In this episode of CMO Insights, Jeff Pedowitz sits down with John Kottcamp, Chief Marketing Technologist and CMO at Tahzoo.

John talks about:

The definition and scope of a Chief Marketing Technologist’s role
Personalization and the ability to dynamically deliver relevant content to specific customers
The challenges associated with aligning Sales and Marketing and how technology can help

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 4. Episode 5: Rise of the Chief Marketing Technologist : John Kottcamp, Chief Marketing Technologist and CMO at Tahzoo