The Coca-Cola Compassion Lab

From the camps of the Continental Army in the early days of the republic, to the rickety fishing wharf where the country’s most committed radicals helped to invent modern American drama, to the 21st-century juggernaut of Hamilton, American theater has exerted a powerful impact on American life. As a cultural historian, Jeremy McCarter has studied the role of theater in winning the Revolutionary War and in resolving the contradictions of American life. As a producer, a veteran of the Public Theater in New York, and the co-author, with Lin-Manuel Miranda, of Hamilton: The Revolution, he has seen firsthand how a play can affect an audience and thereby begin to remake the world. He offers insights on how a theater accrues this unique power and why theater artists have the responsibility to use itLove the show? Subscribe, rate, review, and share!Here’s How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter

Leadership can be fun if you know how to improvise and influence. In this episode, Anne Libera, the Director Of Comedy Studies, and Kelly Leonard, Executive Vice President of The Second City and The President of Second City Theatricals, share to us their knowledge in improvisation. Kelly shares his story from starting at Second City towards his partnership with Anne. They then lead you through some improvisational exercises, adhering to using improvisation to teach and clarify the concepts of behavioral science. Explore their methods as they help you find your light bulb moment through their techniques and improve your leadership.Love the show? Subscribe, rate, review, and share!Here’s How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter

The world is getting better at an extraordinary rate. Investment in data is skyrocketing, and advertising has mutated. All these are brought about by perseverance for convenience and technology. In this episode, Gwen Brannon, Director at The Coca-Cola Company, shares her take on branding and the power of stories. Of course, with marketing comes advancements, that then welcomes changes that strongly impact consumers. Gwen talks about the predictions of Futurist, Ray Kurzweil, coming true today that influence consumer mindsets. Listening to Gwen, you will learn about the shared economy, hyper-connectivity, and the effects of digital marketing on human connection.Love the show? Subscribe, rate, review, and share!Here’s How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter

Questions and storytelling go hand in hand. In this episode, New York Times best-selling author, Cal Fussman, and top sales keynote speaker, John Livesay, explain to us the importance of queries when telling stories in relation to your brand. Cal shares to us how he stumbled upon the value of asking the right questions from his interview with Mikhail Gorbachev. Going further, John shares the four elements of a great story, giving examples of brand marketing where brands allow people to embrace their messages and put it in their hearts. By understanding the importance of creating quality questions, you can change your story, and soon, amazing results follow.Love the show? Subscribe, rate, review, and share!Here’s How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter

Drawing on her broad experience from mass to class, including inside three of the globe’s most iconic brands, Maureen Chiquet details the vital ingredients for creating and sustaining brand excellence. To her, all great brands seem to possess a unique alchemy. They embody a certain amount of paradox by accomplishing things that seem, or once seemed, impossible. They embody a sense of deeper purpose, connecting with people beyond products alone. And they are also driven by a superior product: a base of excellence that makes everything else possible. In this fireside conversation, Maureen will share with us the essence of this alchemy and how we can cultivate it within our own organizations. Her leadership in very different organizations has allowed her rich ground for personal transformation. Creating a life and career that are truly your own means a willingness to keep pushing the boundaries of your comfort zone and to move beyond staid expectations and definitions of yourself and your life. Sharing hard-won lessons and stories, Maureen intrigues and provokes listeners to play with paradox, reframe the norm, ignore the rules, roll in the deep, and tap the best sources for intuition.  Maureen will share stories of times she has gone beyond the labels of her own life to define and re-define success on her own terms. And she shares key insights and questions that her audience might consider to do the same and find their own path to their most authentic leadership.Love the show? Subscribe, rate, review, and share!Here’s How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter

Competition, speed, and change are increasing at unprecedented levels. Driving peak performance is critical, but  breakthrough, sustainable results are elusive. Using the skills she developed through 25 years of professional stage and screen performances, Victoria leverages her background—from Broadway to Hollywood—to share unexpected insights and a unique methodology. She shows her clients how to tap into and apply the hidden genius within their individuals and organizations. From the boardrooms of Fortune 100 companies to teams in businesses around the world, Victoria has delivered stunning results. In this mesmerizing and practical Keynote Performance, Victoria takes audiences through a profound experience they’ll never forget. Attendees are learning, laughing, fully engaged, and leave feeling not only motivated and recharged but also having internalized proven strategies to harness the innate talents that currently lie dormant inside them. With gripping stories, comedic moments, and invaluable performing arts principles to skyrocket business performance, Victoria custom-crafts each keynote experience to get people primed, inspired, and prepared to tackle their most pressing challenges.Love the show? Subscribe, rate, review, and share!Here’s How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter

Times Square isn’t just one of the most vibrant parts of the world, it’salso one of the most distracting. With massive messages, blinking lights,animated creatures, and scrolling text along with the authentic NY honksand music and protests and characters performing at street level, peopledon’t know where to look. Well, Times Square isn’t just in Times Square, it’s also in your pocket. Andit’s in your car. And it’s in your home. And it’s in your office. The corporateworld isn’t just battling for attention with its customers it’s battling forattention with itself. Every day delivers a priority. There’s always a newplatform, a new technique, a new tool, and a new approach to chase. Stop chasing. Start succeeding. Organizational and personal performance doesn’t need to be complicated.It just needs to be focused. For brands, organizations, and leaders to succeed in today’s busy, busyworld, it’s about: What you think.What you do.What you say. Thinking is your beliefs and values. It’s not your product, it’s your purpose. Doing is the decisions you make and actions you take to live your values. Saying is how you communicate your values and actions: the internal orexternal selling, marketing, and promotion. When an organization and all its people think, do, and say the same things,it creates complete alignment. But when an organization and its peopleDON’T think or do or say the same things, the result is an integrity gap.That’s not good for careers. And it’s certainly not good for business. This entertaining and enlightening keynote will not only inspire yourpeople to change their thoughts and actions to align with the organization,but also give them the tools to do it.  Love the show? Subscribe, rate, review, and share!Here’s How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter

In this talk, Boyd Varty – tracker, coach, and storyteller – will teach you how to find the “track” of your own leadership. As we cross the threshold into adventure, Boyd will take us into the African wilderness where he grew up to discover how ancient technologies can powerfully inform the decisions of today’s fast-paced business world. In a world where we must navigate vast amounts of data and are ruled by the intelligence of the mind, we must learn to trust our instincts if we are to find our authentic leadership path. Boyd expertly uses tales from his life as a tracker in South Africa working at the world-renowned Londolozi Game Reserve to share unexpected ways to incorporate these skills into our daily lives. The wild is also a powerful teacher of connection and demonstrates how the communities we build are key to our future prosperity. We are an ecosystem and as we come together as business leaders, we are fostering our personal evolution while contributing to the advancement of the whole. In South Africa they call this ubuntu, which speaks to the universal bond between all humanity. In a world of artificial intelligence, only humans have the superpower of instinct and intuition and it can be used to aid in key decisions typically driven by facts and figures. When we are on the right track with our leadership and our life, we can make powerful moves that take us ever closer to the prize we are seeking. Boyd purposely departs from the typical business conversation to take us into a world where our wisdom lies just beneath the surface of everything we think we know as leaders. This talk will inspire you to look at the power of your life and leadership through a whole new lens…one you have had in your possession all along.Love the show? Subscribe, rate, review, and share!Here’s How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter

If you start your day with the understanding that people really don’t care about your brand, that you’ve got to care about them first before they’re going to care about you, you’re going to have a very different mindset and you’re going to do very different things. One of the things that we all need to do is super basic — step back and reset, and think that our job as a marketers is to identify and understand who our core consumer is. And then our job is to serve them. Serve them through products, serve them through experiences, serve them in any way that makes sense for them. Geoff Cottrill and David Carrewyn hold key roles at The Cola-Cola Company in creating consumer engagement both through powerful design and relevant experiences that Coke brings to life. Their professional affiliation and friendship began years ago as they worked together on the revitalization of Converse. With a small budget, they resuscitated Converse by focusing on digital and social media. The messaging had to link to brand heritage and loyal fans while finding new ways to engage with consumers to renew the long-time love of the brand. Converse not only evolved the products it brought to market but became a curator for new innovative music and art. The efforts were wildly successful, and converse returned to a powerhouse of growth and consumer engagement. Geoff and David will draw on stories of the past as well as the challenges of today to share a narrative of brand evolution and passionate relevancy. We are here to serve those who love our brands and create meaningful experiences that open the door to deeper engagement and a world of possibility for the future of our brands.Love the show? Subscribe, rate, review, and share!Here’s How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter

If two powerful abilities would rule the future, it will be innovation and intuition. Duncan Wardle, Disney’s former Head of Innovation and Creativity, takes us into the world of innovative thinking and how to return to the expansive lens of our childhood. After 25 years at Disney, he has learned not only how to escape our routinized rivers of thinking but also how to move into a more creative and intuitive place. Discover your potential to drive innovation and find new ways forward as leaders in a fast-changing landscape. On the side, find out the barriers to being more innovative and creative in a large corporate structure and the four skill sets you have to look for in employees in the next decade.Love the show? Subscribe, rate, review, and share!Here’s How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter