messaging
What the four essential content types are and how to strategically use them in your marketing
The way to reframe your content pillars around problems and symptoms instead of solutions to create more relevant and engaging content
How incorporating relevancy triggers like identity and problems can significantly boost your content's appeal
Why authenticity alone isn’t enough to generate sales and what you need to be focusing on instead in your messaging
A sneak peek at Brandon’s free 3-part live training and what you can expect by attending