Enterprise Thought Leadership Eps.57 | AI Transformation: How CogniScale's AI-first upskilling delivered 1100% productivity gains in marketing operations
In this episode, our host Tim Bond is interviewed by Taryn Breetzke, Content Director at TechPros.io and co-founder of CogniScale, a training business they recently launched that helps marketing and sales teams build AI workers to dramatically enhance their operations.
Building on their discussion from episode 51, they explore how organisations like their FinTech client, SimCorp, achieved up to 1100% productivity gains by transforming their marketing operations with the right tools, methodologies, and training.
Join the conversation as Tim discusses:
- The shift to an "AI-first mindset" and what that means in practice
- Two types of AI workers: AI assistants for tactical work and AI consultants for strategic projects
- How AI upskilling can deliver massive productivity gains while maintaining content quality
- Important considerations for GDPR compliance when implementing AI workers
- Recent advances in deep research tools and their practical applications
- The broader benefits teams experience beyond efficiency, including better content quality and more time for creative thinking
Timestamps:
- 00:36 Introduction and background on CogniScale
- 01:25 The transformation of marketing operations with AI workers
- 02:00 Tim's journey with AI and the initial "lightbulb moment"
- 03:23 Defining the "AI-first mindset" and how it differs from experimentation
- 05:20 Example of AI-first approach with LinkedIn content planning
- 06:43 Feedback from SimCorp training participants
- 08:45 Background on SimCorp as CogniScale's first client
- 10:36 Common misconceptions about implementing AI in marketing operations
- 14:38 Distinction between AI assistants and AI consultants
- 17:41 The importance of investing time to build effective AI assistants
- 19:39 Examples and use cases for AI consultants• 23:24 Addressing GDPR compliance concerns
- 24:24 Key elements of successful AI upskilling
- 28:00 Review of essential AI tools for marketing teams
- 34:22 Change management and ROI: how organisations redeploy saved hours
- 37:58 Addressing concerns about job security
- 42:00 Assessment offering for organisations interested in AI upskilling
Want to learn more?Visit CogniScale's website: https://cogniscale.info/
Check out the SimCorp case study: https://networksunday.com/case-studies/simcorp
Connect with Tim Bond on LinkedIn: https://www.linkedin.com/in/tngbond/
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