Drawing on her broad experience from mass to class, including inside three of the globe’s most iconic brands, Maureen Chiquet details the vital ingredients for creating and sustaining brand excellence. To her, all great brands seem to possess a unique alchemy. They embody a certain amount of paradox by accomplishing things that seem, or once seemed, impossible. They embody a sense of deeper purpose, connecting with people beyond products alone. And they are also driven by a superior product: a base of excellence that makes everything else possible. In this fireside conversation, Maureen will share with us the essence of this alchemy and how we can cultivate it within our own organizations.

Her leadership in very different organizations has allowed her rich ground for personal transformation. Creating a life and career that are truly your own means a willingness to keep pushing the boundaries of your comfort zone and to move beyond staid expectations and definitions of yourself and your life. Sharing hard-won lessons and stories, Maureen intrigues and provokes listeners to play with paradox, reframe the norm, ignore the rules, roll in the deep, and tap the best sources for intuition.

Maureen will share stories of times she has gone beyond the labels of her own life to define and re-define success on her own terms. And she shares key insights and questions that her audience might consider to do the same and find their own path to their most authentic leadership.

Love the show? Subscribe, rate, review, and share!

Here’s How »

Join The Coca-Cola CMO Leadership Summit Podcast community today:

The Alchemy of Great Brand with Maureen Chiquet, former Global CEO of Chanel