The Coca-Cola Compassion Lab Cultivating Success In a Busy Busy World with Brand Strategist Ron Tite
Times Square isn’t just one of the most vibrant parts of the world, it’salso one of the most distracting. With massive messages, blinking lights,animated creatures, and scrolling text along with the authentic NY honksand music and protests and characters performing at street level, peopledon’t know where to look.
Well, Times Square isn’t just in Times Square, it’s also in your pocket. Andit’s in your car. And it’s in your home. And it’s in your office. The corporateworld isn’t just battling for attention with its customers it’s battling forattention with itself. Every day delivers a priority. There’s always a newplatform, a new technique, a new tool, and a new approach to chase.
Stop chasing. Start succeeding.
Organizational and personal performance doesn’t need to be complicated.It just needs to be focused.
For brands, organizations, and leaders to succeed in today’s busy, busyworld, it’s about:
What you think.What you do.What you say.
Thinking is your beliefs and values. It’s not your product, it’s your purpose.
Doing is the decisions you make and actions you take to live your values.
Saying is how you communicate your values and actions: the internal orexternal selling, marketing, and promotion.
When an organization and all its people think, do, and say the same things,it creates complete alignment. But when an organization and its peopleDON’T think or do or say the same things, the result is an integrity gap.That’s not good for careers. And it’s certainly not good for business.
This entertaining and enlightening keynote will not only inspire yourpeople to change their thoughts and actions to align with the organization,but also give them the tools to do it.
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