CMO Insights

In this episode of CMO Insights, Jeff Pedowitz sits down with Steven Cook, Contributing Editor, CMO.com by Adobe.Steven talks about: His inspiration behind his book, Insights on Impact Innovators, and how it has developed over time The absolutely essential nature of culture when it comes to building a company The consumer as the ultimate disruptor in the marketplace Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of CMO Insights, Jeff Pedowitz sits down with John Kottcamp, Chief Marketing Technologist and CMO at Tahzoo.John talks about: The definition and scope of a Chief Marketing Technologist’s role Personalization and the ability to dynamically deliver relevant content to specific customers The challenges associated with aligning Sales and Marketing and how technology can help Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

 In this episode of CMO Insights, Jeff Pedowitz sits down with Will Wiegler, Senior Vice President and CMO of SpringCM .Will talks about: How marketing is a blend of art and science and how marketing is moving closer to science by becoming more measurable The business of marketing: delivering products and services both internally and externally Taking advantage of the MarTech revolution and keeping your tech stack simple Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

 In this episode of CMO Insights, Jeff Pedowitz sits down with Jeffrey Rohrs, CMO of Yext.Jeffrey talks about: The key attributes needed for marketers: flexibility, initiative, teamwork, and motivation A new category that Yext has created called “Digital Knowledge Management” The importance of educating prospects and industry analysts on what Yext is and what it can do for them Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Alison Murdock, CMO at SocialChorus, discusses the importance of effective communication during digital transformation, educating the market, and using predictive technologies to optimize sales. She also talks about the challenges of scaling a small company, being held accountable for team performance, and educating customers about the company's value.

In this episode of CMO Insights, Jeff Pedowitz sits down with Ben Lazar, Chief Marketing and Product Officer of Payspan.Ben talks about: Personalization at scale and how difficult it is to do right Achieving higher value in your messaging by looking at how your customer engages their customer The impact that AI will have on the future of marketing Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

 In this episode of CMO Insights, Jeff Pedowitz sits down with David Reske, Founder and President of Nowspeed.talks about: Using digital marketing to make a difference in the world Adapting to the rapid shifts in the digital marketing universe as technology has advanced The next big trends – AI and big data Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of CMO Insights, Jeff Pedowitz sits down with Charlene Farside, CMO at Advisen. They discuss the challenge of keeping up with the demands of the market when resources are lean, the need for problem solving skills on their team and prioritizing investments in MarTech. About Charlene FarsideCharlene Farside is Executive Vice President and Chief Marketing Officer at Advisen. She is responsible for linking the innovations of Advisen’s businesses to the customer experience to build the global Advisen brand, create awareness and advocacy, and drive customer preference for the brand through every channel, every day.In this role, Charlene oversees the global marketing strategy for Advisen and its products, including digital and inbound marketing, creative development, marketing technology, sponsorships, media, and external and internal communications.Prior to joining Advisen as Chief Marketing Officer in 2013, Charlene was Vice President of Marketing for catastrophe modeling firm EQECAT. She has spent more than half of her career serving the commercial insurance industry and has repositioned organizations and brands, and developed businesses in new international markets.Charlene holds an MBA in Marketing from University of Phoenix and a BS in Marketing from Thomas Edison State University Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of CMO Insights, Jeff Pedowitz sits down with Kyle Lacy, VP of Marketing at Lessonly.Kyle talks about: Strategic priorities in the customer journey Positioning and messaging in the market Remaining agile in the use of business processes Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week’s guest on CMO Insights is David Green, Director of Marketing at LeadCrunch.David talks about: Using big data and AI to better understand the customer journey The importance of building a good company culture Account Based Marketing and other major changes in the marketing world in recent years Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices