In this episode of CMO Insights, Jeff Pedowitz sits down with Will Wiegler, Senior Vice President and CMO of SpringCM .
Will talks about:
- How marketing is a blend of art and science and how marketing is moving closer to science by becoming more measurable
- The business of marketing: delivering products and services both internally and externally
- Taking advantage of the MarTech revolution and keeping your tech stack simple
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
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CMO Insights