Enterprise Thought Leadership

A must-listen for: Operations leaders, technology decision-makers, and service delivery professionals looking to understand how AI is reshaping client-vendor relationships.In this episode, Tim Bond speaks with Kumar Lalit, Applied Advisory Consulting Partner at Genpact, about how generative AI is reconfiguring the service provider landscape. Kumar explains how service providers are evolving from managing processes in low cost economies to becoming custodians of clients' entire "run business" operations, orchestrating both human and AI workforces.Join the conversation as Kumar discusses:• The shift from FTE-based billing models to value-based commercial frameworks• How AI enables service providers to extend their scope and increase value to clients• The emergence of agentic AI and its potential to handle complex, judgmental work• Why service providers need talent with cross-functional industry knowledge• How data remains crucial but AI is making unstructured data more accessibleTimestamps01:21 Kumar's background and experience02:28 Evolution of the service provider landscape with AI05:01 Shift to outcome-based commercial models07:13 Service providers as custodians of both human and AI workforces11:42 Changing client perception of service delivery14:47 Using AI to identify leakages in business processes17:05 Sponsor message: Enate, the leading SaaS solution for business services17:55 Identifying where AI adds the most value21:03 Data's role in AI implementation24:29 Genpact's pivot to tech services with data gigafactory26:16 How AI is helping with unstructured data challenges29:00 Future skills needed in the service provider industryWant to learn more? Visit Genpact's website: http://www.genpact.com/ Connect with Kumar Lalit on LinkedIn: https://www.linkedin.com/in/kumarlalit01/ Connect with Tim Bond: https://www.linkedin.com/in/tngbond/ If you like our podcast, please do follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at podcasts@techpros.ioFind out more about TechPros.io: https://techpros.io/ Upcoming Events and Roundtables: https://techpros.io/virtual-experiences/ Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

Join John Cummings, Group CIO of Aviva, and Josh Mackenzie, Founder of Development Beyond Learning, as they dive into AI's transformative role in finance. John outlines Aviva's innovative three-phased AI approach: enhance, transform, reimagine. Discover how AI tools are generating 10% productivity gains, and how Aviva is fostering employee reskilling through 'The Foundry.' Josh emphasizes the critical need for AI literacy among young professionals navigating a tech-driven workforce. Together, they explore balancing human interactions with AI advancements.

A must-listen for: B2B marketing leaders, creative directors, and anyone involved in brand marketing who wants to stand out from the crowd.In this episode, Tim Bond speaks with Regan George, founder of Black Camel Agency, about challenging the status quo in B2B advertising. Regan explains why many B2B brands are stuck in a cycle of bland, forgettable advertising and how a more courageous approach can drive better results. With decades of experience in lead generation and marketing, Regan shares insights on creating memorable campaigns that put your brand in your prospect's mind.Join the conversation as Regan discusses:Why humour and relatability in advertising helps brands stand outThe concept of the "Bravery Metre" and why most B2B brands score just 3-4 out of 10How Black Camel Agency creates concepts that score higher on boldnessThe importance of balancing brand marketing with performance marketingThe role of AI in creative concept development and video productionWhy "the most important search engine is the one in your buyer's brain"Timestamps:06:27 Regan's journey to founding Black Camel Agency 09:22 The balance between brand awareness and demand generation 13:00 The importance of budget allocation for creative brand building 14:33 The results of bold, creative outreach to marketing leaders 16:18 The "Bravery Metre" and what truly bold B2B advertising looks like 21:05 The client's journey: from free creative concepts to execution 22:58 How Black Camel's creative team operates from Cape Town 28:21 LinkedIn advertising insights and the correlation between creative quality and results 34:00 AI's current role and future in video production 46:00 How AI is assisting with pre-production and concept development 50:25 Campaign measurement and reporting 53:45 The future of optimising ad creative with AI 55:35 Why brand building matters: "The most important search engine is the one in your buyer's brain"Want to learn more? Visit Black Camel Agency website: https://blackcamel.agency/ Connect with Regan George on LinkedIn: https://www.linkedin.com/in/regan/ Connect with Tim Bond: https://www.linkedin.com/in/tngbond/If you like our podcast, please do follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at podcasts@techpros.ioFind out more about TechPros.io: https://techpros.io/ Upcoming Events and Roundtables: https://techpros.io/virtual-experiences/ Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

In this episode, our host Tim Bond is interviewed by Taryn Breetzke, Content Director at TechPros.io and co-founder of CogniScale, a training business they recently launched that helps marketing and sales teams build AI workers to dramatically enhance their operations.Building on their discussion from episode 51, they explore how organisations like their FinTech client, SimCorp, achieved up to 1100% productivity gains by transforming their marketing operations with the right tools, methodologies, and training.Join the conversation as Tim discusses:The shift to an "AI-first mindset" and what that means in practiceTwo types of AI workers: AI assistants for tactical work and AI consultants for strategic projectsHow AI upskilling can deliver massive productivity gains while maintaining content quality Important considerations for GDPR compliance when implementing AI workersRecent advances in deep research tools and their practical applicationsThe broader benefits teams experience beyond efficiency, including better content quality and more time for creative thinkingTimestamps: 00:36 Introduction and background on CogniScale01:25 The transformation of marketing operations with AI workers02:00 Tim's journey with AI and the initial "lightbulb moment"03:23 Defining the "AI-first mindset" and how it differs from experimentation05:20 Example of AI-first approach with LinkedIn content planning06:43 Feedback from SimCorp training participants 08:45 Background on SimCorp as CogniScale's first client10:36 Common misconceptions about implementing AI in marketing operations14:38 Distinction between AI assistants and AI consultants17:41 The importance of investing time to build effective AI assistants19:39 Examples and use cases for AI consultants• 23:24 Addressing GDPR compliance concerns24:24 Key elements of successful AI upskilling28:00 Review of essential AI tools for marketing teams34:22 Change management and ROI: how organisations redeploy saved hours37:58 Addressing concerns about job security42:00 Assessment offering for organisations interested in AI upskillingWant to learn more?Visit CogniScale's website: https://cogniscale.info/Check out the SimCorp case study: https://networksunday.com/case-studies/simcorpConnect with Tim Bond on LinkedIn: https://www.linkedin.com/in/tngbond/If you like our podcast, please do follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at podcasts@techpros.ioFind out more about TechPros.io: https://techpros.io/Upcoming Events and Roundtables: https://techpros.io/virtual-experiences/Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

A must-listen for: Legal service leaders and technology officers in professional services firmsIn this episode, Tim Bond speaks with Jon McClay, global strategy & analytics director at Baker McKenzie, about how generative AI is reshaping the legal services landscape. Jon explains why AI is levelling the playing field for mid-tier firms while creating new competitive dynamics between in-house counsel and external legal providers.Join the conversation as Jon discusses:How AI is creating an existential threat for technology service providers but a more nuanced impact on professional servicesThe potential shift in client expectations around speed and comprehensiveness of legal workWhy billing models may remain resilient despite increased efficiencyHow Baker McKenzie is winning client work through AI expertise and implementationEssential foundations for AI implementation including cloud infrastructure and process standardisationTimestamps:00:00:56 Introduction to Jon McClay and Baker McKenzie 01:18:00 Impact of gen AI on service providers 03:16:00 How AI is levelling the legal playing field 05:16:00 Structural changes in the legal industry 07:46:00 Opportunities for AI to add value in premium legal services 09:42:00 The future of billing models in legal services 13:36:00 Measurable benefits from AI initiatives 17:10:00 Data infrastructure requirements for AI implementation 19:58:00 Helping clients understand and navigate AI risks and opportunitiesWant to learn more?Visit Baker McKenzie website: https://www.bakermckenzie.com/en/  Connect with Jon McClay on LinkedIn: https://www.linkedin.com/in/jon-mcclay-3232636/  Connect with Tim Bond: https://www.linkedin.com/in/tngbond/ If you like our podcast, please follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at podcasts@techpros.ioFind out more about TechPros.io: https://techpros.io/ Upcoming Events and Roundtables: https://techpros.io/virtual-experiences/ Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

In this episode, Tim Bond speaks with David Keene, European CMO of Wipro, the changing landscape of account-based marketing and how buyer journeys are becoming more complex with larger buying committees, why this requires more targeted content strategies and where AI fits in.The paradox of AI productivity - how AI tools enable more work but also increase competitive intensityWhy content personalisation is more about "micro-personalisation" than full document generationHow different regulatory approaches between Europe and the US are creating uncertainty and difficultyThe challenges of running marketing operations across multiple jurisdictions with different data lawsWhy maintaining trust and ethical standards remains essential for successWhat aspiring marketing leaders should focus on to become great in 2025Timestamps:01:04 David's role at Wipro and market challenges02:00 Changes in buyer behaviour and larger buying committees04:11 The paradox of AI productivity and competitive intensity05:43 Account-based marketing and content personalisation09:22 Effective AI tools for segmentation and buyer profiling11:38 Why AI-generated content often fails to engage audiences14:03 Using Perplexity vs Claude for different AI tasks17:37 Regulatory differences between US and Europe20:58 Data governance challenges across jurisdictions24:45 The internet is "starting to forget" as people clean their data27:19 Why trust and ethics matter more than "moving fast"28:02 Advice for aspiring marketing leadersWant to learn more?Visit Wipro's website: https://www.wipro.com/Connect with David Keene on LinkedIn: https://www.linkedin.com/in/davidkeenex/Connect with Tim Bond: https://www.linkedin.com/in/tngbond/If you like our podcast, please follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at podcasts@techpros.ioFind out more about TechPros.io: https://techpros.io/Upcoming Events and Roundtables: https://techpros.io/virtual-experiences/Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

A must-listen for: Marketing leaders, content creators, and professionals working in technology services.In this episode, Tim Bond speaks with Shuchi Sarkar, Chief Marketing Officer at LTIMindtree, about how marketing teams can adapt and succeed in an era of AI-enabled capabilities. Shuchi shares practical insights from her extensive career in tech marketing and explains how marketing organisations can make the most of new AI tools while maintaining authenticity and brand voice.Join the conversation as Shuchi discusses:Why marketing teams need to embrace AI tools while preserving human creativityHow to manage cultural change and address concerns about AI adoptionCreating personalised content at scale while maintaining qualityPractical approaches to measuring AI implementation successBuilding an effective technology stack for modern marketingTimestamps:01:22 Shuchi's background in tech marketing03:33 Experience in biotech and cannabis marketing07:12 Role at LTIMindtree09:46 Changes in B2B marketing landscape15:33 AI implementation across business functions20:40 Content creation and personalisation25:16 Incorporating subject matter expertise29:49 Managing cultural change34:14 Measuring success and productivity37:38 Navigating the technology landscapeWant to learn more?Visit LTI Mindtree's website: https://www.ltimindtree.com/Connect with Shuchi Sarkar on LinkedIn: https://www.linkedin.com/in/shuchi-sarkar/ Connect with Tim Bond: https://www.linkedin.com/in/tngbond/If you like our podcast, please follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at podcasts@techpros.io.Find out more about TechPros.io: https://techpros.io/ Upcoming Events and Roundtables: https://techpros.io/virtual-experiences/ Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/ The views and opinions expressed by our guests are their own and do not necessarily reflect those of their employers.

A must-listen for: Marketing leaders, talent development professionals, and executives leading organisational change.In this episode, Tim Bond speaks with Wanda Weigert, Global Chief Brand Officer at Globant, about creating an organisation where AI capabilities are woven into every role. Wanda shares her journey from joining a 100-person company to leading a global marketing team of 200 people, and how Globant has grown to 30,000 employees across 35 countries.Join the conversation as Wanda discusses:Building and scaling a marketing department from three to 200 peopleCreating a culture where every employee understands and uses AIMaintaining brand authenticity while embracing AI toolsDeveloping an AI persona tool for customer behaviour predictionSupporting teams through technological and cultural changesCombining human creativity with AI capabilitiesTimestamps:00:02:33 Creating the marketing department00:04:06 Marketing and technology integration00:06:05 Globant's AI-first approach00:08:21 Marketing with AI while maintaining authenticity00:10:24 Data management and AI persona tools00:12:15 Cultural transformation and AI adoption00:16:48 Marketing leadership in an AI-first world00:17:51 AI integration across business functionsWant to learn more?Visit Globant's website:https://www.globant.com/Connect with Wanda Weigert on LinkedIn:https://www.linkedin.com/in/wandaweigert/Connect with Tim Bond:https://www.linkedin.com/in/tngbond/If you like our podcast, please do follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team atpodcasts@techpros.ioFind out more about TechPros.io:https://techpros.io/Upcoming Events and Roundtableshttps://techpros.io/virtual-experiences/Join our budding podcast community on LinkedIn:https://www.linkedin.com/company/enterprise-thought-leadership/

​​A must-listen for: IT service delivery leaders, enterprise architects, and technology executives working in global system integration and professional services.In this episode, Tim Bond speaks with Satheesh Neelam, Global Client Partner at Cognizant, about how enterprise IT services are changing with the rise of AI. Satheesh explains why traditional enterprise applications could become obsolete as organisations move towards AI agents built on metadata and large language models.Join the conversation as Satheesh discusses: The shift from traditional applications to AI-powered service delivery How organisations can prepare for the changing IT landscape The convergence of data, cloud, and AI capabilities New roles and skills needed for AI implementation Measuring the business value of AI-enhanced services The importance of data governance and organisationTimestamps: 00:48 The future of enterprise applications 02:12 AI's impact on service delivery 05:59 Client perspectives on AI 09:06 Identifying AI opportunities 11:37 Foundational improvements for AI 13:11 Quick wins vs long-term solutions 14:58 Data organisation for AI 16:24 Roles and capabilities for AI 17:57 Measuring AI's value 19:53 Future of client engagement This episode is brought to you by Enate, the leading SaaS solution for business services. Enate's orchestration platform helps service providers and BPOs manage work effectively, unlocking over £32 million in savings for businesses. Visit enate.io to learn more.Want to learn more? Visit Cognizant's website: www.cognizant.com Connect with Satheesh Neelam on LinkedIn: https://www.linkedin.com/in/satheeshneelam/ Connect with Tim Bond: https://www.linkedin.com/in/tngbond/If you like our podcast, please follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at podcasts@techpros.ioFind out more about TechPros.io: https://techpros.io/ Upcoming Events and Roundtables https://techpros.io/virtual-experiences/ Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

A must-listen for: Marketing leaders, content managers, and team leaders looking to incorporate AI into their workflows.In this episode, Tim Bond speaks with Taryn Breetzke, Content Director at Network Sunday, about their journey to becoming an AI-first marketing agency and the development of CogniScale.pro, a new training programme helping marketing teams achieve 300% productivity gains within six weeks.Join the conversation as Taryn discusses:The challenges of traditional content production with freelancersTheir experimentation with different AI tools and evolution to ClaudeHow they developed AI workers (assistants and consultants) for content creationThe methodology behind building effective AI prompts and projectsThe creation of CogniScale and its three-workshop programmeReal productivity and cost-saving results from AI implementationTimestamps: 00:23 Network Sunday's AI Transformation01:35 Challenges in Content Production05:23 The Generative AI Experiment Begins06:41 Discovering Claude and Its Impact11:31 The Birth of CogniScale15:43 CogniScale Workshops and Their Benefits19:03 The Future of AI in MarketingWant to learn more? Visit CogniScale.pro website: https://www.cogniscale.pro/Visit Network Sunday website: https://networksunday.com/Connect with Taryn Breetzke on LinkedIn: https://www.linkedin.com/in/tarynbreetzke/Connect with Tim Bond: https://www.linkedin.com/in/tngbond/If you like our podcast, please follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at podcasts@techpros.ioFind out more about TechPros.io: https://techpros.io/ Upcoming Events and Roundtables https://techpros.io/virtual-experiences/ Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/