Marketing Agency Show How to Optimize Agency Marketing With AI
Dec 27, 2023
Cathy McPhillips, a marketing expert, discusses her journey in marketing, the evolution of marketing strategies, and the importance of optimizing marketing efforts. The chapter also explores the challenge of balancing efficiency and effectiveness in agency marketing and the benefits of breaks from technology.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Kathy Mc Phillips: A Journey in Marketing and Influence of Joe Politzi
02:40 • 5min
Achieving More with Less: Evolution of Marketing and the Benefits of Analytics
07:47 • 3min
Optimizing Marketing Efforts for Better Results
10:24 • 22min
Balancing Efficiency and Effectiveness in Agency Marketing
32:00 • 10min
Taking Breaks from Technology and Connecting with Industry Leaders
42:04 • 4min