Eps.54 | Marketing: LTIMindtree's Shuchi Sarkar on how wild marketing dreams can go with AI

Feb 20, 2025

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A must-listen for: Marketing leaders, content creators, and professionals working in technology services.

In this episode, Tim Bond speaks with Shuchi Sarkar, Chief Marketing Officer at LTIMindtree, about how marketing teams can adapt and succeed in an era of AI-enabled capabilities. Shuchi shares practical insights from her extensive career in tech marketing and explains how marketing organisations can make the most of new AI tools while maintaining authenticity and brand voice.

Join the conversation as Shuchi discusses:

Why marketing teams need to embrace AI tools while preserving human creativity

How to manage cultural change and address concerns about AI adoption
Creating personalised content at scale while maintaining quality
Practical approaches to measuring AI implementation success
Building an effective technology stack for modern marketing

Timestamps:

01:22 Shuchi's background in tech marketing

03:33 Experience in biotech and cannabis marketing

07:12 Role at LTIMindtree

09:46 Changes in B2B marketing landscape

15:33 AI implementation across business functions

20:40 Content creation and personalisation

25:16 Incorporating subject matter expertise

29:49 Managing cultural change

34:14 Measuring success and productivity

37:38 Navigating the technology landscape

Want to learn more?

Visit LTI Mindtree's website: https://www.ltimindtree.com/

Connect with Shuchi Sarkar on LinkedIn: https://www.linkedin.com/in/shuchi-sarkar/

Connect with Tim Bond: https://www.linkedin.com/in/tngbond/

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The views and opinions expressed by our guests are their own and do not necessarily reflect those of their employers.