The Coca-Cola Compassion Lab

Times Square isn’t just one of the most vibrant parts of the world, it’salso one of the most distracting. With massive messages, blinking lights,animated creatures, and scrolling text along with the authentic NY honksand music and protests and characters performing at street level, peopledon’t know where to look. Well, Times Square isn’t just in Times Square, it’s also in your pocket. Andit’s in your car. And it’s in your home. And it’s in your office. The corporateworld isn’t just battling for attention with its customers it’s battling forattention with itself. Every day delivers a priority. There’s always a newplatform, a new technique, a new tool, and a new approach to chase. Stop chasing. Start succeeding. Organizational and personal performance doesn’t need to be complicated.It just needs to be focused. For brands, organizations, and leaders to succeed in today’s busy, busyworld, it’s about: What you think.What you do.What you say. Thinking is your beliefs and values. It’s not your product, it’s your purpose. Doing is the decisions you make and actions you take to live your values. Saying is how you communicate your values and actions: the internal orexternal selling, marketing, and promotion. When an organization and all its people think, do, and say the same things,it creates complete alignment. But when an organization and its peopleDON’T think or do or say the same things, the result is an integrity gap.That’s not good for careers. And it’s certainly not good for business. This entertaining and enlightening keynote will not only inspire yourpeople to change their thoughts and actions to align with the organization,but also give them the tools to do it.  Love the show? Subscribe, rate, review, and share!Here’s How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter

In this talk, Boyd Varty – tracker, coach, and storyteller – will teach you how to find the “track” of your own leadership. As we cross the threshold into adventure, Boyd will take us into the African wilderness where he grew up to discover how ancient technologies can powerfully inform the decisions of today’s fast-paced business world. In a world where we must navigate vast amounts of data and are ruled by the intelligence of the mind, we must learn to trust our instincts if we are to find our authentic leadership path. Boyd expertly uses tales from his life as a tracker in South Africa working at the world-renowned Londolozi Game Reserve to share unexpected ways to incorporate these skills into our daily lives. The wild is also a powerful teacher of connection and demonstrates how the communities we build are key to our future prosperity. We are an ecosystem and as we come together as business leaders, we are fostering our personal evolution while contributing to the advancement of the whole. In South Africa they call this ubuntu, which speaks to the universal bond between all humanity. In a world of artificial intelligence, only humans have the superpower of instinct and intuition and it can be used to aid in key decisions typically driven by facts and figures. When we are on the right track with our leadership and our life, we can make powerful moves that take us ever closer to the prize we are seeking. Boyd purposely departs from the typical business conversation to take us into a world where our wisdom lies just beneath the surface of everything we think we know as leaders. This talk will inspire you to look at the power of your life and leadership through a whole new lens…one you have had in your possession all along.Love the show? Subscribe, rate, review, and share!Here’s How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter

If you start your day with the understanding that people really don’t care about your brand, that you’ve got to care about them first before they’re going to care about you, you’re going to have a very different mindset and you’re going to do very different things. One of the things that we all need to do is super basic — step back and reset, and think that our job as a marketers is to identify and understand who our core consumer is. And then our job is to serve them. Serve them through products, serve them through experiences, serve them in any way that makes sense for them. Geoff Cottrill and David Carrewyn hold key roles at The Cola-Cola Company in creating consumer engagement both through powerful design and relevant experiences that Coke brings to life. Their professional affiliation and friendship began years ago as they worked together on the revitalization of Converse. With a small budget, they resuscitated Converse by focusing on digital and social media. The messaging had to link to brand heritage and loyal fans while finding new ways to engage with consumers to renew the long-time love of the brand. Converse not only evolved the products it brought to market but became a curator for new innovative music and art. The efforts were wildly successful, and converse returned to a powerhouse of growth and consumer engagement. Geoff and David will draw on stories of the past as well as the challenges of today to share a narrative of brand evolution and passionate relevancy. We are here to serve those who love our brands and create meaningful experiences that open the door to deeper engagement and a world of possibility for the future of our brands.Love the show? Subscribe, rate, review, and share!Here’s How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter

If two powerful abilities would rule the future, it will be innovation and intuition. Duncan Wardle, Disney’s former Head of Innovation and Creativity, takes us into the world of innovative thinking and how to return to the expansive lens of our childhood. After 25 years at Disney, he has learned not only how to escape our routinized rivers of thinking but also how to move into a more creative and intuitive place. Discover your potential to drive innovation and find new ways forward as leaders in a fast-changing landscape. On the side, find out the barriers to being more innovative and creative in a large corporate structure and the four skill sets you have to look for in employees in the next decade.Love the show? Subscribe, rate, review, and share!Here’s How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter

Does your strategy reflect the new normal? We live in unpredictable times where the rules are changing and the formulas for success are disintegrating. The only constant is change and it requires a new level of leadership that is able to anticipate these changes and mobilize teams to capture new opportunity. In this talk, bestselling author and thought leader Frans Johansson shows organizations how to innovate, grow, and create a self-sustaining culture that can withstand even the most volatile conditions. His approach redefines unpredictability as opportunity, diversity as profit, and execution as strategy.Love the show? Subscribe, rate, review, and share!Here’s How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter

The current tides of the world have asked for more innovation among businesses to adapt to the fast-changing times. Nancy Quan, Global Chief Technical Officer for the Coca-Cola Company, talks about the many faces of innovation, leadership, and personal risks. Nancy talks about that willingness to step through every open door and see the difference it can make in your career. She gives us her own personal journey as she develops into a position in Coca-Cola that oversees teams working at vital posts within the company around the world and across different cultures. Looking back at her life thus far, Nancy shares some great tips for leaders out there – to have the courage to stretch themselves and go into discomfort, manage relationships, and become visionaries.Love the show? Subscribe, rate, review, and share!Here’s How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter

Technology has definitely changed the game for marketers to reach and connect people. It is not enough anymore to wait for them to come to you. Now, you have to put in the effort to actually get to them and have them respond. One of the great things that technology has helped businesses overcome that is using AI, which holds the power to create dynamic user experiences. Dameon Pope, partner at IBM iX, finds the ways it has turned data to inform marketers of a customer experience. Dameon goes deep into this topic as he speaks about design thinking, customer experience, data, and AI. He gives some great examples on how successful businesses were able to crack into that relationship between customers and technology.Love the show? Subscribe, rate, review, and share!Here’s How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter

Stories are beautiful in the way it allows a person to dive deep into another world that tends to bring out certain pieces in us that we don’t know about. Yet the process of telling and writing stories is not often as easy as it is to see its beauty. Two great writers speak about their writing process, taking in the struggles they meet and finding creativity in them along the way: Anthony Doerr of All The Light We Cannot See and Elizabeth Gilbert of Eat, Pray, Love. In this Light Meets Magic conversation, they share their takes on failure, creating under pressure, ending a story, and taking comfort in the randomness of ideas. They also address how the creativity process reflects certain struggles in business, most especially with the changing faces of people’s consumption.Love the show? Subscribe, rate, review, and share!Here’s How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter

Life has its own way of showing us the brighter side of darkness. When we are in despair, what comes after is this sudden glimmer of hope that seems to contrast and show us how immense the grace from the other side. Bringing us deeper into that connection is singer-songwriter, Alex Woodard. Alex shares how she found beauty from the ashes through her For The Sender project. With her passion for singing and songwriting, she has seen many wildflowers come out of their struggles. Alex believes that there can be a deep connection from what seem to be disconnected ideas or events or concepts – the beauty rising from the ashes.Love the show? Subscribe, rate, review, and share!Here’s How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter

We have heard numerous times the importance of innovation to businesses from a philosophical point of view. Taking it back down to a business perspective and putting it to application is Chris Hellmann, Global VP and GM at the Coca-Cola Freestyle Division. Chris shares the innovation dilemma that businesses have to contend with nowadays, and tackles whether it is practical evolution or true disruption. He uncovers the truth about the shelf life of innovation and what it has resulted through the numerous businesses these days – from Uber to Netflix. Chris shares what he has learned over at Coca-Cola and addresses questions, from how we think about innovation to managing that to work for us in our businesses.Love the show? Subscribe, rate, review, and share!Here’s How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter