
Season 4. Episode 2: The DTX Change Impact : Alison Murdock, CMO at SocialChorus.
CMO Insights
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The Importance of Processes and Technology in Scaling a Small Company
This chapter discusses the significance of processes in scaling a small company and emphasizes the role of technology in the company's operations. It covers topics such as setting priorities, assessing competition, establishing a unique market perspective, delegating ownership, setting goals, measuring metrics, and utilizing various tools and software.
Transcript
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