In this episode of CMO Insights, Jeff Pedowitz sits down with Ben Lazar, Chief Marketing and Product Officer of Payspan.

Ben talks about:

Personalization at scale and how difficult it is to do right
Achieving higher value in your messaging by looking at how your customer engages their customer
The impact that AI will have on the future of marketing

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 4. Episode 1: Personalization at Scale : Ben Lazar, Chief Marketing and Product Officer of Payspan