In this podcast, Brooke Sellas interviews John Wall, an expert in agency marketing and client needs. They discuss strategies for balancing agency marketing and client demands, including allocating resources for content marketing, client qualification, service development, and more. They also explore the importance of customer lifetime value in marketing, maximizing efficiency in marketing, sales and product development through automation and technology, and the impact of content gating and ungating from a sales perspective. Additionally, they discuss the value of customer feedback analysis and creating FAQ webpages to address customer issues.

Want to deliver extraordinary customer care that leads to client retention? Wondering how your approach to customer experience leads to tangible outcomes like increased sales, customer retention, and referrals? To discover practical ways to improve relationships with your clients, Brooke Sellas interviews Dan Gingiss.Guest: Dan GingissReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cathy McPhillips, a marketing expert, discusses her journey in marketing, the evolution of marketing strategies, and the importance of optimizing marketing efforts. The chapter also explores the challenge of balancing efficiency and effectiveness in agency marketing and the benefits of breaks from technology.

Are you too busy working in your agency to grow your agency? Wondering how to reclaim time to strategize? To discover how to free up valuable time by strategically delegating parts of your role to trusted team members without sacrificing client satisfaction, Brooke Sellas interviews Atiba de Souza.Guest: Atiba de SouzaReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sean Albertson, an expert in client service and customer experience methodologies, shares valuable insights on creating a frictionless client service experience. He delves into the Four Rocks methodology, identifying barriers that hinder customer satisfaction. The discussion emphasizes teamwork between marketing teams and clients to enhance retention. Sean also advocates for integrating customer experience with marketing strategies, using analogies to illustrate common pitfalls and the importance of overcoming them efficiently.

Want to build a passive revenue stream for your agency? Wondering where to start? To discover how to create intellectual property that generates passive income year-round, Brooke Sellas interviews Gini Dietrich.Guest: Gini DietrichReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Spending a lot of time creating content deliverables for clients? Looking for a smart way to repurpose and amplify content? To discover how to 10x the content your clients already have for more awareness, engagement, and growth, Brooke Sellas interviews Lauren Teague.Guest: Lauren TeagueReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Katie Burkhart, an expert in demonstrating the value of agency services, dives into effective ways to quantify and communicate value to clients. She emphasizes the importance of aligning strategies with client needs and measuring outcomes rather than activities for client satisfaction. Burkhart discusses the necessity of ongoing experimentation and the balance between creativity and customer demands. She also highlights how leaders can foster a value-first culture within their teams, ensuring strong client relationships and maintaining meaningful connections in a tech-driven landscape.

Want to get in front of more high-value client targets? Wondering how speaking on the right stages can elevate your agency’s reputation? To Discover how one agency owner leverages speaking engagements to secure more high-value clients, Brooke Sellas interviews Deirdre Breakenridge.Guest: Deirdre BreakenridgeReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering whether to develop a personal brand alongside your agency brand? Curious how a personal brand can open new opportunities? To discover how one agency owner incorporated a strong personal brand and grew their marketing agency, Brooke Sellas interviews Goldie Chan.Guest: Goldie ChanReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.