Marketing Agency Show
How to Balance Agency Marketing and Client Needs
Jan 10, 2024
In this podcast, Brooke Sellas interviews John Wall, an expert in agency marketing and client needs. They discuss strategies for balancing agency marketing and client demands, including allocating resources for content marketing, client qualification, service development, and more. They also explore the importance of customer lifetime value in marketing, maximizing efficiency in marketing, sales and product development through automation and technology, and the impact of content gating and ungating from a sales perspective. Additionally, they discuss the value of customer feedback analysis and creating FAQ webpages to address customer issues.
43:07
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The podcast episode focuses on the challenges faced by agencies in marketing and offers solutions to overcome them.
- The speaker lineup for the Social Media Marketing World conference is curated through personal recruitment, ensuring high-quality teaching and training at the event.
Deep dives
Marketing Agency Show Introduction
The podcast episode starts with the host introducing the Marketing Agency Show, which focuses on discussing the challenges faced by agencies in marketing and offers solutions to overcome them. The podcast is brought to you by Social Media Examiner.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
