Enterprise Thought Leadership

A must-listen for: Legal service leaders and technology officers in professional services firmsIn this episode, Tim Bond speaks with Jon McClay, global strategy & analytics director at Baker McKenzie, about how generative AI is reshaping the legal services landscape. Jon explains why AI is levelling the playing field for mid-tier firms while creating new competitive dynamics between in-house counsel and external legal providers.Join the conversation as Jon discusses:How AI is creating an existential threat for technology service providers but a more nuanced impact on professional servicesThe potential shift in client expectations around speed and comprehensiveness of legal workWhy billing models may remain resilient despite increased efficiencyHow Baker McKenzie is winning client work through AI expertise and implementationEssential foundations for AI implementation including cloud infrastructure and process standardisationTimestamps:00:00:56 Introduction to Jon McClay and Baker McKenzie 01:18:00 Impact of gen AI on service providers 03:16:00 How AI is levelling the legal playing field 05:16:00 Structural changes in the legal industry 07:46:00 Opportunities for AI to add value in premium legal services 09:42:00 The future of billing models in legal services 13:36:00 Measurable benefits from AI initiatives 17:10:00 Data infrastructure requirements for AI implementation 19:58:00 Helping clients understand and navigate AI risks and opportunitiesWant to learn more?Visit Baker McKenzie website: https://www.bakermckenzie.com/en/  Connect with Jon McClay on LinkedIn: https://www.linkedin.com/in/jon-mcclay-3232636/  Connect with Tim Bond: https://www.linkedin.com/in/tngbond/ If you like our podcast, please follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at podcasts@techpros.ioFind out more about TechPros.io: https://techpros.io/ Upcoming Events and Roundtables: https://techpros.io/virtual-experiences/ Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

In this episode, Tim Bond speaks with David Keene, European CMO of Wipro, the changing landscape of account-based marketing and how buyer journeys are becoming more complex with larger buying committees, why this requires more targeted content strategies and where AI fits in.The paradox of AI productivity - how AI tools enable more work but also increase competitive intensityWhy content personalisation is more about "micro-personalisation" than full document generationHow different regulatory approaches between Europe and the US are creating uncertainty and difficultyThe challenges of running marketing operations across multiple jurisdictions with different data lawsWhy maintaining trust and ethical standards remains essential for successWhat aspiring marketing leaders should focus on to become great in 2025Timestamps:01:04 David's role at Wipro and market challenges02:00 Changes in buyer behaviour and larger buying committees04:11 The paradox of AI productivity and competitive intensity05:43 Account-based marketing and content personalisation09:22 Effective AI tools for segmentation and buyer profiling11:38 Why AI-generated content often fails to engage audiences14:03 Using Perplexity vs Claude for different AI tasks17:37 Regulatory differences between US and Europe20:58 Data governance challenges across jurisdictions24:45 The internet is "starting to forget" as people clean their data27:19 Why trust and ethics matter more than "moving fast"28:02 Advice for aspiring marketing leadersWant to learn more?Visit Wipro's website: https://www.wipro.com/Connect with David Keene on LinkedIn: https://www.linkedin.com/in/davidkeenex/Connect with Tim Bond: https://www.linkedin.com/in/tngbond/If you like our podcast, please follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at podcasts@techpros.ioFind out more about TechPros.io: https://techpros.io/Upcoming Events and Roundtables: https://techpros.io/virtual-experiences/Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

A must-listen for: Marketing leaders, content creators, and professionals working in technology services.In this episode, Tim Bond speaks with Shuchi Sarkar, Chief Marketing Officer at LTIMindtree, about how marketing teams can adapt and succeed in an era of AI-enabled capabilities. Shuchi shares practical insights from her extensive career in tech marketing and explains how marketing organisations can make the most of new AI tools while maintaining authenticity and brand voice.Join the conversation as Shuchi discusses:Why marketing teams need to embrace AI tools while preserving human creativityHow to manage cultural change and address concerns about AI adoptionCreating personalised content at scale while maintaining qualityPractical approaches to measuring AI implementation successBuilding an effective technology stack for modern marketingTimestamps:01:22 Shuchi's background in tech marketing03:33 Experience in biotech and cannabis marketing07:12 Role at LTIMindtree09:46 Changes in B2B marketing landscape15:33 AI implementation across business functions20:40 Content creation and personalisation25:16 Incorporating subject matter expertise29:49 Managing cultural change34:14 Measuring success and productivity37:38 Navigating the technology landscapeWant to learn more?Visit LTI Mindtree's website: https://www.ltimindtree.com/Connect with Shuchi Sarkar on LinkedIn: https://www.linkedin.com/in/shuchi-sarkar/ Connect with Tim Bond: https://www.linkedin.com/in/tngbond/If you like our podcast, please follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at podcasts@techpros.io.Find out more about TechPros.io: https://techpros.io/ Upcoming Events and Roundtables: https://techpros.io/virtual-experiences/ Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/ The views and opinions expressed by our guests are their own and do not necessarily reflect those of their employers.

A must-listen for: Marketing leaders, talent development professionals, and executives leading organisational change.In this episode, Tim Bond speaks with Wanda Weigert, Global Chief Brand Officer at Globant, about creating an organisation where AI capabilities are woven into every role. Wanda shares her journey from joining a 100-person company to leading a global marketing team of 200 people, and how Globant has grown to 30,000 employees across 35 countries.Join the conversation as Wanda discusses:Building and scaling a marketing department from three to 200 peopleCreating a culture where every employee understands and uses AIMaintaining brand authenticity while embracing AI toolsDeveloping an AI persona tool for customer behaviour predictionSupporting teams through technological and cultural changesCombining human creativity with AI capabilitiesTimestamps:00:02:33 Creating the marketing department00:04:06 Marketing and technology integration00:06:05 Globant's AI-first approach00:08:21 Marketing with AI while maintaining authenticity00:10:24 Data management and AI persona tools00:12:15 Cultural transformation and AI adoption00:16:48 Marketing leadership in an AI-first world00:17:51 AI integration across business functionsWant to learn more?Visit Globant's website:https://www.globant.com/Connect with Wanda Weigert on LinkedIn:https://www.linkedin.com/in/wandaweigert/Connect with Tim Bond:https://www.linkedin.com/in/tngbond/If you like our podcast, please do follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team atpodcasts@techpros.ioFind out more about TechPros.io:https://techpros.io/Upcoming Events and Roundtableshttps://techpros.io/virtual-experiences/Join our budding podcast community on LinkedIn:https://www.linkedin.com/company/enterprise-thought-leadership/

​​A must-listen for: IT service delivery leaders, enterprise architects, and technology executives working in global system integration and professional services.In this episode, Tim Bond speaks with Satheesh Neelam, Global Client Partner at Cognizant, about how enterprise IT services are changing with the rise of AI. Satheesh explains why traditional enterprise applications could become obsolete as organisations move towards AI agents built on metadata and large language models.Join the conversation as Satheesh discusses: The shift from traditional applications to AI-powered service delivery How organisations can prepare for the changing IT landscape The convergence of data, cloud, and AI capabilities New roles and skills needed for AI implementation Measuring the business value of AI-enhanced services The importance of data governance and organisationTimestamps: 00:48 The future of enterprise applications 02:12 AI's impact on service delivery 05:59 Client perspectives on AI 09:06 Identifying AI opportunities 11:37 Foundational improvements for AI 13:11 Quick wins vs long-term solutions 14:58 Data organisation for AI 16:24 Roles and capabilities for AI 17:57 Measuring AI's value 19:53 Future of client engagement This episode is brought to you by Enate, the leading SaaS solution for business services. Enate's orchestration platform helps service providers and BPOs manage work effectively, unlocking over £32 million in savings for businesses. Visit enate.io to learn more.Want to learn more? Visit Cognizant's website: www.cognizant.com Connect with Satheesh Neelam on LinkedIn: https://www.linkedin.com/in/satheeshneelam/ Connect with Tim Bond: https://www.linkedin.com/in/tngbond/If you like our podcast, please follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at podcasts@techpros.ioFind out more about TechPros.io: https://techpros.io/ Upcoming Events and Roundtables https://techpros.io/virtual-experiences/ Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

A must-listen for: Marketing leaders, content managers, and team leaders looking to incorporate AI into their workflows.In this episode, Tim Bond speaks with Taryn Breetzke, Content Director at Network Sunday, about their journey to becoming an AI-first marketing agency and the development of CogniScale.pro, a new training programme helping marketing teams achieve 300% productivity gains within six weeks.Join the conversation as Taryn discusses:The challenges of traditional content production with freelancersTheir experimentation with different AI tools and evolution to ClaudeHow they developed AI workers (assistants and consultants) for content creationThe methodology behind building effective AI prompts and projectsThe creation of CogniScale and its three-workshop programmeReal productivity and cost-saving results from AI implementationTimestamps: 00:23 Network Sunday's AI Transformation01:35 Challenges in Content Production05:23 The Generative AI Experiment Begins06:41 Discovering Claude and Its Impact11:31 The Birth of CogniScale15:43 CogniScale Workshops and Their Benefits19:03 The Future of AI in MarketingWant to learn more? Visit CogniScale.pro website: https://www.cogniscale.pro/Visit Network Sunday website: https://networksunday.com/Connect with Taryn Breetzke on LinkedIn: https://www.linkedin.com/in/tarynbreetzke/Connect with Tim Bond: https://www.linkedin.com/in/tngbond/If you like our podcast, please follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at podcasts@techpros.ioFind out more about TechPros.io: https://techpros.io/ Upcoming Events and Roundtables https://techpros.io/virtual-experiences/ Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

In the first episode of 2025, we explore the advances of Avantra 25 and Avantra AIR with Andreas Francois Vermeulen, Head of Artificial Intelligence at Avantra. Tim Bond talks with Andreas about the progress from launch to the first beta purchase order. The discussion covers AI, AI-powered solutions, and the development of Agentic AIOps platforms in enterprise settings. Andreas shares practical insights about Avantra AIR technologies for businesses, addressing upskilling needs and the shift toward AI integration. At the Hockenheim event, Andreas Francois Vermeulen explains how Avantra AIR helps organisations improve monitoring and operational efficiency, allowing employees to focus on strategic tasks. For Avantra customers or those considering an AIOps platform, this episode offers key insights into enterprise AI development.Perfect for: SAP operations managers, IT leaders and professionals working in enterprise system monitoring and automation.Timestamps: 02:56 Real Intelligence vs. Artificial Intelligence05:15 Client Success Stories and AI Implementation06:41 Avantra Air: Features and Benefits12:12 Future Developments and Customization17:10 Security and Customer Integration21:29 Change Management and AI Literacy25:08 The Real Threat: Operators, Not AI25:27 Efficiency and Speed in AI Operations26:22 Avantra's Customer Success Strategy27:22 Transforming Workflows with Avantra28:25 Doubling Productivity Without Extra Costs29:26 Training and Mindset Shifts33:21 Automating SAP Environments34:53 Expanding Beyond SAP: The Future Vision38:37 Adoption and Change Management43:30 The Impact of AGI on AvantraWant to learn more? Visit Avantra's website: https://www.avantra.com Connect with Andreas Vermeulen on LinkedIn: https://www.linkedin.com/in/andreasvermeulen/ Connect with Tim Bond: https://www.linkedin.com/in/tngbond/If you like our podcast, please follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at podcasts@techpros.ioFind out more about TechPros.io: https://techpros.io/ Upcoming Events and Roundtables https://techpros.io/virtual-experiences/ Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

A must-listen for: Financial compliance officers, fintech leaders, and risk management professionals working to prevent financial crime. In this episode, Tim Bond speaks with Luke Rogers, VP of Sales EMEA at ComplyAdvantage, about the critical challenge of fighting financial crime and money laundering. Luke explains how ComplyAdvantage uses AI and real-time data to help organisations detect and prevent suspicious financial activity, while sharing insights from his journey from young entrepreneur to tech sales leader. Join the conversation as Luke discusses: - The scale of global money laundering ($3.5 trillion annually) and its impact - How AI and knowledge graphs help detect financial crime more accurately - The evolution of customer screening and transaction monitoring - Building high-performing sales teams using frameworks like MedPIC and ICE - Career advice for professionals in tech sales Timestamps: 04:08 ComplyAdvantage's mission and impact 10:02 How ComplyAdvantage uses AI 22:37 Market position and competition 31:44 Sales strategies and methodologies 42:57 Final thoughts and advice Want to learn more? Visit ComplyAdvantage website: https://complyadvantage.com Connect with Luke Rogers on LinkedIn: https://www.linkedin.com/in/lrogerstech/ Connect with Tim Bond: https://www.linkedin.com/in/tngbond/ If you like our podcast, please do follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at podcasts@techpros.io Find out more about TechPros.io: https://techpros.io/ Upcoming Events and Roundtables https://techpros.io/virtual-experiences/ Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

A must-listen for: Marketing technology leaders, broadcast media executives, and digital transformation specialists.In this episode, Tim Bond speaks with Emily Latham, former head of MarTech at Channel 4, and Giorgio Tacchia, MD at Globant, about the shift from content-first to audience-first strategies in broadcasting. Emily shares how Channel 4 achieved a 36% increase in viewer engagement per marketing pound spent, while Giorgio offers insights from scaling a streaming platform to 60 million users.Join the conversation as Emily and Giorgio discuss:- Moving from broadcast marketing to data-led audience engagement- Building a digital centre of excellence and cross-functional teams- Using customer data platforms to drive personalised experiences- The role of experimentation and measurement in marketing- How generative AI is reshaping content creation and distribution- The future of synthetic data and audience targetingTimestamps:00:00 Introduction to audience life cycle 00:54 Meet the guests: Emily Latham and Giorgio Tacchia 01:35 Shifting from content-first to audience-first strategies 04:59 Challenges in digital transformation 07:48 Building a digital centre of excellence 11:43 KPIs and marketing efficiency 24:58 Leveraging AI in media and marketing 33:33 The future of AI and synthetic data Want to learn more?Visit Globant's website: https://www.globant.comConnect with Emily Latham on LinkedIn: https://www.linkedin.com/in/emily-latham-4a58738/Connect with Giorgio Tacchia on LinkedIn: https://www.linkedin.com/in/giorgio-tacchia-7a4889/Connect with Tim Bond: https://www.linkedin.com/in/tngbond/If you like our podcast, please do follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at podcasts@techpros.ioFind out more about TechPros.io: https://techpros.io/Upcoming Events and Roundtables: https://techpros.io/virtual-experiences/Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

A must-listen for: HR and L&D leaders, managers working with early-career professionals, and anyone interested in creating better cross-generational workplace relationships.In this episode, Tim Bond speaks with Katie Mahony, Global Product Director at Development Beyond Learning (DBL), about the challenges and opportunities of managing a multi-generational workplace. Katie, a former world championship medallist in modern pentathlon, shares her insights on workplace dynamics and generational differences, particularly focusing on Gen Z's experiences and needs. Join the conversation as Katie discusses:- Why 40% of Gen Z workers report feeling stressed at work- The impact of social media and technology on workplace expectations- Essential skills for bridging generational communication gaps- Creating effective learning environments for early-career professionals- DBL's new Elevate programme for smaller organizationsResources: Different generations ‘clean your room’ video: https://www.youtube.com/watch?v=p77S6At11PkTimestamps:00:00 Introduction: Gen Z stress and social media addiction00:42 Meet Katie Mahony: From athlete to consultant01:49 Katie's career journey and insights07:01 The changing workplace: Digital disruption and hybrid working10:08 Generational challenges and training solutions14:55 Understanding and supporting Gen Z in the workplace30:53 DBL Elevate: Innovative training programs33:46 Conclusion: The importance of human skillsWant to learn more?Visit DBL's website: https://developmentbeyondlearning.comConnect with Katie Mahony on LinkedIn: https://www.linkedin.com/in/kate-mahony-houston-60456411/Connect with Tim Bond: https://www.linkedin.com/in/tngbond/If you like our podcast, please do follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at podcasts@techpros.ioFind out more about TechPros.io: https://techpros.io/Upcoming Events and Roundtables: https://techpros.io/virtual-experiences/Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/