The Ross Simmonds Show

Your content strategy has to be rooted in deep research.Specifically, research surrounding the people that you're trying to connect with, which starts with customer research.You need to think about who it is you're trying to connect with (and sell to). You have to get inside of their head. Do that by:Talking to them. Listening to old sales calls. Looking through your frequently asked questions. Diving into the customer support questionnaires and documentation.What are they talking about?What problems keep coming up? You want to dive deep into understanding your customer. You want to look at review sites and start to reverse engineer the things that your competitors are being talked about as being their biggest benefits. And what are the pain points that people are talking about? And you’re not going to stop there.Conduct social research.Comb through review sites.Leverage audience intelligence tools.Reverse engineer social conversations.Analyze the behaviors of those who follow you on social, those who follow your competitors, the types of content that they're engaging with on different channels, and the ways in which they're interacting with that content.Because all of this is going to inform how you distribute your content and the stories that you should be telling on social. ---Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn

In this episode, I speak with, conductor, Tamara Dworetz, who is quickly establishing a reputation as a dynamic and electric musical force on the podium.Tamara talks about the role of a conductor, how she prepares for performing a new piece, as well as the interpersonal skills that a good conductor has to have. We also touch on emotional intelligence, the future of the classical world and how the classical world is changing for the better.She has conducted the Paris Mozart Orchestra, Boston Pops, Dallas Opera Orchestra, Cabrillo Festival Orchestra and Amarillo Symphony, and in the 2022-23 season she will make her debut with the Louisiana Philharmonic Orchestra, Mankato Symphony and Georgia Philharmonic. This season she will also serve as assistant conductor for Orchestre de Paris and Klaus Mäkelä, Gürzenich Orchestre Cologne a François-Xavier Roth and for the Indianapolis Opera and Scott Schoonover and lead residencies at Boston University School of Music and SUNY Fredonia School of Music.Tamara was recently selected as 1 of 14 candidates from a worldwide pool in the 2022 La Maestra Conducting Competition and Academy for Women Conductors in Paris, France and placed as a semi-finalist (1/6).If you would like to connect with Tamara or see one of her concerts, please visit her website here. ---Thank you to WMHT for the utilization of this great interview with Tamara on this episode.---Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn

In this episode, I share how psychology when paired with marketing and communication can be used as a superpower.—--Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn

In this episode, I share how I built a $270K Freelance Business by 27. I also share the conversation I had with Sterling Smith, the Co-Founder of Black Freelancer, a future-of-work marketplace helping Fortune 1000 businesses hire diverse talent. Whether it's through public speaking, attending events, joining a community, or building in public, this episode provides you with insights on how you can build your freelance business as well.About the Guest:Sterling is passionate about leveraging technology, network, and access to capital to identify the next generation of diverse high-growth startups. Sterling began his career as a Software Engineer, and has worked for several Fortune 100 companies prior to co-founding several companies in Austin, Texas.—--Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn

Public speaking has taken me all over the world and granted me the opportunity to speak in places that I would not have previously imagined. Beyond this, I have learned ways to land coveted public speaking gigs as well as the compensation that goes along with it.In this episode, I share with you how I got started and how you can do this too with the right approach.—--Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn

Take a deep breath. In. and out. What do you do when there is already another major competitor in an already competitive industry?In this episode, I share what Calm did and is doing to become one of the world’s leading brands in the wellness industry.Important links and mentions:Read Foundation’s Blog Post on Calm—--Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn

In this journal entry, I share 20 harsh truths that I've learned throughout my career and life. As I share them, I also provide insight into what they have meant to me as I move forward.My 20 Harsh Truths: The world isn't out to get you. We judge ourselves by our intentions but judge others by their actions. You're probably much more privileged than you think. Money matters a lot but it's not everything. At the end of the day, no one is going to remember your debates one that one silly thing you did online. You're never going to figure it all out. Some of your closest friends today could be strangers in 6-12 months. It's ok to be wrong. Not everyone is or wants to be your friend. Sometimes you need to rely on others but not everyone is reliable. You're probably contributing to the problem more than you think. Most people complain because they're bored or they want company. If it sounds too good to be true it probably is. Avoid it at all costs. The media has an agenda. Potential can be great but it can also ruin your life. Tomorrow is not promised to any of us. You're not going to be remembered if you don't do anything substantial. So, live a fulfilling life. Not everything you create is going to be loved by others the same way that you love it. You can have all of the degrees in the world but still get rejected from a job. So, strive to develop talents and skills that are undeniable. Sometimes you're going to fail...even when you give 110% And that's ok. —--Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn

You simply never know where one piece of content will take you. In this episode, I share how one piece of content that I created years ago landed me in a conference room full of C-Suite executives and ultimately changed the trajectory of my entire career.—Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn

Life is more fun when you’re the underdog competing against giants. We all love a good underdog story. In this episode, I share the story of Gusto and how they’ve are creating relevant content that has undoubtedly led to a $10B valuation.Important links and mentions:Blog Post - How Gusto Uses Content to Take on Existing SaaS GiantsRoss Simmonds’ YouTube Channel—--Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn

Despite being a young underdog in the project management platform space, monday.com is leveraging high-quality content to compete with big names like Asana, Trello, Notion, and ClickUp. In this episode, I talk about their marketing strategies that led them straight to the Super Bowl.Important links and mentions:Monday.com’s Complete Guide to Project ManagementMonday.com Ad - Your Team’s Future Depends on Monday.comMonday.com Ad - What Using Monday.com Feels LikeBlog Post - Any Given Monday: How Monday.com Rode Their Diversified Marketing Strategy Straight to the Superbowl—--Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn