Eps.58 | Marketing: Breaking through the B2B blandness - How Black Camel Agency's Regan George is raising the bravery metre in advertising

A must-listen for: B2B marketing leaders, creative directors, and anyone involved in brand marketing who wants to stand out from the crowd.

In this episode, Tim Bond speaks with Regan George, founder of Black Camel Agency, about challenging the status quo in B2B advertising. Regan explains why many B2B brands are stuck in a cycle of bland, forgettable advertising and how a more courageous approach can drive better results. With decades of experience in lead generation and marketing, Regan shares insights on creating memorable campaigns that put your brand in your prospect's mind.

Join the conversation as Regan discusses:

• Why humour and relatability in advertising helps brands stand out
• The concept of the "Bravery Metre" and why most B2B brands score just 3-4 out of 10
• How Black Camel Agency creates concepts that score higher on boldness
• The importance of balancing brand marketing with performance marketing
• The role of AI in creative concept development and video production
• Why "the most important search engine is the one in your buyer's brain"

Timestamps:

• 06:27 Regan's journey to founding Black Camel Agency
• 09:22 The balance between brand awareness and demand generation
• 13:00 The importance of budget allocation for creative brand building
• 14:33 The results of bold, creative outreach to marketing leaders
• 16:18 The "Bravery Metre" and what truly bold B2B advertising looks like
• 21:05 The client's journey: from free creative concepts to execution
• 22:58 How Black Camel's creative team operates from Cape Town
• 28:21 LinkedIn advertising insights and the correlation between creative quality and results
• 34:00 AI's current role and future in video production
• 46:00 How AI is assisting with pre-production and concept development
• 50:25 Campaign measurement and reporting
• 53:45 The future of optimising ad creative with AI
• 55:35 Why brand building matters: "The most important search engine is the one in your buyer's brain"

Want to learn more?

Visit Black Camel Agency website: https://blackcamel.agency/

Connect with Regan George on LinkedIn: https://www.linkedin.com/in/regan/

Connect with Tim Bond: https://www.linkedin.com/in/tngbond/

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