Join me today as I speak with Dr. Susan Rogers, professor, neuroscientist, and sound engineer. 

Susan Rogers, PhD, is a cognitive neuroscientist and author of This Is What It Sounds Like: What the Music You Love Says About You. Prior to her science career Susan was a record producer and engineer, known chiefly for her work with Prince and Barenaked Ladies and she currently teaches for Berklee College of Music.

Susan was Prince’s staff engineer during Prince’s commercial peak and worked on albums like Purple Rain, Around the World in a Day, Sign o’ the Times and the Black Album.

But that’s not all Susan is known for. She’s the author of This Is What It Sounds Like. (https://www.thisiswhatitsoundslike.com/) A book that breaks down why you fall in love with music. 

She gives real world examples, so you can help identify your “listener type“ and help you appreciate even some “really bad“ music that you probably dismissed as being trash. 

You might not realize it but it has more to do with psychology and neuroscience than you think.

This interview is important because in my opinion some of the greatest creators of all time are musicians. 

The greatest musicians have created songs, melodies and albums that have been listened to for decades. 

And some of them are what Susan describes as Hyper Creatives. A concept that I’m excited to share with you even more in this episode.

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Ross Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.

Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.

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