CMO Insights Season 4. Episode 2: The DTX Change Impact : Alison Murdock, CMO at SocialChorus.
Sep 22, 2020
Alison Murdock, CMO at SocialChorus, discusses the importance of effective communication during digital transformation, educating the market, and using predictive technologies to optimize sales. She also talks about the challenges of scaling a small company, being held accountable for team performance, and educating customers about the company's value.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
The Challenges of Digital Transformation and the Importance of Communication
02:17 • 2min
Marketing Strategy Initiatives and Team Composition
04:04 • 5min
The Importance of Processes and Technology in Scaling a Small Company
08:39 • 6min
Being Held Accountable and Educating Customers
14:57 • 4min