The Coca-Cola Compassion Lab Forces Of Change That Shape Our World With Gwen Brannon
The world is getting better at an extraordinary rate. Investment in data is skyrocketing, and advertising has mutated. All these are brought about by perseverance for convenience and technology. In this episode, Gwen Brannon, Director at The Coca-Cola Company, shares her take on branding and the power of stories. Of course, with marketing comes advancements, that then welcomes changes that strongly impact consumers. Gwen talks about the predictions of Futurist, Ray Kurzweil, coming true today that influence consumer mindsets. Listening to Gwen, you will learn about the shared economy, hyper-connectivity, and the effects of digital marketing on human connection.
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